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Debra KaufmanJuly 11, 2016
Cereal company Post created its first virtual reality content: a 30-second pre-roll spot for Fruity Pebbles’ “Yabba Dabba Doo” campaign that will run on multiplatform apps VirtualSky and StartApp. Rather than place the viewer in an environment to explore, the Pebbles spot is a carefully guided, organized experience. It’s still quite immersive, with 360 visuals that spray the viewer with water guns among other activities that include dodgeball, painting a mural and jamming with a garage band. Continue reading Post Cereal Gets Immersive with New Fruity Pebbles VR Spot
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Debra KaufmanJune 30, 2016
At the Cannes Lions advertising festival, Google issued its first ranking of 360-degree video ads on YouTube, which have already garnered 20 million views. BMW’s VR racing experiences earned a No. 1 spot on the list, which also included McDonald’s, Oreo and Hyundai. Google has distributed 5 million Cardboard viewers for watching VR with a smartphone. The company acknowledges these are early days for virtual reality, but also believes that more access to smartphones will hasten more adoption. Continue reading Cannes Lions Advertising Fest Highlights Branded VR Content
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Debra KaufmanJune 29, 2016
By the end of the year Google plans to release its own smartphone, which will compete directly with the Apple iPhone and extend the company’s reach into hardware. Google is presently in talks with carriers about the branded phone. Its Android operating system already powers 80 percent of smartphones sold around the world in phones made by, among others, Samsung, LG and Huawei’s Google Nexus brand. With its new smartphone, Google will take charge of design and manufacturing as well as software. Continue reading Google to Offer its Own Smartphone, Secure Future Services
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Debra KaufmanJune 29, 2016
Anki, the company that introduced Anki Drive, artificial intelligence-powered racecars, will ship its second product in October: a robot dubbed Cozmo, the size of a coffee mug that costs $180. By combining artificial intelligence, computer-vision science, advanced robotics, character development and machine-learning algorithms, Cozmo is a toy that is intended to be much like a real-world Wall-E or R2-D2, says chief executive Boris Sofman. The company is also offering SDKs for Cozmo’s components. Continue reading Cozmo: Anki to Launch Robot Powered by Machine Learning
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Debra KaufmanJune 13, 2016
Chinese company Lenovo just introduced two new smartphones: Phab 2 Pro, based on Google’s Project Tango, which measures and maps surrounding objects and spaces, and Moto Z handsets that feature interchangeable, snap-on modules. The Moto Z handsets, which come out of Lenovo’s 2014 purchase of Motorola Mobility, already offer three “Moto Mods” – an extra speaker, a projector for presentations and an expanded internal battery. The company will make a reference kit available for developers to build other Moto Mods. Continue reading Lenovo Introduces Project Tango Smartphone, Modular Moto Z
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Debra KaufmanJune 9, 2016
Research firm Gartner states that global smartphone sales will dip into single digits following a continued slowdown. The company expects sales to grow 7 percent this year, reaching 1.5 billion units, down from 14.4 percent growth in 2015. In the mature markets of North America, Western Europe, Japan and parts of Asia/Pacific, smartphone penetration is now at 90 percent. That, along with consumers in these regions not replacing or upgrading phones as quickly as before, are the root causes of the slowdown. Continue reading Global Smartphone Sales Slow, India and China Still Promising
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Debra KaufmanMay 24, 2016
Google is building technologies that rely less on physical devices: Google Home and its virtual assistant; Project Jacquard, clothing with computing built into the yarn that responds to gestures and voice commands; and Project Soli, that allows gestures to control computers. Also new is Project Ara, a smartphone design that “surrounds” the user wherever she goes, which chief executive Sundar Pichai calls “ambient computing.” What’s unclear with the new paradigms, however, is how Google will generate revenue. Continue reading Google’s Virtual Products Could Upend Traditional Ad Models
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Debra KaufmanMay 17, 2016
The European Commission in Brussels is at the end of its seven-year investigation of Google and preparing to issue a record-breaking fine, expected to be about 3 billion euros ($3.4 billion). To date, the toughest fine the Commission has issued was 1.1 billion euros, levied at Intel. Inside sources say the announcement will likely come before the summer break, possibly as early as next week, and that the final amount hasn’t been decided upon, with the maximum possible at around 6.6 billion euros, or a tenth of Google’s total annual sales. Continue reading European Commission Poised to Issue Major Fine to Google
For those looking for an affordable VR alternative, RiftCat has been busy developing an app called VRidge that streams virtual reality games from a PC to a smartphone over Wi-Fi. The beta is currently available for Android, but the company is also working on an iOS version. The most recent update added support for SteamVR and Razer’s open source OSVR project. The implications could be significant, especially when considering the cost of investing in a high-end VR headset, such as the $600 Oculus Rift or $800 HTC Vive, both of which still require a powerful PC starting in the $1,500 range. Continue reading VRidge Streams VR from PC to Google Cardboard, Gear VR
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Debra KaufmanMay 4, 2016
The security research community has warned that the Internet of Things, including home security systems, is hackable. Researchers at the University of Michigan and Microsoft have published an in-depth security analysis of Samsung’s SmartThings platform that allows control of home appliances via PC or smartphone. They were able to hack the system, setting off a smoke alarm and opening a digital lock with a “backdoor” PIN. Their findings will be presented at the IEEE Symposium on Security and Privacy later this month. Continue reading Researchers Warn That Smart Home Technology is Hackable
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Debra KaufmanApril 29, 2016
In addition to the recent debut of its 4K-ready DVR, TiVo just unveiled the latest version of its Roamio, the OTA 1TB. With a 1TB hard drive, users can record up to 150 hours of HD programming and up to four shows at once, due to multiple tuners. The device can also bring in over-the-air (OTA) or broadcast programs from ABC, CBS, NBC, Fox, PBS and Univision via an HD antenna. Roamio OTA 1TB will also allow users to watch streaming services such as Netflix, Amazon Prime Video, Hulu and YouTube. Continue reading TiVo Unveils Roamio OTA with More Storage, More Features
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Debra KaufmanApril 29, 2016
If Wells Fargo is right, the traditional password will be gone in five years. To prepare, the company has been mentoring startup EyeVerify in an accelerator program since 2014. This July, Wells Fargo will debut EyeVerify’s software to corporate clients. Those executives authorized to use commercial bank accounts will be able to use their iPhone camera to take a selfie, and the Eyeprint ID software built into the bank’s mobile app will read their eyes’ veins and other markers to match with a stored template. Continue reading Wells Fargo Bets on Biometric Security to Replace Passwords
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Debra KaufmanApril 6, 2016
YouTube’s gaming video site draws hundreds of millions of gamers watching 144 billion minutes of game videos every month, half of which are on mobile devices. YouTube Gaming content creators have posted videos on more than 25,000 games. The channel’s fans are 30 percent women, 30 percent over 34 years old and 47 percent parents. Now 11 years old, YouTube continues to evolve its gaming ecosystem, with a push to do more livestreaming of games, a new “mobile capture” feature and an emphasis on 360-degree VR game videos. Continue reading YouTube Gaming Focuses on Live, Mobile Capture, 360 VR
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Rob ScottMarch 29, 2016
The Justice Department revealed it has learned a way to unlock Syed Rizwan Farook’s iPhone without help from Apple. Farook was a gunman in the San Bernardino shooting that killed 14 people. The announcement stalls the legal standoff between the federal government and Apple; the Justice Department will withdraw its efforts to enlist the tech company’s help in the investigation. While the news suspends the privacy vs. security debate, at least temporarily, law enforcement’s ability to open the device without Apple’s assistance raises new concerns. Continue reading Government Says iPhone Unlocked, Apple No Longer Needed
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Debra KaufmanMarch 28, 2016
Hulu debuted an app for Samsung’s Gear VR now available in the Gear VR Oculus Store, the first of several VR apps for different platforms that the company plans to unveil. The app allows users to watch Hulu’s 2D TV/film content library in a 360-degree immersive environment, choosing from several settings (a living room, a big screen movie theater, a beach). Among original content is Hulu’s first VR film, “The Big One,” produced in partnership with Lionsgate and featuring Freddie Wong and his RocketJump brand. Continue reading Hulu Unveils its First VR App, Content for Samsung Gear VR