Walmart has closed its $2.3 billion all-cash acquisition of smart television maker Vizio. The deal increases the retail giant’s media clout, signaling an expansion of its video-based advertising efforts and interest in content-based marketing. “The acquisition of Vizio and its SmartCast operating system allows Walmart to serve its customers in new ways to enhance their shopping journeys,” Walmart said in concluding the deal, initiated in February. Walmart’s media efforts to date have focused around Walmart Connect, which works with brands to position ads across Walmart.com and in the company’s U.S. stores. Continue reading Walmart Closes $2.3 Billion Acquisition of Vizio, SmartCast OS

TiVo owner Xperi is gearing up for the launch of TiVo OS-powered smart TVs in the U.S., with production beginning as soon as this month. The company revealed that a U.S. manufacturing partner will enter production sometime in November, with another partner expected to do the same shortly after. Xperi expects to achieve its target goal of at least two million TiVo OS smart TVs on shelves by year’s end, which is about double what is currently available. However, the company addressed shipment delays that could push monetization expectations to 2025. Xperi is projecting seven million TiVo OS smart TVs will enter the global market by the end of next year. Continue reading Xperi Plans Launch of TiVo OS Smart TVs by End of This Year

Comcast Technology Solutions (CTS) announced the availability of its next-gen Cloud TV platform designed for global broadcasters and video service providers. Cloud TV provides companies with a system for delivering a multi-platform TV experience across broadcast and OTT via the cloud. The company promises a streamlined experience that will help broadcasters, content owners and distributors “limit costs, reduce duplicative efforts, and monetize more effectively.” In addition to tools for transcoding, content processing, distribution, and managing metadata, Cloud TV also addresses areas such as advertising, subscriptions and analytics. Continue reading Comcast Announces Its Next-Generation Cloud TV Platform

DirecTV is launching a free ad-supported streaming TV platform, MyFree DirecTV, available November 15. At launch, the FAST service will provide viewers with curated content and what DirecTV promises will be “an extensive on-demand library.” Additional channels are slated to join the MyFree DirecTV platform starting in 2025. The service will be offered nationwide via online, mobile and on select smart TVs and streaming devices. The company cites FAST’s earning potential, “generating nearly $8 billion in the U.S. alone this year” as viewers enjoy a free ride amidst escalating subscription fees. Continue reading MyFree DirecTV: FAST Platform Slated to Launch Next Month

Freely, the free UK streaming service broadcasters collectively launched in April, has gained a foothold on smart TVs that run Amazon’s Fire TV OS. Backed by the BBC, ITV, Channel 4 and Channel 5, Freely combines free live linear channels with on-demand content in an ad-supported streaming environment. Since those broadcasters must, by government charter, offer “programming beneficial to the public interest,” there has been concern around keeping them relevant and accessible in the streaming era. The deal between Freely and a tech giant with a popular OS is seen as a big win. Continue reading Amazon Fire TVs to Carry Freely Streaming in the UK This Fall

Samsung heralded the world of personalized AI at its 10th annual developer conference, where Samsung Electronics Vice Chairman, CEO and Head of Device eXperience Jong-Hee Han said those who own the company’s top of the line TVs will soon have generative AI, ChatGPT and a more responsive relationship with Bixby, Samsung’s smart assistant. The company introduced AI Cast, making it simpler to get intelligence from Galaxy phones to Samsung TVs. The Galaxy S24 series, released early this year, has native AI that will soon generate content that can be beamed to a sprawling TV screen. Continue reading Samsung Developer Conference Emphasizes AI, One UI 7 UX

The Roku Sports Channel is a new 24/7 FAST channel launching Monday. Combining all the Roku premium sports offerings into “a dedicated, one-click, lean-back experience,” it will feature live Major League Baseball games with the MLB Sunday Leadoff game, Emmy-nominated talk show “The Rich Eisen Show,” NFL program “GMFB: Overtime,” live Formula E races, and sports-themed Roku Originals like “NFL Draft: The Pick Is In,” “WWE: Next Gen,” and “Fight Inc: Inside the UFC.” The channel will also feature exclusive partner content, such as classic boxing matches from Top Rank and combat competitions from Swerve Sports. Continue reading Roku Launching Dedicated FAST Sports Channel Next Week

Samsung Electronics has agreed to acquire UK-based Oxford Semantic Technologies, a knowledge graph firm whose tech will help improve Samsung’s AI-equipped smartphones, TVs and home appliances. When combined with Samsung’s own on-device Galaxy AI, Oxford’s tech will allow “hyper-personalized” user experiences that keep data secure, Samsung said, adding that “knowledge graph technology stores information as an interconnected web of related ideas and process data in a manner similar to how humans acquire, remember, recall and reason over knowledge,” offering insight on “how people use a product or service.” Continue reading Samsung Buying Oxford Semantics to Boost AI Personalization

Roku grew streaming households to 81.6 million globally in Q1, a 14 percent gain year-over-year, according to the company. Revenue was up 19 percent to $881.5 million. Streaming hours were up 23 percent to 30.8 billion, but guidance that rival ad-supported streaming platforms could hinder further growth this year dinged the strong quarterly results, sending shares down 3 percent in after hour trading last week. Claiming a position as “the No. 1 selling TV OS in the U.S. and Mexico,” Roku said the Roku Channel was No. 3 on the platform “by both reach and engagement.” Continue reading Roku Earnings Outperform Street Estimates Despite Headwinds

Elon Musk’s social media platform X (formerly Twitter) is preparing to launch a streaming video app for smart TVs. Though still in development, with no formal launch date announced, X CEO Linda Yaccarino posted a “sneak peek” that indicates the app will have a “trending” algorithm that pushes popular content and will be AI-powered to deliver a “personalized experience.” Yaccarino said the X video app will also have “effortless casting” so content can be easily sent to a larger screen from a mobile device. Availability is billed as “coming soon to most smart TVs.” Continue reading Yaccarino Says X Streaming Video App for TVs ‘Coming Soon’

Sony’s new line of Bravia televisions focuses on MiniLED display tech with the high-end Bravia 9. There is also the OLED-based Bravia 8, and the company is keeping 2023’s A95L QD-OLED in the mix. But the spotlight is in the LED backlighting system that Sony has spent several years refining, XR Backlight Master Drive, which can assert precise control over each pixel. Sony says the technology is comparable to the underpinnings of its professional mastering monitors. The XR Backlight Master Drive system allocates LED resources using purpose-built silicon created by Sony for its MiniLED TVs. Continue reading Sony Rolls Out Brighter, Better-Sounding Bravia TVs for 2024

Roku has applied for a patent on technology that is said to be able to display ads over any device plugged into your television. According to reports, the patent application describes a system that interacts with devices connected to TVs via HDMI, which could include everything from cable boxes, DVD or Blu-ray players, game consoles, PCs or other video-streaming devices. The patent, filed by Roku in August 2023, was published three months later, but still hasn’t been granted. The idea is to have even more ways to display ads when consumers aren’t actively streaming content. Roku already does so on its screensaver and home screen. Continue reading Roku Unveils Tech to Show Ads on All TV Connected Devices

Elon Musk wants to bring videos posted to X (formerly Twitter) to a bigger screen. The social platform plans to launch a YouTube-like app on smart TVs, starting with Samsung TVs and Amazon Fire TVs. Since purchasing Twitter in October 2022, Musk has emphasized its evolution to a “video-first” platform as part of its rebranding as X. Internal research claims X users watch videos in eight out of 10 visits, which would make it an obvious opportunity for expansion. In the early stages, it appears the focus will be long-form video, which can more easily accommodate advertising. Continue reading X Teases Launch of a YouTube-Like Video App for Smart TVs

Dish Network’s Sling TV subscription streaming platform has added a feature called Sling Arcade that lets users play games while Sling plays television content in an optional adjacent window. Available only to Sling customers who have Amazon Fire TV or Android TV, it has 10 games at launch that the company describes as “both classics and contemporary favorites,” including “Tetris,” “Wheel of Fortune,” “Poker Online” and “Solitaire Clash.” Sling is offering Arcade free to those with the Sling Freestream FAST service as well as those with paid subscriptions to Sling TV. Continue reading Sling TV Offers Free Games to Subscribers via Arcade Feature

Walmart is acquiring Vizio in a deal valued at $2.3 billion. The retail giant is following a template established by Amazon by expanding into entertainment media and connected TV advertising. The majority of Vizio’s growth from the last five years has come from ads on its WatchFree+ platform, which offers more than 260 channels, Walmart said touting a deal point. Vizio’s primary business is manufacturing value-priced TV sets. It also makes soundbars. The deal will instantly vault Walmart into a mix of players including Amazon, Roku, Samsung Ads and Google’s YouTube. Continue reading Walmart Bolsters Advertising Business with Vizio Acquisition