Amazon’s planned department stores will leverage technology to boost clothing sales. The company is testing concepts such as having customers use their phones to scan QR codes of apparel they’re interested in so employees can place the items in a dressing room. Customers could then request alternative items using a touchscreen that may prompt with additional suggestions based on their taste. Amazon is considering opening department stores next year, primarily as a way to sell clothing from Amazon’s private labels as well as select third-party brands that sell on Amazon.com. Continue reading Amazon Plans High-Tech Department Store Dressing Rooms

PayPal has begun rolling out its new app, designed as a one-stop financial services tool capable of handling everything from direct deposit and automatic payments to peer-to-peer transactions, shopping and crypto capabilities. In addition, the company has announced PayPal Savings, offering high-yield accounts in partnership with Synchrony Bank. Shifting paychecks to PayPal is seen as a big step that can centralize consumer financial chores through the service, making it competitive with neobanks like Chime and Varo. PayPal now links to 17,000 billers including utilities and credit card firms. Continue reading PayPal Launches Super App for Consumer Financial Services

Twitter debuted a new feature called Super Follows, which allows some users to make money by charging for access to subscriber-only content. Users who qualify for the program must be over the age of 18, based in the U.S. and have 10,000+ followers as well as having tweeted more than 25 times in the past 30 days. The payout, powered by payments platform Stripe, will range depending on the Super Follows price and number of followers who sign up. A user who charges $4.99 per month for Super Follows and has 2 percent of 13,000 followers sign up will make $900 a month. Continue reading Twitter Rolls Out Latest Monetization Feature: ‘Super Follows’

TikTok has introduced in-app shopping for the first time in a deal with e-commerce platform Shopify. Previously, users could shop on TikTok only by clicking ads. The move is designed to more seamlessly leverage the influencers aggregated on the meme-friendly video service. Participating Shopify merchants can now trick-out their profiles with shopping tabs that link to products like clothing, makeup and household products featured in TikTok content. Shopify is currently piloting the program with merchants including Kylie Jenner and expects to offer the feature to all e-commerce partners this fall. Continue reading TikTok and Shopify Partner to Pilot In-App Shopping Feature

Twitter recently launched its Shop Module pilot, a new feature that will let businesses add a shopping section to their profiles. The feature, introduced initially in the U.S., allows a dozen retailers — including GameStop Corp. and Arden Cove — to market up to five products at the top of their Twitter profiles. Users can swipe between products and purchase them in an in-app browser without having to leave Twitter. With Shop Module, Twitter has revived its e-commerce activity after abandoning the “Buy Now” button debuted in 2015. Continue reading Twitter Revisits E-Commerce with New Shop Module Feature

Instagram head Adam Mosseri posted a video to his Instagram and Twitter accounts explaining that the former is no longer a photo-sharing app. Instead, he said, after seeing the success of entertainment and video on TikTok and YouTube, he plans to “lean into entertainment” by focusing on “Creators, Video, Shopping and Messaging.” Instagram is also creating its own version of Twitter’s Super Follow, which will allow online creators to publish — and monetize — exclusive content on Instagram Stories available only to their fans. Continue reading Instagram Aims to Help Creators Monetize Exclusive Content

Pinterest held a first-ever partner and advertiser summit to promote video, shopping, and making trend data actionable, all key agenda points for 2021 and beyond. In 2020, it added 100+ million monthly active users worldwide, reaching a total of 459 million, a 37 percent year-over-year increase. In Q4, revenue rose 76 percent year-over-year to $706 million, and 2020 revenue grew 48 percent to almost $1.7 billion. Video played a “meaningful” percentage of that revenue, said global head of sales Jon Kaplan. Continue reading Pinterest Focuses on Video Marketing, Trend Data, Shopping

Amazon is launching Build It, a new Kickstarter-like program that will allow consumers to vote on potential new Amazon products. The program is intended to gauge customer interest in new products. Those that get enough support within 30 days will be built and interested customers will only be charged if the product actually ships. Among the current Build It concepts are a “smart cuckoo clock” with Alexa, a smart scale that provides nutritional information on food that’s being weighed and a thermal sticky note printer. Continue reading Amazon Debuts Program for Users to Vote on New Products

Amazon Fresh Stores have a very different look from Whole Foods, which the e-commerce giant purchased in 2017. The Fresh Store, which just opened its second outpost last week in Irvine, California, looks like a small warehouse, with Dash Carts offering integrated touchscreens and cameras. The Fresh Store is designed to be as easy as possible to retrofit in an existing retailer space and the look is spartan and appears to be optimized for robots. Prepared foods are available but there’s no place to sit and eat them. Continue reading Amazon Fresh Stores Aim to Reinvent Shopping Experiences

Walmart is transforming four of its stores into test labs to find the best ways to transition them into online fulfillment centers for e-commerce. Two of the stores are near its Bentonville, Arkansas headquarters, and the locations of the second two will be announced at a later date. Employees at these so-called laboratories will rely on digital tools and try out different strategies to integrate the company’s e-commerce and brick-and-mortar sides. The company’s online sales almost doubled during Q2, which ended July 31. Continue reading Walmart Opens Test Stores to Advance E-Commerce Goals

Next Tuesday, Facebook will begin the global rollout of a new tab in its main app called Facebook Shop, which allows users to browse product catalogs and buy items directly on the social media platform. The new feature, previously in beta with a small group of U.S. users, joins a similar feature launched on Instagram last month. Prior to Facebook Shop, businesses could add catalogs to their Facebook pages, but the new feature is a dedicated marketplace for multiple retailers. Instagram’s Checkout feature will also soon be broadly available. Continue reading Facebook Builds Out Its Shopping Features Across Platforms

Amazon unveiled the Dash Cart this week, a “smart” grocery shopping cart fitted with a touchscreen that can automatically detect the items placed in it. The shopper can then take the Dash Cart through a special lane to digitally check out via a combination of computer vision algorithms and sensors. The Dash Cart is the result of Amazon’s aim to apply everything it’s learned in building its Alexa-enabled products to create more convenience in the brick-and-mortar world. The Dash Cart will first be deployed in Amazon’s grocery store in Woodland Hills, a Los Angeles suburb. Continue reading Amazon Debuts Smart Shopping Cart for Simplified Checkout

At Amazon Lab126, researchers proposed three related AI algorithms to create Outfit-VITON, an image-based virtual try-on system for apparel. The algorithms could form the basis of an assistant to help a customer shop for clothes by describing a product’s variations, recommending items that go with the one selected, and synthesizing the image of a model wearing clothes to show how all the items work as an outfit. The algorithms will be presented at the annual IEEE Conference on Computer Vision and Pattern Recognition (CVPR will be held virtually this year, June 14-19). Continue reading Amazon Developing AI System for Trying on Clothes Virtually

Pinterest, the website and mobile app that describes itself as a “visual discovery engine,” showcased “Today,” a tab on the user’s Pinterest home page that features topics and ideas curated by Pinterest staff and trending pins selected by algorithms. “Today” is a response to changing customer behavior during the coronavirus pandemic. The platform’s global monthly active users reached 367+ million, up from about 300 million last September. During the last few months, searches and boards have both leapt up 60 percent compared to last year. Continue reading Pinterest Adds Today Tab for Topics, Shop Tab for Products

As online shopping skyrocketed during the COVID-19 shutdown, Amazon was overwhelmed with orders and its rivals saw an opportunity to grab market share. In the last quarter, Target’s online sales increased 141 percent, Etsy’s went up nearly 80 percent and Walmart’s rose 74 percent. Amazon, however, is regaining its footing by removing limitations of the products in its warehouses, offering promotions and, again, shipping more products in one-to-two days. It also plans to increase its Prime Air fleet to about 200 planes. Continue reading Amazon Takes Aim at Market Share Ceded Due to COVID-19