VR experts at a Digital Hollywood panel described the challenges with virtual reality today and predicted how it’ll progress in the next five years. Moderated by iCinema Ventures founder Bruce Greenberg, the panelists were upbeat about future prospects at the same time they warned of the pitfalls, including how VR ubiquity could lessen its value. The conversation eventually focused on the tensions between hardware manufacturers enabling the VR experience and content creators working within technical limitations. Continue reading Digital Hollywood: VR/AR Today and Five Years In the Future

At SIGGRAPH 2015, Autodesk executives David Morin and Ben Guthrie described virtual production, its relationship with virtual reality and some newly released tools from their company to aid in the process. Virtual production began with Peter Jackson’s “Lord of the Rings,” got a bump of recognition with “Avatar,” and has been used on many films since. According to Morin and Guthrie, the process, which lets filmmakers create virtual worlds in-camera and composite CG and live action on set, is achieving momentum. Continue reading SIGGRAPH 2015: Virtual Production, Cousin of Virtual Reality

Much has been written about the more obvious issues in viewing virtual reality. Top of the list is the motion sickness that some people get, a result of the mismatch between what they see and what they feel. But there’s another issue — an eye-focusing problem dubbed “vergence-accommodation conflict” — that is specific to virtual reality and is much more difficult to overcome than motion sickness. At SIGGRAPH 2015, scientists from Stanford and UC Berkeley described potential solutions. Continue reading SIGGRAPH: Scientists Tackle Neuroscience Obstacles to VR

Linux production environments can now leverage Nvidia’s recently introduced GRID technology to power VMware’s Horizon 6 for Linux and provide visual effects and animation artists anywhere, on any device, with virtual Linux workstations running their familiar high-end applications. Nvidia’s VP of Enterprise Marketing Greg Estes showed a virtual workstation running simulations in Maya on the SIGGRAPH floor in Los Angeles with the application, processors and Nvidia’s GRID and CUDA technologies installed in a data center hundreds of miles away in Northern California. Continue reading Linux to Go: Nvidia GRID Delivers Virtualization, Performance

Last week we reported that beneath the aura of excitement generated this year at SIGGRAPH 2015 by the prevalence of virtual reality, a number of compelling panels examined the nuts and bolts of creating VR experiences, including managing workflow and assets. Part 2 of our report on SIGGRAPH VR panels continues with coverage of the VR Village sessions Creating on the Edge and Convergences in Film and Games Technologies, featuring perspectives from professionals in production, post production, visual effects, gaming and journalism. Continue reading SIGGRAPH 2015: More on VR and 360 Degrees of Experience

Beneath the aura of excitement generated this year at SIGGRAPH 2015 by the prevalence of virtual reality, a number of panels drilled into the nuts and bolts of creating VR experiences, including managing the workflow and assets. From a Birds of a Feather interest group discussion to panels of senior artists from the major studios and visual effects companies, almost everyone agreed that VR represents creativity on the edge. SIGGRAPH offered a 360 degree look at the issues and lessons learned thus far. Continue reading SIGGRAPH 2015: Talking About VR, 360 Degrees of Experience

Joichi “Joi” Ito, director of the MIT Media Lab, explored how radical new approaches to science and technology can transform society in his SIGGRAPH 2015 keynote presentation. Ito’s remarks addressed what he and his colleagues at the Media Lab view as a fundamental shift in the way we need to work, collaborate, think, imagine and create. He calls it the “Creativity Compass” and unites science, art, design and engineering. Several of the Media Lab’s futuristic projects were also featured. Continue reading MIT Media Lab Director Ito Explores Transformative Research

At SIGGRAPH 2015 in Los Angeles, Faceware Technologies, which creates markerless 3D facial motion capture solutions, demonstrated its Faceware Live plugin for Epic Games’ Unreal Engine 4. With the plugin, developers for the UE4 will be able to capture facial movements with any video source and apply them immediately to digital characters. The Unreal Persona animation system displays the facial animation that takes place in real-time. The plugin was shown behind closed doors at SIGGRAPH. Continue reading SIGGRAPH: Faceware Unveils Live Capture for Gaming Engine

DesignWorks, Nvidia’s newly announced suite of software tools, technologies, and libraries for designers enables “photoreal rendering for unparalleled accuracy, easy transfer of materials and digital models between applications, and the ability to incorporate virtual reality into design software,” the company said in a press announcement. Alongside the launch of DesignWorks, Nvidia also announced two new professional GPUs: the Quadro M5000 and Quadro M4000, based on Nvidia’s Maxwell GPU architecture. Continue reading Nvidia Launches DesignWorks Software Suite for Designers

At SIGGRAPH 2015, the computer graphics convention held this year in Los Angeles, virtual reality executives encouraged the Hollywood production community to begin to develop more content. Oculus Story Studio, the content creation division of Oculus, which makes the Rift virtual reality headset, recently debuted its second short VR film, “Henry.” Creating content for virtual reality comes with a variety of technical challenges, say the experts, but virtual reality won’t take hold until compelling content is available. Continue reading SIGGRAPH 2015: The Road to Producing Virtual Reality Content

Google Cloud Platform announced the public beta of Zync, its cloud-native rendering solution. Google acquiredZync last August to incorporate specialized computing capabilities for visual effects production in the cloud.  According to Google’s representative, “As part of Zync, artists will get access to 1,600 dedicated Compute Engine cores to power your V-Ray, Arnold and Nuke-based renders. Integration of the upcoming release of the popular Renderman software with Zync by Google Cloud Platform was also announced. Continue reading SIGGRAPH 2015: Google Cloud Announces Cloud-Native Rendering

SIGGRAPH 2015, the interdisciplinary conference on the latest computer graphics and interactive techniques, is underway at the LA Convention Center and runs through August 13. SIGGRAPHis unique as a trade event because it showcases both the state of the art in professional production as well as being one of the best places in the world to see and experience emerging technologies, talent and academic research. The conference theme, “XRoads of Discovery,” and the selection of Joichi Ito, director of the MIT Media Lab as the conference keynote speaker, underscore the future look. Continue reading SIGGRAPH 2015: XRoad of Discovery; Emerging Tech Conference Opens in LA