By
Rob ScottNovember 4, 2024
Revenue reached an all-time high for Apple’s most recent quarter as iPhone sales experienced an uptick due in part to consumer excitement for the arrival of Apple Intelligence, the company’s heavily advertised set of AI tools. Total sales reached $94.9 billion for the quarter, up 6 percent year-over-year and exceeding the $94.5 billion that financial analysts had predicted. The company’s iPhone business reported sales of $46.2 billion, following disappointing consecutive quarters in the first half of the year. The AI boom resulted in strong quarters for other Big Tech leaders including Alphabet, Amazon, Meta Platforms and Microsoft. Continue reading Jump in iPhone Business Results in Record Quarter for Apple
By
Paula ParisiOctober 30, 2024
Apple has revealed the new iMac, which features an M4 chip and Apple Intelligence in an ultra-thin case. Refreshed versions of all three MacBook Pros are also powered by M4 Pro and M4 Max chips. With the M4, the new iMac performs “up to 1.7x faster for daily productivity, and up to 2.1x faster for demanding workflows like photo editing and gaming, compared to iMac with M1.1,” Apple says, adding that the neural engine in the M4 makes “iMac the world’s best all-in-one for AI,” with bespoke Apple Intelligence. Apple released iOS 18.1, which also includes Apple Intelligence features, among them writing and summary tools and a “more natural and conversational Siri.” Continue reading Apple Ships iOS 18.1 with New Siri, Debuts iMac with M4 Chip
By
Paula ParisiOctober 14, 2024
California-based Ticketmaster, part of Live Nation Entertainment, is the first company to enable new iOS 18 Apple Wallet event features that offer venue maps, parking details, recommended playlists from Apple Music, local weather and links to purchase merchandise, as well as location sharing to help find friends on arrival to live events. Venues and teams can also customize the Ticketmaster experience with links to their app or website so fans can get information about their events from Apple Wallet tickets. The app debuts with the Los Angeles Football Club home game at BMO Stadium on October 19. Continue reading Ticketmaster Debuts Apple Wallet iOS 18 Features for Events
By
Rob ScottSeptember 10, 2024
During yesterday’s Glowtime event in Cupertino, Apple introduced its iPhone 16 lineup with Apple Intelligence features, A18 chip, and new camera control button to access “visual intelligence” functionality. The company also unveiled a redesigned Apple Watch with polished titanium option and new S10 chip; a new Satin Black color for the Apple Watch Ultra 2, alongside a collection of updated bands with darker hues; and two new versions of AirPods wireless earbuds, one touting active noise canceling. The iPhone 16 and 16 Plus models feature aluminum bodies while the 16 Pro and 16 Pro Max bodies are made of titanium. The first Apple Intelligence features for the new iPhones will launch in beta next month. Continue reading Glowtime: Apple Unveils iPhone 16, Apple Watch 10, AirPods 4
By
Paula ParisiJuly 31, 2024
Apple’s iOS 18 public beta 2 has arrived, with new wallpapers for CarPlay, a newly designed Hidden Apps folder in the Apps Library and the ability to use dark mode widgets in broad daylight, among other updates. Public beta 2 includes iPadOS 18, but does not include Apple Intelligence, which is expected this fall. However, a separate Apple Intelligence preview was introduced this week. In addition, a new Apple research paper leads some to believe its Apple Intelligence AI models were pre-trained in the cloud using Google Tensor Processing Units, leading to speculation that Big Tech be considering alternatives to Nvidia. But Apple has always been an AI outlier. Continue reading Apple Intelligence Preview and Updated iOS 18 Beta Released
By
Paula ParisiJune 12, 2024
Apple has entered into a deal with OpenAI to deliver GTP-4o to its devices, which beginning this fall will feature Apple Intelligence, or “AI.” Announced during this week’s WWDC 2024, Apple Intelligence is “deeply integrated into iOS 18, iPadOS 18, and macOS Sequoia,” according to the company. The new AI features will be available to users of the iPhone 15 Pro, or any devices powered by M1 or newer chips “to understand and create language and images, take action across apps, and draw from personal context to simplify and accelerate everyday tasks.” Continue reading WWDC: Apple Intelligence Brings AI to iPhone, iPad and Mac
By
Paula ParisiMay 24, 2024
Amazon is planning to add generative artificial intelligence to its decade-old voice assistant, Alexa, which will require a monthly fee to offset the cost of the technology, according to reports. Although the new Alexa price plan has not been disclosed, it is not expected to be included in the $139 yearly Amazon Prime plan. The possible move comes as Apple is also undergoing an AI overhaul of its voice assistant, Siri. Once considered precocious by many consumers, Siri and Alexa are now playing catch-up to AI assistants from leaders in the space including Google, Microsoft and OpenAI. Continue reading Amazon to Upgrade Alexa with AI, May Add Subscription Fee
By
Paula ParisiMay 17, 2024
Google is showing off a developmental chatbot it says represents the future of AI assistants. Called Project Astra, it has the ability to “see” and “hear,” remembering the information ingested, which it can then answer questions about — from simple queries such as “Where did I leave my glasses?” to unpacking and explaining computer code. Demonstrated at the Google I/O conference this week, Astra understands the world “just like people do” and is able to converse naturally, in real time. The company says some Project Astra features may come to Gemini late this year. Continue reading Google Teases Astra AI Assistant and Debuts Gemini 1.5 Pro
By
ETCentric StaffApril 26, 2024
The trend toward small language models that can efficiently run on a single device instead of requiring cloud connectivity has emerged as a focus for Big Tech companies involved in artificial intelligence. Apple has released the OpenELM family of open-source models as its entry in that field. OpenELM uses “a layer-wise scaling strategy” to efficiently allocate parameters within each layer of the transformer model, resulting in what Apple claims is “enhanced accuracy.” The “ELM” stands for “Efficient Language Models,” and one media outlet couches it as “the future of AI on the iPhone.” Continue reading Apple Unveils OpenELM Tech Optimized for Local Applications
By
ETCentric StaffApril 4, 2024
Apple has developed a large language model it says has advanced screen-reading and comprehension capabilities. ReALM (Reference Resolution as Language Modeling) is artificial intelligence that can see and read computer screens in context, according to Apple, which says it advances technology essential for a true AI assistant “that aims to allow a user to naturally communicate their requirements to an agent, or to have a conversation with it.” Apple claims that in a benchmark against GPT-3.5 and GPT-4, the smallest ReALM model performed “comparable” to GPT-4, with its “larger models substantially outperforming it.” Continue reading Apple’s ReALM AI Advances the Science of Digital Assistants
By
Rob ScottSeptember 13, 2023
During yesterday’s Wonderlust new product showcase, Apple unveiled its new family of iPhone 15 models — the 15, 15 Plus, 15 Pro and 15 Pro Max (no SE or Ultra yet) — which all feature USB-C in place of the Lightning port. The company also revealed the Apple Watch Series 9 and Apple Watch Ultra 2 in addition to AirPods that include a USB-C port in the charging case. Apple announced that iOS 17, watchOS 10, iPadOS 17 and tvOS 17 will arrive on September 18, while the new macOS Sonoma will be available the following week on September 26. Higher storage options of 6 TB and 12 TB for iCloud plans were also introduced. Continue reading Apple Rolls Out New iPhones, Watches, iCloud Plans and More
By
Paula ParisiJuly 21, 2023
Apple is reportedly developing tools it could use to enter the artificial intelligence space, joining rivals such as Microsoft and Google, which have already released popular products. In Cupertino, the company is said to have built a framework for large language models, which power AI-based chatbot offerings similar to Google’s Bard and OpenAI’s ChatGPT. Called Ajax, the platform is the basis for what is referred to inside the company as Apple GPT. Though Apple has built automation into its products for some time, it could now be preparing to make a direct play for the generative AI market. Continue reading Apple Chatbot ‘Ajax’ Could Be Next Major Player in AI Space
By
Paula ParisiJanuary 31, 2023
Apple is preparing for the release of its upcoming mixed reality headset by engineering software that, while aimed largely at developers, would also allow users to create their own augmented reality apps in the same way as Final Cut Pro, which is used to edit video by both professionals and laymen. Apple’s highly anticipated headgear is expected to come to market this year, and a general use AR development tool would be a major coup for the company, given that AR apps are complicated to create and new technologies typically rely on fresh content to drive sales. Continue reading Apple Developing User-Friendly AR Creation App for Headset
By
Paula ParisiJanuary 20, 2023
Apple is gearing up to make a big play for the smart home market, according to reports that put it on a trajectory to challenge Google and Amazon. This week, the company released a new HomePod smart speaker with superior audio, enhanced Siri capabilities, and better security. But a report surfaced of Apple preparing a dedicated smart home control device to rival the displays for Amazon’s Echo Show and Google’s Nest Hub. Although the iPad currently offers some smart home features, standalone devices are growing in popularity, kickstanding on countertops or mounted on walls. Continue reading New Apple HomePod Signals Big Push in Smart Home Space
By
Rachel Joy VictorJanuary 12, 2023
While smart home technologies have often made a strong showing at CES, adoption has been hampered by issues of interoperability. This year at CES saw the widespread reveal of Matter (originally known as Project CHIP), a new smart home standard designed to support interoperability. Matter was originally announced in 2019 as a partnership between Apple, Google and Amazon to create an open-source smart home standard. Today, if CES 2023 is any indication, the standard is becoming more prevalent across a wide variety of connected devices and different product sectors. Continue reading CES: Matter Smart Home Protocol Marks Major Trend in 2023