Punchdrunk, the British theater company that produced “Sleep No More,” and Niantic, developer of popular mobile games “Pokémon Go” and “Harry Potter: Wizards Unite,” are teaming up to collaborate on several projects. In “Sleep No More” — an immersive but not interactive show — audience members walked through rooms at their own pace, with actors performing hour-long loops. Punchdrunk already produced a virtual reality project for Samsung Gear VR and a mobile game with Silverpoint. The two companies haven’t released details on their first project. Continue reading Niantic and Punchdrunk Partner to Develop New AR Projects

At Facebook’s Oculus, a new project team is developing a VR experience powered by live actors. Oculus executive producer of experiences Yelena Rachitsky, who worked on Pixar’s first VR experience based on the movie “Coco,” describes it as a melding of indie video game “Journey” and immersive play “Sleep No More.” Rachitsky said the company is interested in creating the experience of live actors “without needing to be in a site-specific location.” The experience, tentatively slated for next year, could also create a new revenue stream for the nascent technology. Continue reading Oculus Team Developing VR Experience Featuring Live Actors

Millennials are paying as much as $50 per hour to be locked in a room that they can only exit by cooperatively solving puzzles. This kind of immersive entertainment has similarities with games, live theater and virtual reality experiences, and is becoming increasingly popular. Among the most notable examples is Sleep No More, a UK immersive theatrical experience that has been a huge hit since it opened in 2011. Director and live experience entrepreneur Michael Counts is making the most of the trend. Continue reading Escape Rooms Feed Appetite for More Immersive Experiences