Google is getting closer to creating a headset ideal for augmented reality, according to knowledgeable sources. The company established a team to develop a VR headset that doesn’t require a computer or smartphone, and now is reportedly integrating eye tracking and sensors/algorithms that will map out the real-world space in front of a user. In related news, Google bought eye-tracking company Eyefluence. The headset under development is separate from the company’s recently debuted Daydream VR platform. Continue reading Google Develops Standalone Headset for Augmented Reality

The bulk of advertisers’ dollars still end up on television, but digital advertising is playing catch-up. Most recently, Facebook revealed quarterly revenue numbers that jumped 39 percent, nearly three-fourths of which comes from advertising on mobile devices. Users are spending an increasing amount of time on Facebook and Facebook-owned properties such as Instagram and Messenger. That coincides with advertisers’ interest in digital advertising’s ability to more narrowly target specific demographics. Continue reading Facebook, Google Capture Major Share of Advertising Dollars