In its newest effort to keep users on its site and amp up gaming, Facebook introduced Instant Games, which allows users to play 17 different titles in its News Feed and messaging app Messenger. Currently, 15 percent of the time people spend on Facebook is for gaming. The game titles, which will be available on iOS and Android devices and the Web for free, include Bandai Namco Entertainment’s “Pac-Man” and Activision Blizzard’s new “Shuffle Cats Mini.” Instant Games will debut initially in 30 countries. Continue reading Facebook Rolls Out Instant Games in News Feed, Messenger

Facebook is again advancing into gaming. The company not only introduced Facebook Gameroom, its desktop PC gaming platform but now is preparing to launch Instant Games, a platform on Messenger for lightweight HTML5 games. King, of “Candy Crush” fame, is already testing an Instant Game, “Shuffle Cats Mini,” in New Zealand, and game studio Big Viking is also planning on debuting titles for the upcoming Instant Games launch. Facebook added chess, basketball and soccer mini-games to Messenger earlier in the year. Continue reading Facebook Messenger to Launch New Instant Games Platform