Tencent Signs Deal With NFL to Livestream Games in China

The National Football League and China’s Tencent Holdings have signed a deal to give the latter exclusive rights to livestream games and other NFL content online for three years. Tencent will stream the games and other content for free on its flagship social media app, WeChat, as well as other mobile and desktop platforms. WeChat has more than 960 million monthly active users. The NFL first made a move into China in 2009 when it produced a 16-episode reality TV series in which a Taiwanese pop band explored football culture. Continue reading Tencent Signs Deal With NFL to Livestream Games in China

Weibo Tests Going Beyond 140 Characters, Twitter to Follow

Weibo, China’s version of Twitter, is contemplating raising its character limit to 2,000, just weeks after Twitter announced similar plans. Weibo, owned by Chinese Internet company Sina Corp., will begin testing its lengthened character limit with so-called VIP users, beginning January 28, offering the feature to its 200 million users a month later. According to Weibo, about 10 percent of original posts exceed 120 characters. Twitter, meanwhile, has said it is contemplating raising its character limit to 10,000 characters. Continue reading Weibo Tests Going Beyond 140 Characters, Twitter to Follow