Amazon has launched a new business-to-business program called Amazon Anywhere that lets makers of video games and mobile apps turn their platforms into e-retailers selling physical merchandise using Amazon’s back-end. “With Amazon Anywhere, you can now discover and buy physical products from Amazon stores without ever having to leave your game or app,” the company said, promising to enable “immersive shopping experiences” for virtual worlds, starting with Niantic’s new augmented reality pet game “Peridot.” Companies like Niantic can invite users to link their Amazon account to their apps to purchase merchandise like toys and apparel. Continue reading Amazon Anywhere B2B Platform Helps Creators Set Up Shop

With the coronavirus pandemic, the University of Southern California Games Expo had to quickly shift from a 2,000-peron physical event for students and faculty to an entirely online event. For almost a decade, according to Princeton Review, USC Games has been North America’s No. 1 ranked game design program. USC Games director Danny Bilson said that, with additional financial support from sponsor Jam City, the group scrambled to create an online-only expo to feature 50+ student game demos. Continue reading USC Games Expo Goes Online, Plans to Feature 50+ Games

Walmart plans to use virtual reality at its 200 employee training centers. It’s not the only business gravitating to virtual reality, as an increasing number of companies, in industries as diverse as construction to medicine, find that customized 360-degree video is an effective, less expensive and often safer way to teach employees. Walmart, which tested VR in 31 centers, now plans to use it as a key part of training for 140,000 employees annually. As a result, shipments of VR/AR headsets are on track to skyrocket. Continue reading Business, Sports, Medicine Embrace Virtual Reality Training

“Star Citizen,” a PC-only game still in development by Cloud Imperium Games, is part space exploration simulator and part first-person action game in a huge universe of planets, space stations, cities and ships. Since the game’s announcement in 2012, the makers of “Star Citizen” have raised almost $50 million through crowdfunding, with 10,000 to 15,000 new people donating every month. In June 2013, it became the first crowdfunded project to raise $10 million. Continue reading PC-Only Game with Galactic-Size Ambitions Raises $50 Million

The Army Contracting Command is looking into new technology for effective training methods. Northrop Grumman believes it has a solution with its Virtual Immersive Portable Environment (VIPE) Holodeck technology. The VIPE Holodeck is a 360-degree virtual training system that allows users to participate in simulations, mission rehearsal and data visualization. The technology works by using a Kinect integration navigation sensor, which allows users to feel immersed in the environment. Continue reading VIPE: New Virtual Holodeck System Used for Training Simulation