AMC Networks revealed it plans to offer ad-supported versions of all of its streaming services for the 2024-2025 upfront market, as it makes a broader play to provide brands a pathway into each of the company’s video platforms. Concurrent to opening the networks to ads, the company will be offering consumers cost effective bundling options around those niche services in lieu of an umbrella AMC+ plan. AMC is rolling out the changes this week at the 2024-25 Upfronts in New York, where it is also emphasizing an increased horror content quotient. Continue reading AMC Plans to Feature New Ad-Supported Streaming Services

AMC Networks has begun rolling out an ad-supported version of its flagship AMC+ streaming service. Initial availability will be on AMC’s own direct-to-consumer platform and apps, with third-party platforms and channel providers added in the coming weeks. Priced at $4.99 per month, the ad-supported tier includes less than five-minutes per hour of sponsored messages and the same content that comes with the $8.99 per month ad-free plan (or $83.88 annually). Chief Commercial Officer Kim Kelleher says the new product offering is “bringing ads to the only piece of our distribution ecosystem that wasn’t already ad-supported.” Continue reading AMC Offers a New Commercial Tier for Its Streaming Service

During a conference call with investors, AMC Networks explained the company’s plans for attracting new subscribers to its streaming services, including a new ad-supported version of AMC+, slated to launch later this year, and continuing to extend carriage deals of its FAST channels. AMC Networks — which operates AMC+, ALLBLK, Acorn TV, HIDIVE, Sundance Now and Shudder — experienced a drop in direct-to-consumer numbers during the quarter that ended March 31. Its overall 11.5 million subscriber count decreased about 300,000 since the end of 2022 (subscriber data was not revealed for each individual service). Continue reading AMC Networks Maps Out Its Future Ad-Supported Strategies

After using its media genome technology to map audience preferences for films, data insights firm Katch is branching into television in a deal with AMC Networks. AMC will leverage Katch’s insights in support of its linear networks and streaming services. The proprietary Katch Media Genome dataset has more than 2,500 unique data points on everything from context and cinematography to directorial approach and score. As part of a multiyear deal, “large portions of AMC’s library will be analyzed by hand-classified and trained human content analysts from Katch,” the company says. Continue reading AMC Will Explore Audience Tastes with Analytics Firm Katch

According to inside sources, AMC Networks plans to target millennials with its own ad-free, online streaming service. However, distinguishing itself from today’s collection of standalone options, AMC’s offering will reportedly be made available exclusively for cable subscribers, a move meant to support the pay TV industry as it faces a growing number of cord cutters. “AMC is discussing featuring digital-only spinoff shows of its existing programs like ‘The Walking Dead’ and is considering pricing between $4.99 to $6.99 a month,” reports Reuters. “Packaging the service as an add-on to existing cable bills allows AMC to curry favor with cable and satellite companies.” Continue reading AMC Planning a New Streaming Service for Cable Subscribers

Otter Media-backed Ellation is launching VRV, a new streaming service with videos from channels that include the newly signed CollegeHumor, and others, along with already-signed Crunchyroll, Rooster Teeth and Cartoon Hangover. Combined, all these channels boast more than one million paying subscribers and tens of millions of viewers. VRV, which hasn’t yet announced pricing, will debut later this year on the Xbox One, with other platforms to follow. The move is in line with Otter Media’s long-time interest in Web video. Continue reading Ellation Signs New Content Deals for VRV Streaming Service

AT&T and the Chernin Group’s Otter Media joint venture will soon introduce a video subscription bundle for fans of anime, video games, niche action sports and other less traditional content. San Francisco-based Ellation, which owns anime video subscription service Crunchyroll with its 800,00+ paying subscribers, is developing the Otter Media platform. The plan, say sources familiar with the plans, is to combine Crunchyroll with other channels, and sell it as a bundle or a la carte, similar to Amazon’s recent efforts. Continue reading AT&T, Otter Media to Unveil Anime-Focused Sub Video Bundle

Amazon just began offering some enticing add-ons for its Prime members: on-demand programming from Showtime, Starz and other channels, for as much as $8.99 a month. The goal is to lure more consumers to become Prime members, a $99 a year program that offers unlimited two-day shipping among other benefits, since Prime members spend more money on the site than non-Prime members. The add-on channels can be accessed via Amazon’s apps on mobile devices, streaming boxes and connected TVs. Continue reading Showtime, Starz Now On Tap For Amazon Prime Members