Facebook reportedly plans to unveil a new advertising platform next week that is designed to improve how marketers target and measure their online ads. Atlas, a re-tooled version of the Atlas Advertiser Suite that the social network purchased from Microsoft last year, intends to challenge Google’s dominance in the online ad space. The new platform is expected to help marketers understand the engagement that results from ads on Facebook’s services and third-party websites and apps. Continue reading Facebook Takes Aim at Google with New Advertising Platform

Intel has been developing technology that brings 3D scanners to tablets, and plans to include the feature in consumer models by 2015. Next, the company expects to place the same technology in smartphones, in addition to incorporating 3D scanning cameras onto drones. The idea is, after scanning, Intel’s RealSense will produce a 3D model that the user can then manipulate with software or send to a 3D printer. At New York’s MakerCon, the company demonstrated the technology. Continue reading Intel Plans to Bring 3D Scanning to Tablets and Smartphones

The company behind Uber’s driver calls and Airbnb’s text messages is now offering multimedia messages for businesses that want to reach their customers with photos and videos. Twilio’s API enables businesses to run call centers and send voice and text messages through Amazon Web Services for mere pennies. The new multimedia offering will work via MMS, or multimedia messaging service, through contracts with phone carriers in the U.S. and Canada. Continue reading Twilio Aims to Help Businesses Send Photo, Video Messages

In what could prove to be a bold move, Amazon and Apple are planning to allow customers to share media purchased from their digital storefronts with family members. Similar language is being used by both companies to describe the programs, and both are launching around the same time. Apple’s “Family Sharing” program will be available via its new iOS 8 software, while Amazon’s “Family Library” is scheduled to join hardware and software updates slated for the end of October. Continue reading Apple and Amazon Planning Programs for Sharing Digital Media

Some analysts are suggesting that we avoid underestimating smartwatches, which could eventually become indispensable as a wide array of useful apps come to market. Major players such as Samsung, Google and Apple will release wearables that can be used for health and fitness tracking, interacting with our phones and vehicles, and much more. The platform is expected to usher in a new frontier of accessories and apps, and the ability to develop them in a more sophisticated manner. Continue reading Will Accessories and Apps Make Smartwatches Indispensable?

Microsoft has agreed to purchase Mojang, the Swedish company responsible for developing the world-building computer game “Minecraft.” The $2.5 billion cash deal, expected to be completed later this year, will bring the immensely popular title — and the Stockholm-based Mojang team — to Microsoft Studios, which publishes blockbuster game series such as “Fable” and “Halo.” “Minecraft” is currently the most popular online game on Xbox, and the top paid app for iOS and Android in the U.S. Continue reading Microsoft to Pay $2.5 Billion for Mojang, Maker of ‘Minecraft’

While 73 percent of millennials still watch television content on a traditional TV set, many are turning to alternative platforms for guidance regarding what to watch. A recent Omnibus survey learned that 74 percent also watch content online via computer, smartphone or tablet, and 76 percent say they discover new shows from friends, family and social media. Service providers such as RelayTV are responding by offering platforms that effectively blend social networking with traditional television. Continue reading RelayTV Targets Millennials with Integrated Social TV Platform

The global trend in smartphones is larger screens, and it looks like consumers are already responding to the larger sizes of the new iPhones. Apple announced yesterday that early orders for the iPhone 6 (4.7 inches diagonally) and iPhone 6 Plus (5.5 inches) have exceeded four million in the first 24 hours of availability via online ordering. That figure is about double the number of early orders the company received online for the 4-inch iPhone 5 two years ago. The new iPhones will hit store shelves this Friday. Continue reading Bigger is Better for New iPhones: Online Orders Top 4 Million

By the middle of next year, Verizon customers could be watching over-the-top live channels and on-demand movies through a digital video service. Chief Executive Officer Lowell McAdam told investors at a conference last week that his company was close to reaching deals with major content providers such as ABC, CBS, Fox, NBC, DreamWorks, and AwesomenessTV. Verizon may even use multicasting technology to broadcast live content to smartphones via a single stream of airwaves. Continue reading Verizon Considers Launching a Digital Video Service in 2015

E-commerce company eBay will launch a mobile ad network by the end of the year, allowing advertisers to target the 4.6 million daily users who spend an average of 150 minutes on the eBay app per month. Because eBay account holders have a single login assigned across their various mobile devices, the ad network collects data about user activity, including shopping habits. Triad Retail Media has partnered with eBay to place the ads across a variety of smartphone and tablet platforms. Continue reading New eBay Advertising Network to Capitalize on Mobile Users

According to eMarketer, Google’s YouTube is projected to take in about $1.13 billion in video-advertising revenue this year, up 39 percent from $810 million in 2013. However, the digital video advertising segment in the U.S. is expanding (YouTube’s 18.9 percent share is down from 21.2 percent last year), and YouTube is not expected to increase its market share significantly over the next three years. YouTube is also somewhat limited in its ad potential due to the amount of user-generated and short content. Continue reading Growth in Digital Video Ad Market, YouTube Maintains Lead

Samsung’s updated Galaxy Note 4 can serve as a screen in a new virtual reality headset accessory. The phone has a higher resolution 5.7-inch display and camera, and can snap into the Gear VR headset to provide users with an immersive video game or concert experience. Samsung has partnered with Facebook’s Oculus VR to develop a new headset, the Gear VR Innovator Edition. This wireless headset contains speakers and electronics to display the Note 4’s screen in a 360-degree experience. Continue reading Samsung Unveils New Galaxy Note 4 Phone and VR Headset

Amazon announced yesterday that it plans to make Prime Instant Video available to all Android phones in the U.S., U.K. and Germany. An update to the Amazon app for Android will enable users to stream movies and TV shows available through Prime Instant Video. However, users will first need to install or update the Amazon app, and then use in-app tools to install the Amazon Instant Video player app. Users will also need to enable a phone setting that allows installing of apps from outside the Google Play store. Continue reading Amazon Update Brings Prime Instant Video to Android Phones

Millennials have more smartphones than any other age group in the U.S., currently at 85 percent. Statistics show that nearly 43 percent of these users opt for iPhones while 52 percent prefer Android devices. The choice to use Android is based on cost rather than software or hardware. Millennials spend 37 hours per month on their phones, most commonly engaged with social networking, entertainment and messaging. Users 25 to 44 use the most apps, an important statistic for developers. Continue reading Millennials Represent the Largest Number of Smartphone Users

The Federal Trade Commission announced yesterday that Google will refund consumers at least $19 million for unauthorized charges that resulted from their children making in-app purchases on Android mobile devices. The FTC alleged that Google was guilty of unfair commercial practices since 2011 by making it relatively simple for children to make purchases from the Google Play store without permission. As part of the settlement, Google will also be required to modify its billing practices. Continue reading Google Settles with FTC, Will Refund $19 Million to Customers