EBay’s Strategy to Revolutionize Shopping and Beat Amazon

Although eBay is commonly known as an online auction house, CEO John Donahoe has made strides in moving beyond this perception by expanding eBay’s marketplace to include fixed prices with reliable and returnable goods. In the last five years, eBay has made 34 acquisitions which will help provide retail partners with creating interactive storefronts in real locations, help with the back end of websites, monitor inventory in real time, and streamline the electronic payment process.  Continue reading EBay’s Strategy to Revolutionize Shopping and Beat Amazon

More Retailers Tracking Shoppers with Sensor Technologies

Sensor devices used to track shoppers are becoming more commonplace in shopping malls this holiday season. The devices, often scattered through malls to identify shoppers’ movements, help retailers track how long people are waiting in line and pinpoint where they’re shopping. Some even use heat maps to show where within a store most people are gravitating. The Future of Privacy Forum estimates that approximately 1,000 retailers are using sensors. Continue reading More Retailers Tracking Shoppers with Sensor Technologies

IBM’s Watson Tech Behind Three New Apps Coming in 2014

IBM’s Watson technology, known for beating out human competitors on the game show “Jeopardy!,” is playing a big role in a number of apps coming out next year. The first three known apps will come from IBM business partners Fluid, MD Buyline and Welltok. Each respective app uses Watson’s access to Big Data to provide users with information that will allow them to make informed decisions about their purchases and even their health needs. Continue reading IBM’s Watson Tech Behind Three New Apps Coming in 2014

Time Warner Cable Offers $29.99 Bundle: HBO and 20 Channels

Time Warner Cable is marketing a stripped-down, low-cost bundle ($29.99 per month) that includes HBO and a limited number of broadcast TV channels. The new package is targeting viewers who are not interested in paying for a traditional tier of cable channels. The “Starter TV with HBO” package features about 20 channels including local broadcast networks. The special pricing is available for the first 12 months, but does not include set-top box fees or other charges. Continue reading Time Warner Cable Offers $29.99 Bundle: HBO and 20 Channels

Thanksgiving and Black Friday Experience Record Mobile Sales

Yesterday we reported that tablets were the most popular CE device during the holiday weekend shopping surge and Apple’s iPad led the charge at retailers such as Target and Walmart. According to Adobe’s Digital Index 2013 report, new records were set for Thanksgiving Day and Black Friday. More than 24 percent of online sales occurred via smartphones and tablets, a year-over-year increase of 118 percent. In addition, iOS devices drove more than $543 million in online sales. Continue reading Thanksgiving and Black Friday Experience Record Mobile Sales

Jeff Bezos Reveals Amazon’s Plans for Drone Delivery Service

Amazon CEO Jeff Bezos revealed some significant plans for the company on “60 Minutes” this week. In the not-too-distant future, Amazon plans to offer drone delivery service for its smaller packages headed for customers close to its distribution centers. Bezos expects packages weighing less than five pounds to be deliverable to addresses within a 10-mile radius by small helicopter-like devices. Amazon is calling the service “Prime Air.” Continue reading Jeff Bezos Reveals Amazon’s Plans for Drone Delivery Service

New Sensor Technologies Have Untapped Potential in Retail

Embedded sensor technology has proven to be useful in a number of markets, but some are saying it can revolutionize the retail experience for both companies and consumers if used to its full potential. Though online retail is booming in popularity, many transactions still take place inside physical stores, often with the aid of a mobile device. By linking up those factors, shoppers’ experiences will be more productive, and companies will benefit with greater profits. Continue reading New Sensor Technologies Have Untapped Potential in Retail

Black Friday: Apple iPad a Big Winner at Target and Walmart

Forbes reports that Apple was a big winner on Black Friday. The article notes that InfoScout reviewed more than 90,000 shopping receipts in the U.S. and learned that Apple products accounted for 22 percent of Target’s sales on Black Friday. The iPad Air 16GB, iPad mini 16GB and iPad Air 32GB models were the number one, two and three sellers, respectively. Additionally, the iPad mini 16GB model was the number one seller at Walmart. Continue reading Black Friday: Apple iPad a Big Winner at Target and Walmart

Polyvore Drives More Social Traffic Than Pinterest and Twitter

“Discover, shop, and express your style” is the slogan for Polyvore, an online global community that has created over 80 million collage-like “sets,” designed to give everyone a voice in shaping trends and influencing purchases. While it may not be a household name yet, the social network drives disproportionate amounts of social revenue. At 20 percent, it drives more social traffic than Pinterest (15 percent) and four times that of Twitter (5 percent). Continue reading Polyvore Drives More Social Traffic Than Pinterest and Twitter

Macy’s is First Major Retailer to Use Apple’s iBeacon Tech

When Apple released iOS 7 in June, the company incorporated a proximity-based service called iBeacon that is now being used in retail stores. Mobile retail app developer Shopkick recently announced a service called ShopBeacon that uses iBeacon technology to track customers when they enter and move around the store, and allows the business itself to interact with the customers as they shop. ShopBeacon’s first official trial partner is Macy’s. Continue reading Macy’s is First Major Retailer to Use Apple’s iBeacon Tech

Twitter Now More Popular Than Facebook Amongst Teenagers

According to Piper Jaffray’s 26th semi-annual teen market research report, Twitter is now a more important social network than Facebook for many teens. The report suggests that 26 percent of teenagers call Twitter their most significant social media site, while 23 percent claim their most important site to be Facebook, down from a high of 42 percent. However, Twitter is not without competition; the photo-sharing site Instagram, for example, is also doing well amongst teens. Continue reading Twitter Now More Popular Than Facebook Amongst Teenagers

Login and Pay with Amazon: Potential Competition for PayPal?

Amazon launched a new service this week that helps streamline transactions between online merchants and customers. “Login and Pay with Amazon” allows online businesses to implement a login/pay system using existing Amazon accounts so that customers can easily go from browsing to buying using their Amazon account information. Not to be outdone, PayPal announced an upgrade to its mobile app called Payment Code that interacts with existing barcode scanners and PIN pads. Continue reading Login and Pay with Amazon: Potential Competition for PayPal?

Apple Gears Up to Unveil iPad Updates Prior to the Holidays

Apple is expected to hold its next invitation-only event on Tuesday, October 22. On the eve of the holiday rush, Apple is preparing to unveil a slate of updates including the company’s fifth-generation iPad, the new Mac Pro and OS X Mavericks. The new 9.7-inch iPad is expected to be thinner and lighter, featuring Apple’s latest A7X processor and possibly its new Touch ID fingerprint sensor. A second-generation iPad mini is also anticipated. Continue reading Apple Gears Up to Unveil iPad Updates Prior to the Holidays

Facebook Targets Neglected Mobile Apps with New Ad Service

Facebook announced a new ad service this week that addresses the problem of neglected mobile apps. The service enables companies and developers to distribute targeted ads that remind consumers to open apps on smartphones that have been downloaded, but are rarely used. Facebook hopes to generate new revenue by targeting mobile app neglect. The company has already built a business to help companies get their apps discovered and downloaded; its app discovery ads have 145 million downloads. Continue reading Facebook Targets Neglected Mobile Apps with New Ad Service

Pinterest Service Positioned to Become Advertising Platform

Pinterest users typically use the service for ideas, suggesting that they may be receptive to advertising and branding. In contrast, Google and Amazon users may already have chosen what they wish to purchase and use the sites for price comparisons. The number of Pinterest users continues to rise, and the service is positioned to become a money-making ad platform, gaining more attention from venture capitalists and retail companies. Continue reading Pinterest Service Positioned to Become Advertising Platform