Brands are getting closer to the long-awaited “shoppable video” model that provides consumers with the ability to purchase items directly through their favorite TV show or online music video. Companies are developing interactive video technology that provides direct links to items within video content via a click or touch of the screen. Israeli startup Interlude, founded by musician Yoni Bloch, has raised $18.2 million so far. Cinematique, founded by CEO Randy Ross, has raised $5.4 million and has developed touchable video tech for numerous brand partners. Continue reading Startups Offer New Possibilities with Interactive Video Tech

Walmart is debuting Walmart Pay, a mobile payment system integrated into its existing smartphone app, which has 22 million active users. The new system will roll out to the company’s 4,600 stores in early 2016. With Walmart Pay, the company is competing with Apple Pay and Google’s Android Pay, neither of which have gained widespread traction. Based on QR code technology and near-field communication (NFC) technology, Walmart Pay’s success — or lack thereof — rests on the consumer experience. Continue reading Walmart Debuts Mobile Payment System, Wide Rollout in 2016

Apple Pay is experiencing a rocky road to adoption. On Black Friday, it was used for about half the number of purchases as last year. On the plus side, Apple has added to the list of vendors allowing consumers to use Apple Pay, but the company is also entering the world of friend-to-friend payments, which are expensive to operate and hard to monetize. What could tip the balance is the deal Apple inked with China UnionPay to be used at Chinese cash registers. But only time will tell. Continue reading New Features, Deals Could Turn Things Around for Apple Pay

Since it debuted in October, Facebook’s Shopping feed has been in beta among a handful of U.S. users. So far, the new feature can help a user track down something found in his or her News Feed. Although there are few products and no reviews, the potential lies in Facebook’s key strength — its knowledge about its users. That would allow the company to curate more accurately than any other shopping service out there. A Facebook survey reports that 50 percent of its users come to the site looking for products. Continue reading Facebook’s Beta Shopping Feed Reveals Weakness, Potential

Walmart Stores, with chief technology officer Jeremy King leading the charge, is in the midst of a dramatic overhaul of its digital operations. The goal is to create a digital presence as powerful as its brick-and-mortar one and, in the process, break Amazon’s record of successfully squelching most traditional retailers online. To do so, Walmart has invested serious resources into its effort: 15 acquisitions, 3,600 new hires and billions of dollars in the project code-named Pangaea, named after the pre-historic supercontinent. Continue reading Walmart Reinvents Its Digital Operations to Overcome Amazon

While retailers have extended their special online deals before and after Cyber Monday this year, yesterday’s sales are still poised to break records. Adobe reports that by 10:00 yesterday morning, shoppers had already spent a record $490 million. When the numbers are finalized, Adobe predicts the day will represent the biggest e-commerce day on record with $3 billion in sales. Mobile shopping is also on the rise; Adobe notes that 41 percent of shopping visits originated on smartphones and 12 percent from tablets. Continue reading Cyber Monday Sets Sales Records, Mobile Shopping on Rise

About 160 million U.S. adults — or 74 percent of holiday shoppers — plan on purchasing tech gifts this season, according to the Consumer Technology Association’s 22nd Annual CE Holiday Purchase Patterns Study, which predicts holiday tech spending will reach $34.2 billion this year. Top gifts include smartphones, headphones, tablets and portable Bluetooth speakers, while 12 percent of shoppers indicate they plan to purchase a wearable device. CTA has identified six types of tech shoppers that could help retailers better understand the preferences of today’s consumers. Continue reading CTA: Tech Spending to Increase This Holiday Shopping Season

Last week’s start to the holiday shopping season marked the most social on record with 1.4 million tweets during the week leading up to Black Friday. However, sales in retail stores on Thanksgiving and Black Friday fell about $1.4 billion this year, with more consumers opting to pursue deals online. Black Friday saw a 14 percent increase in online sales over last year, for a total of $2.72 billion, while Thanksgiving online sales jumped 25 percent. Adobe estimates that shoppers spent $4.45 billion online Thursday and Friday combined. Continue reading More People Shopped Online Than in Stores this Black Friday

Shopify — known for helping small businesses create e-commerce websites — has launched a new mobile app called Sello that joins a crowded field of peer-to-peer commerce efforts. Sello resembles Instagram and provides easy-to-use functionality for individuals and small businesses to sell products online. It is free to list items, but the Sello app collects a 3 percent fee for each transaction. Sellers simply post a product photo and description, list payment and shipping options, and specify a choice of social platforms, such as Facebook, Pinterest or Twitter. Continue reading Shopify’s New Mobile App is Like Instagram for Classified Ads

During last week’s CES Unveiled event in New York, the newly named Consumer Technology Association (former Consumer Electronics Association) released its annual holiday purchase pattern study. According to Shawn DuBravac, CTA’s chief economist and senior research director, consumer electronics will have a strong showing this holiday season, but spending is expected to shift from high-end TVs to less expensive audio devices, mobile electronics and emerging technologies. The shift is expected to result in a drag on industry sales growth. Continue reading CTA Predicts Decline in CE Sales Growth This Holiday Season

Facebook is focusing full-bore on shopping with an array of new features. But the most prominent is a new Shopping feed that aggregates posts and photos from different retailers for specific products. The Shopping feed is being tested as a way to pull out all the products being showcased by retailers on their own Facebook pages. Facebook is also allowing retailers to host entire product catalogs on Facebook pages — what the company is calling “immersive ads” — as opposed to sending users to a mobile browser. Continue reading Facebook Expands its Shopping Options with Dedicated Feed

As an alternative to scanning barcodes, fashion-focused app Craves lets users take photos of clothing and perform searches of similar fashion items that can then be purchased via the app. Co-founder Scott Cormier was inspired to create the app after watching his wife snap photos of clothing she liked with her smartphone so she could research the items later on Pinterest and Google. Craves also features a social component that allows users to follow friends and influencers, track trending items, and receive sale notifications. Continue reading App Offers New Approach to Fashion Discovery and Shopping

Amazon unveiled Launchpad this week, a new platform designed to help hardware and physical goods startups market and distribute their new products on Amazon’s e-commerce site. Launchpad, which currently features more than 200 items from a wide variety of startups, will compete with similar services offered by Product Hunt, Shopify and Shyp. Amazon is going big with the new platform, positioning it as a global product with access to 10 international distribution portals, and working with 25 VC firms, accelerators and crowdfunding services. Continue reading Amazon Debuts Launchpad: New Marketing and Sales Portal

After months of anticipation, Jet.com, the online marketplace that hopes to challenge Amazon and eBay, has opened to the public. The members-only site offers tremendous discounts to its customers, under-cutting both retail and Amazon prices. Since a trial run began in March, however, the company has seen nothing but red ink. But the clamor hasn’t died down, and more investors are eager to add more capital to the Hoboken, New Jersey-based company, and its valuation climbs even as its revenues dip below the black line. Continue reading Online Marketplace Jet.com, Valued at $300M, Opens to Public

Facebook has taken a leap into commerce by building out shops within Facebook Pages, allowing businesses with a Facebook Page a chance to sell directly to consumers. Although the new move into commerce is in its testing phase, some shops already sport a “buy” button, which keeps the consumer on the page from product browsing to purchase. The “buy” button was introduced last year, but Facebook’s new aim is to make the shopping experience more robust and integrated. Facebook currently does not take a percentage of sales. Continue reading Facebook Steps Into Commerce, Building Shops Within Pages