A recent marketing study by research firm Vision Critical questions whether companies are using social tools such as Twitter, Facebook and Pinterest to effectively connect with customers. The study suggests that companies may not be fully utilizing the Big Data available to them. Vision Critical suggests that different social media platforms should be approached in different ways, based on the purchasing behavior of consumers and how social media influences their decisions. Continue reading Retailers Need Social Media Strategies to Drive Engagement

In an effort to boost lagging television sales, Best Buy announced that 700 of its U.S. stores will start selling Sony 4K Ultra HDTVs this week. The home theater departments of Best Buy and Magnolia stores will prominently display the 4K sets and offer demonstrations that tout the benefits of the new format over current 1080p offerings. The demos are expected to emphasize up-scaling capabilities to help attract consumers. Continue reading Best Buy Now Selling Sony 4K Televisions in its U.S. Stores

The proposed Marketplace Fairness Act — legislation designed to help states force online retailers to collect sales taxes — made it past its first procedural obstacle Monday evening when the Senate voted 74-20 to consider the proposal for debate and amendment. Some anti-tax activists have described the bill as a tax grab, potential bureaucratic nightmare and infringement on states’ rights, while others view it as a necessary step to save brick-and-mortar retailers. Continue reading E-Commerce: Internet Sales Tax Proposal Moves Forward

Best Buy announced it will institute a new policy change starting on March 3 that the company says will kill “showrooming” in its stores for good. The change is a permanent version of the temporary price-matching initiative Best Buy announced during the 2012 holiday rush. Whenever a customer asks for it, the retailer plans to match prices offered by local retail stores and major online competitors. Continue reading Best Buy Hopes Low Price Guarantee Will End Showrooming