According to figures released yesterday by the International Telecommunications Union, mobile broadband accessed by tablets and smartphones is the fastest growing segment of the global information and communication technologies market. ITU’s “Measuring the Information Society” report found declining prices for mobile and fixed broadband services in addition to “unprecedented adoption of 3G,” with the number of worldwide mobile broadband subscriptions approaching two billion. Continue reading Mobile Broadband Subs Approaching Two Billion Worldwide

Nielsen is now measuring the “unique audience” for Twitter posts related to television, providing advertising and television executives with a more complete view of social TV. The company introduced Nielsen Twitter TV Ratings yesterday, a previously announced service that intends to measure the reach of Twitter conversations related to television shows. Nielsen expects that networks will eventually promote Twitter TV Ratings the same way they promote traditional broadcast ratings. Continue reading Social TV: Nielsen Measuring Unique Conversations on Twitter

Magine’s cloud-based TV service currently allows users to scan TV schedules, surf channels, rewind programs and access archived content via their tablets, smartphones or computers. Starting early next year, European users will be able to do the same with their smart TVs when sets from LG, Panasonic and Philips’ venture with TPV Technology will come preloaded with the Swedish company’s cloud TV software. Magine is demonstrating the system this week at MIPCOM in Cannes, France (October 7-10). Continue reading Leading Smart TVs to Include Magine Cloud Service in Europe

Smartphones can collect massive amounts of personal information, such as where users go, what they buy, and when they go to sleep. But current Web browser tracking software has become less effective for ads and cannot follow users across their devices. Based on the shift toward mobile, tech and advertising companies are looking into new ways to track consumers on their tablets and phones, while targeting them with specialized ads across all devices. Continue reading Startups Create Advanced Tracking of Users Across Devices

CBS viewers now have the option for watching new shows on their smartphones and tablets. The network announced that it will make all new episodes of its fall primetime line-up available via its mobile app just eight days after the programs air on TV. In response to app users who expressed concerns regarding limited content, CBS will be offering new and returning primetime titles, in addition to some classic shows. The app will also be available for Android and Windows 8. Continue reading CBS Mobile App Now Offers New Shows Eight Days After Airing

Facebook announced that it will begin using popular photo- and video-sharing service Instagram, which it acquired last year for about $1 billion, as a new vehicle for delivering advertisements. The move marks the first attempt by Instagram to leverage its growing popularity for revenue (it has yet to generate income for social giant Facebook). The announcement came shortly before competitor Twitter released financial details regarding its planned IPO. Continue reading Facebook to Start Using Instagram as New Advertising Vehicle

Amazon plans to release a video streaming device in time for the holiday shopping season. The set-top box, which will reportedly look similar to a Roku player, will feature a platform that runs apps and content from a variety of sources. Amazon has approached multiple app developers and cable TV providers with the hopes of attaining partnerships. The device will be a vehicle for Amazon’s expanding video streaming service that puts the company in competition with Netflix. Continue reading Amazon Plans to Release New Set-Top Box for Holiday Season

Spin is a new mobile video chat service that allows up to 10 parties per session. The app was created by a San Francisco company called Net Power & Light, known primarily for generating educational apps. Spin allows individuals to share photos and videos, and participants can simply swipe in and out of chats, known as “gatherings.” The app has been released for iPhone, iPad and iPod touch, with an Android version coming soon. Continue reading Chat Service Allows 10 People to Share Videos at Same Time

Facebook announced a new ad service this week that addresses the problem of neglected mobile apps. The service enables companies and developers to distribute targeted ads that remind consumers to open apps on smartphones that have been downloaded, but are rarely used. Facebook hopes to generate new revenue by targeting mobile app neglect. The company has already built a business to help companies get their apps discovered and downloaded; its app discovery ads have 145 million downloads. Continue reading Facebook Targets Neglected Mobile Apps with New Ad Service

When Google’s $35 Chromecast streaming media player launched in July, it only supported Netflix, YouTube, Google Play Movies and Google Play Music. Google added support for Hulu Plus yesterday, the first new partner since Chromecast made its debut. Other apps are reportedly going to be supported as well, although formal announcements have not yet been made. Pandora and HBO Go are two services rumored to be integrated in the future. Continue reading Google Chromecast Streaming Media Fob Adds Hulu Plus App

Pinterest users typically use the service for ideas, suggesting that they may be receptive to advertising and branding. In contrast, Google and Amazon users may already have chosen what they wish to purchase and use the sites for price comparisons. The number of Pinterest users continues to rise, and the service is positioned to become a money-making ad platform, gaining more attention from venture capitalists and retail companies. Continue reading Pinterest Service Positioned to Become Advertising Platform

Sunday’s series finale of AMC’s “Breaking Bad” led to unprecedented social media activity, especially on Twitter and Facebook. While AMC was running a marathon of the Emmy-winning drama leading up to the finale, Twitter experienced more than 100,000 tweets a day, sparked in part by interaction with cast and crew. Additionally, Facebook says that more than 3 million users generated about 5.5 million interactions on its social network during the finale. The activity comes as both social platforms are pursuing television dollars. Continue reading “Breaking Bad” Fans Flock to Social Media for Series Finale

Major League Baseball is launching a new initiative involving customized features for its At the Ballpark app that will make attending games a more interactive experience for sports fans. The app will use Apple’s iBeacon indoor mapping, a new feature of the company’s recently released iOS 7, for a customized stadium experience. Apple’s mapping tool addresses the limitations of using GPS indoors. MLB and Apple have been working on the project since February. Continue reading Apple and MLB Team Up for Interactive Ballpark Experience

If things weren’t already looking bleak enough for BlackBerry, the company released its latest earnings report on Friday. Second quarter results for the three months ending August 31 show revenue of $1.6 billion, down 49 percent from the previous quarter and 45 percent from the same quarter last year. The company also reported an adjusted loss of $248 million. And on the heels of a near $1 billion inventory markdown, BlackBerry announced it will start directly selling unlocked smartphones. Continue reading BlackBerry Selling Phones Directly After Bleak Earnings Report

Since Larry Page became CEO of Google, the company has been more focused on the elements of design and cohesiveness. Google has been pursuing aesthetic appeal in a way that may allow it to rival Apple, and although the process is gradual, Google products are beginning to show that the company has raised its standards. The change is obvious when examining Google’s mobile apps, its Chromebook Pixel laptop and Google Glass. Continue reading Google Products Reflect a Renewed Spirit of Superior Design