YouTube has added a new feature to its Dream Track toolset, which lets select U.S. creators use AI to generate songs using the vocals of artists including John Legend, Demi Lovato, Charli XCX, Charlie Puth and others. Now users can remix Dream Track songs using natural language to describe the changes they would like, stylistic and otherwise. Selecting the “restyle a track” option will steer users to creating a 30-second generative snippet for use in YouTube Shorts. The remixed snippets will credit the original song with “clear attribution” through the Short itself and the Shorts audio pivot page. It will also clearly indicate that the track was restyled with AI, according to Google. Continue reading YouTube Dream Track Toolset Introduces an AI Remix Feature

Clip It, the Roblox social media contender in the TikTok space, has crossed the one billion views threshold, according to the company. Roblox reportedly plans to leverage that achievement by launching an ad-supported product for Clip It that merges aspects of its custom-branded Roblox game spaces with programmatic advertising. Clip It offers an endless feed of short-form video, with video ads peppered amidst the content, drawing comparisons to TikTok. Clip It currently serves the same programmatic ads as the Roblox mothership, but that is about to change, thanks to its growing popularity. Continue reading Roblox Plans an Ad Revamp as ‘Clip It’ Passes 1 Billion Views

Beginning October 15, YouTube Shorts will extend its maximum length to 3 minutes. The move competitively positions the Google unit against TikTok, which allows for videos of up to 10 minutes when recording, or an hour when uploading. Regular YouTube accommodates videos of up to 12 hours for verified accounts and 15 minutes for unverified accounts, whether live or uploaded. But in terms of marketing focus, the current attention is on short-form video. YouTube is also updating the Shorts player, adding templates, and introducing a Shorts trends page for mobile. Continue reading YouTube Updates Shorts Player, Extends Length to 3 Minutes

TikTok is updating its Live subscription offering, renaming the monetization offering simply “Subscription,” opening it up to eligible non-Live creators in regions including the U.S., Japan, Brazil, France, the UK and Germany. Like the third-party subscription platform Patreon, TikTok’s Subscription allows fans to pay creators for exclusive content and other perks. In participating regions, creators can offer fans monthly subscriptions at three price tiers, each with its own parameters and perks. TikTok launched Live subscriptions in 2022 and announced in March that it would be revamping the feature to allow more users to monetize. Continue reading New TikTok Live Subscriptions Help More Creators Monetize

ByteDance has debuted a text-to-video mobile app in its native China that is available on the company’s TikTok equivalent there, Douyin. Called Jimeng AI, there is speculation that it will be coming to North America and Europe soon via TikTok or ByteDance’s CapCut editing tool, possibly beating competing U.S. technologies like OpenAI’s Sora to market. Jimeng (translation: “dream”) uses text prompts to generate short videos. For now, its responsiveness is limited to prompts written in Chinese. In addition to entertainment, the app is described as applicable to education, marketing and other purposes. Continue reading ByteDance Intros Jimeng AI Text-to-Video Generator in China

TikTok is entering the messaging services space with a new group chat feature that supports up to 32 participants, conversing and sharing content. TikTok users have taken to sharing the platform’s short-form videos on third-party apps such as Meta’s WhatsApp and Apple’s Messages, and this move aims to keep them doing so in-app, where people can also now view and comment together. The result takes TikTok into the realm of connecting with friends and community-building, as opposed to just passively viewing content. The group chats are only available for those over 15 years of age, as is the policy with DMs. Continue reading TikTok Introduces Group Messaging to Share Content In-App

TikTok is widely launching its promotional discovery feature, TikTok Spotlight, which lets marketers tap into its vaunted “For You” feed. Movie studios, TV networks and streamers are invited to promote their products adjacent to For You feed content identified as having related interest. “TikTok Spotlight identifies applicable TikToks on our platform and attributes an anchor link” that “drives audiences to a dedicated landing page where they can discover more details,” like synopsis, cast, and user-generated content. Users can link to streaming platforms, digital storefronts or theater ticket sales “directly from the landing page.” Continue reading TikTok Spotlight Offers Studios, Networks New Marketing Tool

YouTube Shorts has added six new creator features designed to make it more competitive with TikTok. The automatic reconfiguration tool that converts long-form videos into Shorts is coming to Android, while another upgrade lets users type in dialogue that becomes narrated speech. An “Add Yours” sticker will now invite others to share content related to a video that’s been posted, while special effects that evoke the look and feel of “Minecraft” celebrate the 15th anniversary of the popular video game. Stylized captions and a remix tool round out the add-ons announced by YouTube Chief Product Officer Johanna Voolich. Continue reading YouTube Shorts Offers New Features to Compete with TikTok

Generative video creation and editing platform Captions has raised $60 million in Series C funding. Founded in 2021 by former Microsoft engineer Gaurav Misra and Goldman Sachs alum Dwight Churchill, the company’s technologies — Lipdub, AI Edit and the 3D avatar app AI Creator — have amassed more than 10 million downloads for mobile, the firm says. The C round brings its total raise to $100 million for a stated market valuation of $500 million. With the new funding, Captions plans to expand its presence in New York City, which is “emerging as the epicenter for AI research,” according to Misra. Continue reading Captions: Generative Video Startup Raises $60 Million in NYC

China’s Kuaishou Technology has a video generator called Kling AI in public beta that is getting great word-of-mouth, with comments from “incredibly realistic” to “Sora killer,” a reference to OpenAI’s still in closed beta video generator. Kuaishou claims that using only text prompts, Kling can generate “AI videos that closely mimic the real world’s complex motion patterns and physical characteristics,” in sequences as long as two minutes at 30 fps and 1080p, while supporting various aspect ratios. Kuaishou is China’s second most popular short-form video app, after ByteDance’s Douyin, the Chinese version of TikTok. Continue reading ByteDance Rival Kuaishou Creates Kling AI Video Generator

TikTok is experimenting with allowing users to upload 60-minute videos. The feature is being tested among a limited group of users in certain markets, with no immediate plans for a wider rollout, according to reports, which couch it as a move to take on the short-form platform’s biggest competitor, Google’s YouTube. TikTok debuted in 2016 with a native video format of 15-seconds, though the company has been expanding permissible durations over the years. TikTok users have reportedly been requesting the ability to post longer content for areas such tutorials, demos and sketch comedy. Continue reading TikTok Tests Long-Form Video That Could Challenge YouTube

Substack is attempting to lure select TikTok posters to its publishing platform with the launch of Substack Creator Studio. Billed as “a fellowship for the next wave of video stars to turn their TikTok channels into Substack shows and communities,” the outlet says video-native creators will be able to forge a “more direct, intimate relationship with their audience” on Substack, while making money from subscriptions. Only 10 fellows will be initially selected, and given access to consulting and production support from Adam Faze’s Gymnasium short-form studio, producer of the TikTok series “Boy Room.” Continue reading Substack Creator Studio Bows with 10 Video Fellowship Slots

TikTok has partnered with global concert ticketing agency AXS to help music lovers discover and buy tickets to live events in-app. The new feature, which is going live in the U.S., UK, Sweden and Australia, with more markets to follow, allows any TikTok “Certified Artist” to promote and sell tickets on the platform through AXS. The enhancement is designed to help TikTok artists “expand their audiences globally and build their careers, simply by allowing them to add their AXS event links to their videos before publishing,” according to TikTok. Since 2022, the short-form video platform has been in a venture with Ticketmaster. Continue reading TikTok Expands Its Ticketing Features in Global Deal with AXS

Mobile entertainment platform Storiaverse is connecting writers and animators around the world to create content for what it claims is a unique “read-watch” format. Available on iOS and Android, Storiaverse combines animated video, audio and text into a narrative that “enhances the reading experience for digital native adults.” Created by Agnes Kozera and David Kierzkowski, co-founders of the Podcorn podcast sponsorship marketplace, Storiaverse caters to graphic novel fans interested in discovering original, short-form animated stories that range from 5-10 minutes in length. At launch there will be 25 original titles. Continue reading Short-Form Video App Storiaverse Touts ‘Read-Write’ Format

Meta Platforms has updated its Facebook video player to offer a consistent vertical view for Reels, Facebook Live and long-form content, making vertical the default view. The upgraded player adds controls including fullscreen mode for horizontal videos, a slider to parse through longer videos, and “tap” functionality to bring up additional options, like “pause,” or jumping back or forward in 10-second increments. The new video player will roll out first on iOS and Android in the U.S. and Canada, then globally in the coming months. Continue reading Facebook Updates Video Player to Take On TikTok, YouTube