Roku unveiled two new streaming sticks, an 85-inch Select Series TV, and a Pro Series model arriving with factory calibration. New discovery features include a “Coming Soon to Theaters” row on its user interface. The San Jose-based hardware firm also debuted two battery-powered security cameras and announced that it is expanding its TV line to include projectors. The entry level Roku Streaming Stick is compatible with any HD smart TV and comes with a voice-activated remote that provides backdrops and access to free content. The $40 Streaming Stick Plus has all that plus 4K support. Continue reading Roku’s 2025 Product Line Includes Smallest Streaming Sticks

LG has partnered with AI startup Zenapse and will leverage its proprietary large emotion model (LEM) to power advertising that reflects viewers’ moods and emotions. Building on Zenapse’s “emotional AI and psychographic targeting,” the companies say they will “redefine viewer engagement, personalization, and campaign performance” by applying the technology to LG Ad Solutions’ advanced connected TV platform. As part of the multi-year deal, Zenapse and LG Innovation Labs will work to develop new CTV ad products that integrate emotional intelligence to deliver “more meaningful and measurable brand experiences across 200 million LG smart TVs globally.” Continue reading LG and Zenapse Partner on Emotionally Intelligent Advertising

Ad measurement firm iSpot has launched Outcomes at Scale with Paramount as its first customer. Designed to speed performance tracking across TV and streaming by helping brands see campaign results almost instantly, allowing them to optimize on the fly, iSpot says Outcomes at Scale makes “attribution” (consumer response to commercials) available rapidly, while making low-funnel insights — metrics occurring closer to the conversion point — more accessible. The company’s new offering aims to provide advertisers with access to conversion-rate tracking, allowing them to see how audience segments are responding to campaigns throughout the ads and dayparts. Continue reading Paramount Adopts iSpot’s New Ad Tech: Outcomes at Scale

LG Electronics is expanding distribution of the Gaming Portal unveiled at CES 2025 for LG Smart TVs. LG says that since that curtain-raiser, the platform has become available in 19 global markets for LG Smart TVs running webOS 23 and above. Starting in Q2, it will become available in additional markets on devices including LG Smart Monitors and StanbyME lifestyle screens. The LG Gaming Portal has partnerships with cloud game services including Xbox, Nvidia GeForce NOW and Amazon Luna, as well as the lesser-known Boosteroid, Blacknut and some native webOS app games. Continue reading LG Rolls Out Its All-in-One Gaming Portal to Multiple Platforms

Walmart has closed its $2.3 billion all-cash acquisition of smart television maker Vizio. The deal increases the retail giant’s media clout, signaling an expansion of its video-based advertising efforts and interest in content-based marketing. “The acquisition of Vizio and its SmartCast operating system allows Walmart to serve its customers in new ways to enhance their shopping journeys,” Walmart said in concluding the deal, initiated in February. Walmart’s media efforts to date have focused around Walmart Connect, which works with brands to position ads across Walmart.com and in the company’s U.S. stores. Continue reading Walmart Closes $2.3 Billion Acquisition of Vizio, SmartCast OS

TiVo owner Xperi is gearing up for the launch of TiVo OS-powered smart TVs in the U.S., with production beginning as soon as this month. The company revealed that a U.S. manufacturing partner will enter production sometime in November, with another partner expected to do the same shortly after. Xperi expects to achieve its target goal of at least two million TiVo OS smart TVs on shelves by year’s end, which is about double what is currently available. However, the company addressed shipment delays that could push monetization expectations to 2025. Xperi is projecting seven million TiVo OS smart TVs will enter the global market by the end of next year. Continue reading Xperi Plans Launch of TiVo OS Smart TVs by End of This Year

Comcast Technology Solutions (CTS) announced the availability of its next-gen Cloud TV platform designed for global broadcasters and video service providers. Cloud TV provides companies with a system for delivering a multi-platform TV experience across broadcast and OTT via the cloud. The company promises a streamlined experience that will help broadcasters, content owners and distributors “limit costs, reduce duplicative efforts, and monetize more effectively.” In addition to tools for transcoding, content processing, distribution, and managing metadata, Cloud TV also addresses areas such as advertising, subscriptions and analytics. Continue reading Comcast Announces Its Next-Generation Cloud TV Platform

DirecTV is launching a free ad-supported streaming TV platform, MyFree DirecTV, available November 15. At launch, the FAST service will provide viewers with curated content and what DirecTV promises will be “an extensive on-demand library.” Additional channels are slated to join the MyFree DirecTV platform starting in 2025. The service will be offered nationwide via online, mobile and on select smart TVs and streaming devices. The company cites FAST’s earning potential, “generating nearly $8 billion in the U.S. alone this year” as viewers enjoy a free ride amidst escalating subscription fees. Continue reading MyFree DirecTV: FAST Platform Slated to Launch Next Month

Freely, the free UK streaming service broadcasters collectively launched in April, has gained a foothold on smart TVs that run Amazon’s Fire TV OS. Backed by the BBC, ITV, Channel 4 and Channel 5, Freely combines free live linear channels with on-demand content in an ad-supported streaming environment. Since those broadcasters must, by government charter, offer “programming beneficial to the public interest,” there has been concern around keeping them relevant and accessible in the streaming era. The deal between Freely and a tech giant with a popular OS is seen as a big win. Continue reading Amazon Fire TVs to Carry Freely Streaming in the UK This Fall

Samsung heralded the world of personalized AI at its 10th annual developer conference, where Samsung Electronics Vice Chairman, CEO and Head of Device eXperience Jong-Hee Han said those who own the company’s top of the line TVs will soon have generative AI, ChatGPT and a more responsive relationship with Bixby, Samsung’s smart assistant. The company introduced AI Cast, making it simpler to get intelligence from Galaxy phones to Samsung TVs. The Galaxy S24 series, released early this year, has native AI that will soon generate content that can be beamed to a sprawling TV screen. Continue reading Samsung Developer Conference Emphasizes AI, One UI 7 UX

The Roku Sports Channel is a new 24/7 FAST channel launching Monday. Combining all the Roku premium sports offerings into “a dedicated, one-click, lean-back experience,” it will feature live Major League Baseball games with the MLB Sunday Leadoff game, Emmy-nominated talk show “The Rich Eisen Show,” NFL program “GMFB: Overtime,” live Formula E races, and sports-themed Roku Originals like “NFL Draft: The Pick Is In,” “WWE: Next Gen,” and “Fight Inc: Inside the UFC.” The channel will also feature exclusive partner content, such as classic boxing matches from Top Rank and combat competitions from Swerve Sports. Continue reading Roku Launching Dedicated FAST Sports Channel Next Week

Samsung Electronics has agreed to acquire UK-based Oxford Semantic Technologies, a knowledge graph firm whose tech will help improve Samsung’s AI-equipped smartphones, TVs and home appliances. When combined with Samsung’s own on-device Galaxy AI, Oxford’s tech will allow “hyper-personalized” user experiences that keep data secure, Samsung said, adding that “knowledge graph technology stores information as an interconnected web of related ideas and process data in a manner similar to how humans acquire, remember, recall and reason over knowledge,” offering insight on “how people use a product or service.” Continue reading Samsung Buying Oxford Semantics to Boost AI Personalization

Roku grew streaming households to 81.6 million globally in Q1, a 14 percent gain year-over-year, according to the company. Revenue was up 19 percent to $881.5 million. Streaming hours were up 23 percent to 30.8 billion, but guidance that rival ad-supported streaming platforms could hinder further growth this year dinged the strong quarterly results, sending shares down 3 percent in after hour trading last week. Claiming a position as “the No. 1 selling TV OS in the U.S. and Mexico,” Roku said the Roku Channel was No. 3 on the platform “by both reach and engagement.” Continue reading Roku Earnings Outperform Street Estimates Despite Headwinds

Elon Musk’s social media platform X (formerly Twitter) is preparing to launch a streaming video app for smart TVs. Though still in development, with no formal launch date announced, X CEO Linda Yaccarino posted a “sneak peek” that indicates the app will have a “trending” algorithm that pushes popular content and will be AI-powered to deliver a “personalized experience.” Yaccarino said the X video app will also have “effortless casting” so content can be easily sent to a larger screen from a mobile device. Availability is billed as “coming soon to most smart TVs.” Continue reading Yaccarino Says X Streaming Video App for TVs ‘Coming Soon’

Sony’s new line of Bravia televisions focuses on MiniLED display tech with the high-end Bravia 9. There is also the OLED-based Bravia 8, and the company is keeping 2023’s A95L QD-OLED in the mix. But the spotlight is in the LED backlighting system that Sony has spent several years refining, XR Backlight Master Drive, which can assert precise control over each pixel. Sony says the technology is comparable to the underpinnings of its professional mastering monitors. The XR Backlight Master Drive system allocates LED resources using purpose-built silicon created by Sony for its MiniLED TVs. Continue reading Sony Rolls Out Brighter, Better-Sounding Bravia TVs for 2024