Aiming to improve digital advertising for the OTT market, BrightLine is partnering with Nielsen Marketing Cloud, with its 60,000 audience segments, to enable advertisers to better target their messages on connected TVs and over-the-top streaming devices. Hulu, Discovery Communications and Viacom already use BrightLine technology to add interactivity and personalization to linear ads for ordinary TVs. For example, on OTT devices, a user can click on a car ad to see related video content or access dealer information. Continue reading BrightLine, Nielsen Partnership Aims to Better Target OTT Ads

YouTube partner channels will now have access to mobile viewing metrics. Media measurement firm comScore added the metric to fill a major gap in its measurement offerings. About 70 percent of today’s YouTube video views take place on mobile devices such as smartphones and tablets, so previous measurements severely underreported the video views of many top content creators. The new data is now integrated into comScore’s Video Metrix for syndicated digital video measurement. Continue reading ComScore Measures Mobile Views in YouTube Partner Metrics

Vizio just agreed to pay $2.2 million to settle a lawsuit filed by the Federal Trade Commission and the New Jersey Attorney General. The lawsuit accused the smart TV manufacturer of using its TVs to track what its owners watched — without their knowledge or consent — and then selling that information to marketing firms. According to the FTC, Vizio began gathering such data in 2014, and even retrofitted smart TVs sold as early as 2010 via a software update, for a total of 11 million TVs. Continue reading Vizio Settles FTC, New Jersey Lawsuit Against Data Collection

Media player Plex, joining many device manufacturers, has added Alexa voice control for its first foray into home automation. Now, via the company’s Plex Skill for Alexa, the user can ask for favorite content, even music, from her Plex media library without a remote control. But Alexa for Plex isn’t as simple as it is for Spotify or Pandora, which rely on the Alexa mobile app. Instead, users have to enable Remote Access for their media server in the software’s setting, to turn requests into API calls in Plex’s cloud services. Continue reading Plex Integrates Alexa Voice Control with Popular Media Player

During his CES presentation, Sony president and CEO Kazuo Hirai revealed plans for the company’s future, including an emphasis on creating personal experiences for customers, generating sustainable growth for the Sony brand through continued innovation, and developing new products as “objects of desire.” “When you experience one of our products, interact with one of them, we want to generate an emotional response,” he explained. Hirai recognized Mike Fasulo, president/COO of Sony North America, for his “incredible efforts in this pursuit,” and announced the company’s new 4K OLED offerings, new 4K Bravias and Android TV OS. Continue reading Sony CEO Reveals Plan to Make Products ‘Objects of Desire’

Roku is introducing new hardware at CES this week, including a number of 4K TVs featuring Dolby Vision HDR (high dynamic range). The company, whose app platform is now the basis of 13 percent of smart TVs sold in the U.S., has partnered with Element Electronics on Roku TVs expected to hit shelves later this year. TCL, which uses the Roku TV program for all its smart TVs, is also introducing new Roku-based 4K HDR TVs. And Hisense unveiled its H4 series, the company’s first 4K HDR Roku TVs. Dish, Dolby, Element, Hisense, Hitachi and TCL are among the vendors showcasing Roku TVs in Las Vegas. Continue reading Roku Readies 4K HDR Platform, Announces New TVs at CES

Amazon experienced its “best ever” holiday shopping season, with its voice-controlled Echo and Echo Dot smart speakers leading sales, followed by the Fire TV Stick and $50 Amazon Fire tablet. Sales of the Alexa-enabled devices were nine times higher than sales during the previous year’s holiday season and the company had trouble keeping them in stock. Amazon Prime members reportedly purchased more than one billion items over the holiday season. The online retailer said its customers purchased enough 4K TVs to scale Mount Everest more than nine times. Among the top sellers included Samsung’s 32-inch smart LED TV and Avera’s 32-inch LED TV. Continue reading Holiday Shoppers Buy Record Number of Products on Amazon

More Americans are watching TV on-demand and over-the-top. Although some services such as Netflix and Amazon Prime are ad-free, the number of OTT ads is growing. Pivotal Research reports that smart TV viewing skyrocketed 65 percent over the last year, accounting now for 8.1 percent of TV viewing for the 18-to-49 demographic. In line with that finding, Innovid, which serves ads to TV apps and web video outlets, says the share of ads now placed on connected TVs has quadrupled in the same time frame. Continue reading As Viewing on Smart TVs Increases, Advertisers Gain Interest

StubHub has become the first ticketing service to be made available on Apple TV. Users of the fourth-gen connected-TV device can now browse, check seating options, and buy tickets to concerts and sporting events through their televisions (although, to make a purchase, explains TechCrunch, “the Apple TV app will redirect users back to your mobile phone to complete the process”). StubHub, which was acquired by eBay in 2007, currently sells tickets via mobile apps for iPad, iPhone, Apple Watch and Android devices. According to Variety, “the company has partnerships with more than 60 teams in the MLB, NBA, NHL, Major League Soccer and NCAA, as well as AEG, AXS and Spectra.” Continue reading StubHub Rolls Out First Ticketing App Available for Apple TV

Federal Communications Commission chair Tom Wheeler continues to promote his plan to “unlock” the set-top box marketplace, ending the dominance of cable and satellite TV companies. Opposing the plan are, no surprise, those same cable and satellite companies, including Comcast and AT&T’s DirecTV, which reap profits of $20 billion a year in set-top-box rentals. CBS also opposes the plan, as do other studios that believe regulation will get in the way of quickly making their content available on multiple platforms. Continue reading FCC, Market Trends Push Move to Unlock Set-Top Box Market

Roku updated its line-up of streaming media boxes, discontinuing the Roku 1, 2, 3 and 4 devices but hanging on to its $50 Roku Streaming Stick. New products for the “low-end” HD market now include the compact $30 Roku Express that has an HDMI port to connect to HDTVs and an infrared remote, and the $40 Roku Express Plus, sold exclusively at Walmart, offering a composite cable port to connect to TV sets without an HDMI port. Roku also emphasizes 4K/Ultra HD with three new players, two of which are HDR-capable. Continue reading Roku Refreshes Media Box Line-Up, Offers Ultra HD and HDR

As we approach the end of summer, premium 4K Ultra HDTVs with HDR continue to hit the market and garner attention. But as the industry starts to think about CES 2017, recent announcements suggest we may see thinner and brighter 4K Ultra LED LCD TV models next year. One factor impacting new design comes from Corning, which says that more 4K Ultra HDTVs will feature its Iris Glass with light guide plate (LGP) technology in 2017. Iris Glass allows manufacturers to build edge-lit LED LCD TVs that are less than 10 millimeters thick and require nearly no bezel border. Continue reading Expect Thinner 4K TVs Next Year Thanks to Corning Iris Glass

For the first time, viewers of the Olympic Games in Rio will be able to watch on connected TVs and via devices such as Apple TV, Google Chromecast, Roku and Amazon Fire. There’ll be a lot to watch: NBC Olympics plans on 4,500 hours of live event coverage of 34 sports to numerous digital devices. Also for the first time, NBC will stream content digitally — but only to pay TV customers, since parent company Comcast’s core mission is to keep people paying for cable TV. Continue reading NBCUniversal Marks Numerous Firsts for Upcoming Olympics

Comcast just announced that it will allow Netflix to stream videos onto its X1 platform. According to a statement, both companies say they still have “much work to do” before they will be able to rollout the new service to consumers before the end of the year. Sources say that the deal will ultimately be similar to those that Netflix has created with smaller cable services across the country. In those arrangements, the Netflix app is seen on the platform, making it easier for users to sign in and access it. Continue reading Comcast, Netflix Ink Deal to Stream Videos on X1 Set-Top Box

Shortly after Google unveiled its Daydream VR system during its I/O conference, YouTube revealed its plans for a virtual reality app, to be available on Daydream mobile VR devices. YouTube has also been encouraging its content partners to produce 360-degree content by providing VR cameras, in an effort to build up content for its VR app, which will function like YouTube on mobile or a smart TV. The app, which is being built from scratch, will be full-featured and enable access to subscriptions, favorites, search and more. Continue reading YouTube Builds Daydream VR App, Immersive Content Catalog