Adobe has added intelligent contract capabilities to the Acrobat AI Assistant, which can now help interpret agreements for businesses and consumers. Adobe’s smart contract reader can help people understand those lengthy click-to-agree terms of service treatises that precede vendor websites and service agreements. “Customers open billions of contracts in Adobe Acrobat each month and AI can be a game changer in helping simplify their experience,” Adobe Document Cloud SVP Abhigyan Modi said in an announcement. For business users, Acrobat AI Assistant can identify key dates, prepare or review new agreements, and highlight changes. Continue reading Adobe Acrobat AI Assistant Can Now Read, Analyze Contracts

AI is apparently whetting appetites for more than creative exploration. Yum Brands, which owns Taco Bell, KFC and Pizza Hut, says its new AI-driven marketing campaigns are driving more customers into stores, increasing purchases and reducing churn. Trials with “personalized marketing campaigns” that leverage artificial intelligence to produce are leading to strong results, according to the company. Meanwhile, Coca-Cola has revamped its circa 1995 “Holidays Are Coming” TV ad with the help of artificial intelligence and production studio Secret Level, though the critical and customer reaction to that has reportedly been mixed. Continue reading Small to Super-Sized Businesses Are Getting a Boost from AI

Ad tech platform Vibe has raised $22.5 million in a Series A funding round led by venture firm Singular. Vibe plans to use the funds to “continue building a more efficient streaming TV advertising ecosystem and become the No. 1 connected TV ad resource for small and midsize businesses,” or SMBs. Vibe, which calls itself the “Google Ads of streaming,” says its technology “radically democratizes access to streaming TV advertising for SMBs with an easy-to-use ad platform mimicking the power and ease-of-use of Google or Meta, but for CTV and OTT.” Continue reading Ad Firm Vibe Looks to Serve as the ‘Google Ads of Streaming’