Streaming platform OrkaTV has teamed with Comcast’s FreeWheel adtech firm on a product designed to help marketers reach target audiences for their advertising in the FAST sector. The partnership allows marketers using FreeWheel to access OrkaTV’s more than 3,500 free ad-supported streaming TV channels. The end result is expected to be “access to a more diverse pool of FAST ad inventory” that in turn helps drive up demand for inventory, according to the firms, which say the “more accurate contextual advertising targeting abilities” also raise the ante. Continue reading Comcast’s FreeWheel Teams with OrkaTV to Target FAST Ads

An NAB panel on upcoming changes in Digital TV, moderated by NAB vice president of spectrum policy Alison Neplokh, focused on the challenges and promises of deploying ATSC 3.0., or as an increasing number of industry experts are dubbing it, Next Gen TV. Neplokh noted that FCC chair Ajit Pai stated the rules will be in place by the end of 2017, enabling broadcasters to adopt it quickly. South Korea is also going online with ATSC 3.0 next month, allowing U.S. broadcasters to learn from its experiences. Continue reading NAB 2017: Next Gen TV Will Bring Innovation, New Revenues

The results of the government’s wireless airwaves auction are in, and T-Mobile ended up as the biggest spender at $8 billion, followed by Dish at $6.2 billion and Comcast at $1.7 billion. The FCC auction, which began last year, generated $19.8 billion in bids. While the companies have yet to announce their plans for the spectrum, Comcast recently indicated that it would offer cell service to its Internet subscribers. Conclusion of the auction also means that companies will be able to resume deal discussions by April 27, now that bidding collusion is no longer a concern. Continue reading T-Mobile Is Biggest Spender in Government Spectrum Auction

The FCC’s wireless spectrum auction has concluded, generating $19.6 billion in total bids, less than many analysts’ expectations but still “an amazing success,” according to former FCC chair Julius Genachowski, who said the auction will lead to additional investment and innovation. AT&T, Comcast, Dish Network, T-Mobile and Verizon were among the 62 bidders who made upfront payments last year. More than $10 billion of the money raised will go to broadcasters that opted to relinquish spectrum rights, more than $6 billion to the federal deficit, and up to $1.75 billion to broadcaster costs for changing channels. Continue reading FCC Wireless Spectrum Auction Bidding Closes at $19.6 Billion

CES 2017 may be best remembered not for one standout product, but for revealing a new and powerful generation of technology and the things it enables. The top five CES hashtags as the show ended perfectly summarize the hot topics of the week: #tech, #iot, #ai, #VR, and #CES. It was also a remarkably balanced show in the sense that almost every product category and business sector reflected applications and the impact of this evolution. Moore’s Law is alive, tomorrow is here, and the pace is accelerating. Three of the most important presentations of the week were made by Nvidia, Intel, and Qualcomm. Their processors deliver the power necessary for this next level of computing. Continue reading CES 2017: That Just Happened – Closing Day Takeaways

Over the weekend, the Federal Aviation Administration proposed rules for the commercial use of small drones (unmanned aircraft weighing up to 55 pounds), that could have an impact on future film and television production, still photography, sports coverage, product deliveries, and much more. The proposed regulations call for operator certification, daylight flights only, and keeping aircraft in sight. The rules would not apply to recreational drones, growing in popularity with hobbyists, which have their own regulations. Continue reading FAA Proposes Long-Awaited Rules on Commercial Drone Use

At the HPA Tech Retreat in Indian Wells this week, the Broadcasters Panel featured broadcast network executives answering audience questions about TV spectrum re-allocation, IT-based infrastructure, UHD, the emerging ATSC 3.0 standard, and the future of broadcast. Moderated by Ericsson’s Matthew Goldman, the panel included CBC/Radio Canada’s Maxime Caron; CBS’s Bob Seidel; FOX Networks’ Rich Friedel; NAB’s Skip Pizzi; PBS’s Mario Vecchi and Sinclair Broadcast Group’s Mark Aitken. Continue reading HPA Tech Retreat: Broadcasters Consider UHD, IT and More

How to advance broadcasting to its next iteration was the topic of two sessions at the HPA Tech Retreat this week, one a panel moderated by Ericsson SVP TV Technology Matthew Goldman, and including representatives from Fox, Sinclair Broadcast Group, CBS, CBC, PBS and Cox Media Group, and, second, a discussion led by former Fox Engineering President Andy Setos, with broadcast executive Jim DeFilippis joining via Internet from the Sochi Olympics. Continue reading Execs Discuss Era of Advanced Broadcasting at HPA Retreat

The Tribune Company has agreed to pay about $2.73 billion to acquire all 19 television stations from Local TV Holdings, which is owned by investment firm Oak Hill Capital Partners. Tribune, which already owns 23 local TV outlets and is looking to possibly sell some or all of its newspapers, will become one of the country’s largest station groups through the deal (and the biggest holder of Fox affiliates). The 19 stations cover areas from Scranton to Salt Lake City. Continue reading Tribune to Acquire 19 Local TV Stations in $2.7 Billion Deal