Viacom is introducing a new strategy involving the use of big data to optimize the placement of ads. Initially known as Project Gemini (after an early NASA human spaceflight program), and now called Vantage, Viacom’s new big data capabilities were created by data scientists and other technologists hired away from Microsoft and elsewhere. As Viacom leverages Silicon Valley technology in an effort to capture Madison Avenue dollars, competitors are ramping up similar big data strategies. Continue reading Viacom Marries Madison Ave. and Silicon Valley for Better Ads

Yahoo plans to live-stream Sunday’s game between the Jacksonville Jaguars and Buffalo Bills. The matchup, being played at London’s Wembley Stadium and produced by CBS, will be streamed globally for free via Yahoo’s platforms including Screen and Tumblr. Streaming the game could be a possible first step for Yahoo and the NFL in developing online offerings alongside broadcast and cable TV deals. The NFL has been pushing for new revenue opportunities and has considered partnerships with Silicon Valley in the past. Continue reading Live-Streaming NFL Game Could Be Big First Step for Yahoo

In 2016, IBM plans to open a West Coast headquarters for Watson, its artificial-intelligence system, in San Francisco. The company will also unveil new Watson capabilities, including speech, language understanding, image recognition and sentiment analysis, all of which are associated with AI in computing. The East Coast headquarters in downtown Manhattan was established in January 2014 as a separate business. Watson West, expected to employ several hundred people, is aimed at Silicon Valley startups. Continue reading IBM Targets Silicon Valley Startups with Planned Watson West

At a three-day DARPA conference, the agency highlighted Brandeis, a project to develop technology with plans to protect individual privacy. The move is a 180-degree turn from the post September 11 focus on Total Information Awareness, a program that developed digital surveillance. DARPA has already selected the companies and universities joining the program, among them SRI International and Stealth Software. The meeting to kickoff Brandeis is scheduled to take place in October. Continue reading DARPA’s Brandeis Project Focuses on Technologies for Privacy

Forty-five million small business use Facebook Pages, and the Silicon Valley company is now upgrading the app to make it easier for them to make money with the feature by reaching mobile users. The upgrade includes a tabbed mobile layout, so businesses can display storefront sections and let visitors shop for products or look at a list of services. The new Pages also makes it much easier for a user to contact the small business in question, with Call Now, Send Message and Contact Us graphics bigger, more prominent and colorful. Continue reading Facebook Builds Pages into Digital Mall for Small Businesses

As numerous startups introduce drones for recreational and commercial use, and tech giants including Amazon and Google plan delivery projects based on UAVs, concerns have emerged regarding various safety, privacy and security issues. Now policy groups tied to tech firms are working to block new legislation in California that could impact the deployment and use of drones. Senate Bill 142, which passed the California Assembly on Monday, restricts operation of UAVs under 350 feet above properties without permission of the property owners. Continue reading California Legislation Could Have Impact on Drone Deliveries

When Facebook launched ThreatExchange in February, the idea was to create a platform where companies could share information on potential cyberattacks, malware and other malicious hazards. Now, the Silicon Valley company says that the number of companies on the platform has reached 90, after 23 joined last week when the application process became easier. Facebook, which isn’t alone in offering a platform for centralized cyberthreats, is continuing its work to integrate these other information-sharing platforms. Continue reading Companies Share Cyberthreat Info on New Facebook Platform

Two years ago, venture investor Aileen Lee coined the term “unicorn” for what was then a fairly rare commodity: a startup company that investors valued at $1 billion. In the current market, at least 131 startups are valued at a total of $485 billion, says research firm CB Insights, making the designation “unicorn” — a mythical beast — less accurate. Apparently, unicorns not only exist, but only half of the current crop hail from their birthplace in Silicon Valley. And they now focus on a wide variety of industries. Continue reading Over 131 Startups Now Valued at $1 Billion, Says CB Insights

Microsoft’s HoloLens augmented reality headset allows video — which can be streamed over the Internet — to be viewed from any angle, combining the real world with computer-generated imagery. Whereas a digital object can be rendered in 3D and easily shown from any angle, live action isn’t so accommodating. To that end, the Silicon Valley company just came out with a document giving specific directions on how to capture and handle live action footage for use with its AR headset.

Continue reading Microsoft Details How to Shoot for its HoloLens AR Headset

Amazon may open its first drive-up grocery store in Sunnyvale, California, where customers can pick up items they ordered online. Shoppers would place their orders and choose a window during which they could pick up their groceries. The model could provide a viable alternative to traditional grocery shopping for busy consumers, while also addressing some of the challenges faced by the AmazonFresh delivery service, which first launched in the Seattle area and has since expanded to parts of Los Angeles, San Francisco, San Diego, New York City and Philadelphia. Continue reading Amazon’s First Drive-Up Grocery Store Expected in California

Technicolor plans to acquire Cisco’s television set-top business for about $450 million in cash and $150 million in Technicolor shares. Chuck Robbins, who replaces John Chambers as CEO of Cisco next week, said the sale represents the first in a series of planned changes. “We will continue to make decisions to prioritize our portfolio and our investments to accelerate our business,” he wrote, noting that internal efforts associated with cloud services and the Internet of Things would be more widely distributed across Cisco’s engineering, sales and services units. Continue reading New Cisco Chief Announces Sale of STB Unit to Technicolor

The patent war between Apple and Samsung resulted in Samsung turning over profits from Galaxy products to Apple based on patent infringements. The implications of the case motivated major tech companies including Dell, eBay, Facebook, Google, HP and others to form a coalition in a “friend of the court briefing” siding with Samsung, filed July 1 with a federal appeals court. The companies are concerned the ruling could subject the industry to more lawsuits, hinder future innovation, and limit customer choices across the entire tech sector. Continue reading Tech Industry Fears Implications of Apple-Samsung Patent War

A group of 14 preeminent international cryptographers and computer scientists reported that offering government access to encrypted communications puts the world’s confidential data and infrastructure at risk. The report is in response to demands by the U.S. and British governments that technology companies provide a digital key for encrypted data. Conflict has been heating up between privacy advocates and government agencies over encryption, and the report is the latest move by technologists to counter government demands. Continue reading Silicon Valley and Security Experts Face Off Over Encryption

Silicon Beach has become home to a number of tech startups, publicly traded companies and business incubators. Recent years have seen a wave of talent, innovation and investors that have fostered compelling new companies and, in some cases, acquisitions by larger Silicon Valley tech leaders. However, a number of startups have opted to stay in Los Angeles, while larger companies such as Google, Microsoft and Yahoo are building a presence. While still early in its development, the LA tech scene now has the core ingredients that helped launch Silicon Valley. Continue reading Silicon Beach Now the Main Tech Hub of Southern California

Reports recently surfaced that Twitter has been in talks this year to purchase Flipboard, in a deal that would value the company at more than $1 billion. The acquisition would bring an experienced product team to Twitter as well as an heir apparent to CEO Dick Costolo in Flipboard co-founder Mike McCue. However, updates to the news have suggested that talks between the two companies have stalled, and other companies, including Google and Yahoo have since had discussions about possibly acquiring the newsreader app. Continue reading Interest in Acquiring Flipboard Heats Up with Tech Companies