The Connected TV Marketing Association (CTVMA) launched this week in New York, London, and Melbourne, Australia — in addition to 47 other chapters worldwide — to organize the fast-growing Connected TV industry, which is projected to account for 90 percent of the global TV market by 2014.
“I will be serving as an advisor and co-chair in North America of events and networking,” writes Natan Edelsburg of Sawhorse Media. “The implications for connected TVs with social is obvious. The more Internet enabled your TV becomes the more opportunities there will be to bridge apps and social platforms.”
Co-founder Zach Weiner told Lost Remote in an interview: “Our core reason for existence is help navigate the ways that the marketing, technology and device community can all come together to achieve potential. We hope to help educate, inform and provide oversight for the industry at large.”
“We believe that social TV is one of the core elements that truly enlivens Connected TV and makes it relevant,” adds Weiner. “Television with an endemic connection to the Internet allows for watching behaviors to be socialized in amazingly new and novel ways. New TV apps that are being created and app branding vehicles will all be highly social. EPGs and even programming itself will all have social graphs at their core.”
Add the following news to the growing collection of Apple rumors we’ve heard in the last month…
Mashable reports: “Apple’s relationship with Samsung has deteriorated, and the Cupertino giant may be working with Sharp on the next generation displays for upcoming devices such as the iPad 3, iPhone 5 and a little something called iTV, claims Jefferies analyst Peter Misek.”
According to Misek, the mythical Apple smart TV, which has been a popular subject of recent speculation, is not just a rumor. “Sharp is working on modified amorphous TFT LCD panels for the device,” indicates the post.
Misek places commercial production as early as February with a mid-2012 release date. The new HDTV will reportedly feature some use of Siri, Apple’s voice-activation feature.
While Apple has not made an official announcement yet, competitors are scrambling to prepare for another player in the market, suggests a related BGR post.
Google is offering an update to Google TV that includes a streamlined UI, quick-launch bar for most-used apps, an app that can locate 80,000 movies and TV episodes via the Web or TV, and a new TV-oriented YouTube interface.
The Android Market looks to launch current and new apps specially optimized for television (access to the Android Market may prove the biggest step for Google TV).
YouTube is looking to create original content and become a “next-generation cable provider” by signing deals with media companies and celebrities.
However, the service has been hindered by TV networks that “continue to block Google TV from viewing Web sites that stream some of their shows that are freely available to personal computer browsers,” reports Forbes. “That’s a big turn-off given that other devices such as Apple TV, Roku, and many others offer access to more TV content.”
In a related post, GigaOM lists the more notable new features and includes a 7-minute video demo.
“The new version of Google TV isn’t really all that groundbreaking; rather, it’s what Google TV should have offered all along,” suggests GigaOM. “And that seems to be exactly what Google was aiming for with this release — not a big flash, but finally a solid base that can be continuously improved both through Google’s apps as well as applications from third-party developers.”
Steve Jobs had plans for a full-fledged, integrated Apple TV, The Washington Post learned after reviewing the authorized Jobs biography by Walter Isaacson.
“He very much wanted to do for television sets what he had done for computers, music players, and phones: make them simple and elegant,” wrote Isaacson in the book, available today.
“I’d like to create an integrated television set that is completely easy to use,” Jobs told the author. “It would be seamlessly synced with all of your devices and with iCloud. It will have the simplest user interface you could imagine. I finally cracked it.”
Rumors have persisted that Apple might launch a television by the end of next year. Details have not been available, but if it “offered users a la carte programming with integrated Web surfing and access to Apple’s iOS platform, it could upend longstanding industries in telecommunications and entertainment,” suggests The Washington Post.
If consumers take to the new virtual personal assistant technology Siri, featured in Apple’s iPhone 4S, we may see significant change to other devices such as the TV remote control.
Norman Winarsky, VP of ventures at SRI (involved in the development of Siri), told MIT’s Technology Review that, “within a decade, virtual personal assistants would be ubiquitous, integrated into the fabric of many devices,” and that their value could hike into the 100 billion dollar level.
“Wouldn’t it be nice to finally do away with the remote control, a device that begins to look so clunky and antiquated in our era of iEverythings?” asks Technology Review. “Apple has not announced any plans to bring Siri to devices other than the iPhone 4S, but the idea doesn’t seem so farfetched. It’s quite possible that the next refresh of the Apple TV could use a speedier A5 dual-core chip, speculates Cult of Mac — which would give the device the processing power necessary to run Siri.”
According to the article, Siri offers much more than just voice recognition: “Siri is good at parsing the words you say, but more importantly, its impressive artificial intelligence is able to discern their meaning, and take appropriate actions… As smart TVs become a next battleground for Internet-connected devices, let’s hope our remote controls get smarter, too.”
Pandora now claims more than 100 million registered users. CTO and EVP of Product Tom Conrad credits the success of his company’s Internet radio service with the decision to embrace both Apple’s iOS and Google’s Android mobile operating system. Conrad spoke at this week’s GigaOM Mobilize conference.
However, Pandora had a rocky start regarding growth on mobile platforms until the iPhone came along to help turn things around. And at one point, Conrad had little interest in Android. Pandora shipped its app through the iTunes store and watched its user base explode from 13 million to what it is today.
“Conrad has also since made peace with Android, about which he had previously said that he needed the platform ‘like I need a hole in my head,’ referring to the confusing state of Android fragmentation. On Monday, Conrad didn’t want to go into the specifics of Android vs. iOS market share amongst Pandora users, but he called Android’s growth ‘nothing short of remarkable.'”
Now Pandora is embracing HTML5 as it looks to what’s next.
“The company launched a new HTML5-powered website last week, and Conrad said that using HTML5 helped to both dramatically increase the performance of the site as well as implement new social features,” reports GigaOM.
Conrad calls HTML5 a “key enabler for connected devices,” hoping that it will provide opportunities for Pandora on connected TVs and car dashboards.
Currently, 70 percent of Pandora’s listening occurs on mobile devices. “In the future, the majority of Pandora listening will happen in the car and on the connected device,” predicts Conrad.
Netgear will roll out its smart TV box, the $80 NeoTV Streaming Player, which provides streaming media from Netflix, Vudu, YouTube, Pandora, Napster, Picasa, blip.tv, Crunchyroll, Revision3 and others.
“Looks like Netgear is taking what it learned from licensing Roku’s tech last year and streamlining its connected TV offerings,” suggests Engadget.
The company’s press release indicates the device “opens up a world of Internet entertainment with streaming movies, TV shows, music, videos, news clips and games.” Users can also connect to friends through Facebook and Twitter channels.
“On the hardware side you’re looking at a glossy black box with a 300Mbps Wi-Fi radio, Ethernet, optical audio out and, of course, HDMI,” reports Engadget. The media player also includes a regular remote control for those who opt not to use the NeoTV Remote app via their smartphone.
The Roku 2 XS is currently the CNET pick for best media streaming solution under $100, but NeoTV may provide some competition.
Viewsonic announced it will axe the launch of its planned smart HDTV, which would have run Boxee’s media center software. Coupled with Logitech’s price cut for Google TV, it seems there is little demand for smart TVs that are connected to the Internet.
However, some analysts believe that may change.
“The Logitech Revue and Boxee were both originally priced considerably higher than the $99 Apple TV, which has sold relatively well on Amazon, despite only being what Steve Jobs famously referred to as a ‘hobby’ for the company,” reports ReadWriteWeb.
We’re all expecting the future living room to be Web-connected and interactive — as initial steps are taken by mobile technology, social networking and second screen apps — but what we don’t know is exactly how this will play out. Apple has long been rumored to be working on a smart HDTV that would possibly play a more prominent role in our living rooms.
Will Apple TV jumpstart the smart TV market? ReadWriteWeb points out: “If Apple’s impact on the markets for smartphones and tablets is any indication, an Apple-branded HDTV may serve to popularize connected TVs in a way that Boxee and Google TV have failed to thus far.”
This fall’s TV season may see some shifts in terms of viewership numbers, due in large part to media technology trends, suggests Variety.
As TVs continue to become connected to the Web via Blu-ray players and gaming consoles in more homes, the technology may impact viewing habits and not turn out to be as positive for TV programming as originally envisioned by the industry.
New research from Knowledge Networks suggests users may use their Web-connected TVs to perform other online activities before getting around to watching programming. Variety points out that online access to TV content also provides “the option of using a full-sized TV screen for all sorts of activities and functions previously associated with a computer, from perusing photos to long-distance chatting with relatives to playing games or frequenting chat rooms.”
The article poses a compelling question: “So do programmers have a new threat — one where using the TV doesn’t mean actually watching their content?”
Gizmodo, a noted cynic when it comes to connected TVs, praises the interface and general functionality of the new Insignia Connected TV.
Through a partnership with TiVo, the Insignia Connected TV will be available on BestBuy.com and at Best Buy stores. The 32-inch model will be priced at $499 and the 42-inch model will cost $699.
“TiVo has evolved from its roots as the DVR that changed the way consumers interact with entertainment, allowing us to customize and deliver solutions that best meet the needs of our partners like Insignia,” said Jim Denney, general manager and VP of Product Marketing at TiVo.
Features include 1080p LCD, 120Hz and Audyssey sound processing. Entertainment options include Netflix, CinemaNow, YouTube, Pandora and Napster — plus apps from the chumby content network such as Facebook, Twitter, Photobucket, Accuweather, Reuters News and more.
Gizmodo comments: “The set’s interface is refreshingly simple, responsive, and natural…the real pull is the TiVo blood inside. No, there’s no DVR integrated — but for the first time, I looked at an ‘app TV’ that didn’t make me want to light it on fire. TiVo knows software. It shows.”
As an increasing number of portable devices such as smartphones and tablets continue to add TV controller functionality, dedicated TV remotes may soon be “as quaint as rotary-dial telephones.”
TiVo, for example, just released a new iPhone app that allows viewers to use their phone to control their DVR (with gesture controls), and share comments on Facebook and Twitter.
TiVo already has a similar app available for the iPad, while other related apps are also offered by a number of pay TV providers.
It’s a logical jump since studies indicate that many viewers have their portable devices with them while viewing TV.
The average viewer watched more than 158 hours a month of television content on a TV set in Q1 2011.
Viewing has increased across all platforms, with Internet and mobile devices seeing increases of 34.5 percent and 20 percent, respectively.
However, a subset of viewers who access video via their PCs tend to watch significantly less traditional TV (especially in the 18- to 34-year-old demographic).
Nielsen credits the surge to increased amount and diversity of content in addition to the ability to view content based on viewer’s convenience.
Another factor is the rise of the tablet, which offers a bigger and better viewing surface than smartphones.
According to Peter V. Dobrow from Comcast, families are increasingly adopting mobile devices for TV viewing. “Families use them, if the adults want to watch one thing, then the kids can watch another on the iPad and the whole family can still be in the same room,” Dobrow said. “We’re pulling together different apps and trying to make it easier to use and more consumer friendly.”
Comcast announced it is teaming with Skype to provide its broadband subscribers video calling on their TVs.
Details of the service are still being worked out. Testing is expected to begin in the next few months.
An Xfinity broadband service subscription will be required (subscribers will also have access to Skype calls through the Comcast Xfinity Mobile app).
The service will be enabled via an adapter box and a “high-quality” video camera provided by Comcast (a number of Internet-enabled TVs from Panasonic and Samsung already offer Skype but the set-up requires compatible cameras, that typically cost between $130 and $170).
According to Comcast, customers will be able to receive Skype calls or send and receive IMs while watching television.
