During a CES 2018 panel, specialists in bringing AR and VR outside the home talked about the social value that location-based venues bring to the experiences. “If you want proof that people like to get together, CES is the proof,” said Fake Love director of new business Jared van Fleet, whose company was acquired by The New York Times. “It’s inconvenient to come here, yet people do it every year.” Fortune 500 companies ignore AR/VR at their peril, added Hollywood Portfolio founder/managing director Mariana Danilovic, who moderated the discussion. Continue reading The Power of Location-Based Settings for AR/VR Experiences

AMC released a free promotional VR app that lets fans experience turning into a zombie from “The Walking Dead” and other immersive content from the martial arts series “Into the Badlands.” The app also includes trailers of other AMC content and behind-the-scenes video. The new app is stoking fan enthusiasm for the season 8 premiere of “The Walking Dead” on October 22. The app will include a 360-degree bonus scene, available at the conclusion of the premiere episode, which is also the popular show’s 100th episode. Continue reading AMC Introduces VR App With ‘Walking Dead’ Bonus Content

Virtual reality productions are making a splash at SXSW in Austin, Texas. According to The Hollywood Reporter, the festival is featuring shooter game “Archangel,” Skydance Interactive’s first original; a trailer for the interactive, sci-fi experience “Trinity” directed by Patrick Boivin, the first VR series from UNLTD; and alternative reality project “Wonder Buffalo,” made possible by ETC’s “2016 Innovative Technology Award granted to filmmaker Christine Berg and writing partner Simon Shterenberg.” THR also notes that Skydance Interactive is “developing ‘Life VR’ in conjunction with Skydance’s sci-fi thriller ‘Life,’ which is opening March 24 through Columbia Pictures” and “Sony Pictures VR released its first virtual reality project, ‘Passengers VR,’ on Tuesday, timed with the digital and Blu-ray release of the motion picture.” Continue reading South by Southwest Festival Highlights Latest VR Productions