In 2012, while struggling with falling ratings, Viacom’s Nickelodeon introduced an annual competition during which rookie animators could join to create an 11-minute cartoon. The idea was to find fresh creativity and raw talent, and hopefully in doing so boost ratings — and it has so far been quite successful. Nickelodeon has now announced it will invite anyone, as long as they register online, to pitch directly to its team during Comic-Con next month in San Diego. Continue reading Talent Search: Nickelodeon to Hear Pitches During Comic-Con

Microsoft is expanding beyond video games in an effort to make its Xbox console more of an entertainment media hub. The software giant is planning to produce TV-like original programming including an expected series from Steven Spielberg based on “Halo,” a version of Swedish sci-fi show “Humans,” a soccer reality-style series and a documentary about discarded Atari games. Microsoft joins a growing field as companies such as Netflix, Amazon, Hulu and Yahoo are tackling original content. Continue reading Microsoft Planning Original TV Programming for Xbox Console