SMPTE’s 2023 Media Technology Summit is coming to Hollywood, October 16-19 at the Ray Dolby Ballroom in the Ovation Hollywood entertainment complex at Hollywood & Highland. According to SMPTE’s event site, “the greatest minds in the film technology industry will gather together to provide solutions to industry issues, give presentations on new technologies, and reconnect with their peers.” The Media Technology Summit is the only industry event featuring peer-reviewed technical content. In addition to the presentation of technical papers, the event will feature a keynote from Digital Domain CTO Hanno Basse and a series of compelling panel discussions. Continue reading SMPTE Media Technology Summit Scheduled for Next Week

Entertainment and communications leaders explored the impact of artificial intelligence and anticipated the larger changes ahead at the inaugural Synthetic Media Summit, presented by the Entertainment Technology Center at USC in partnership with NAB Amplify, SMPTE and sponsor Wizeline, in conjunction with the USC School of Cinematic Arts and USC Annenberg School for Communication and Journalism. Speakers addressed how new technology will make VFX cheaper and faster for studios, while for indies it will open new frontiers. Teaming AI with tools such as Unreal Engine is expected to level the playing field and launch a new era of virtual production. Continue reading Thought Leaders Analyze AI at ETC Synthetic Media Summit

Artificial intelligence promises to change the way media content is produced, distributed and consumed. It even alters the nature of media itself. None of us, inside or outside of the media industry, is fully ready for what AI is about to bring about. So, to chart the course of this AI-driven future, the Entertainment Technology Center at the University of Southern California is organizing its inaugural Synthetic Media Summit on June 8 on the USC campus. This high-level event will gather the world’s top AI experts and media executives to discuss the state, media use cases, and ethics of synthetic media for the news and entertainment industries. Continue reading Register Now: Two Weeks Until ETC Synthetic Media Summit

Artificial intelligence promises to change the way media content is produced, distributed and consumed. It even alters the nature of media itself. None of us, inside or outside of the media industry, is fully ready for what AI is about to bring about. So, to chart the course of this AI-driven future, the Entertainment Technology Center at the University of Southern California is organizing its inaugural Synthetic Media Summit on June 8 on the USC campus. This high-level event will gather the world’s top AI experts and media executives to discuss the state, media use cases, and ethics of synthetic media for the news and entertainment industries. Continue reading ETC’s Synthetic Media Summit Scheduled for June 8 at USC

The Entertainment Technology Center@USC will host its 7th vETC virtual conference at NAB Show 2023, April 16-18 in Las Vegas. Highlighting significant presentations of emerging technologies and their impact on the M&E industry, at the HP booth (N2826) with key partner FUSE Technical Group, vETC speakers will present concepts, workflows, business models, case studies and more. This year’s vETC looks to keep pace with the quickly emerging trends in virtual production. The presentations will be recorded and posted on our YouTube channel. The 3-day program with a full list of speakers is available on the ETC site. Continue reading vETC at NAB 2023: Democratizing Onset Virtual Productions

The Entertainment Technology Center@USC will host its 6th vETC virtual conference at SIGGRAPH 2022 in Vancouver, British Columbia, August 9-11. During this year’s vETC at the Amazon Web Services booth (1039), speakers will present concepts, workflows, business models and case studies as they apply to virtual production. Many of the companies that worked on ETC’s latest R&D film project, “Fathead” will discuss their discoveries in sessions that will be recorded and posted on ETC’s YouTube channel. The 3-day program with list of speakers and gear to be demonstrated is available on the ETC site. Continue reading vETC to Discuss Virtual Production During SIGGRAPH

With the federal government still in the early phase of regulating artificial intelligence, cities and states are stepping in as they begin to actively deploy AI. While managing traffic patterns is straightforward, when it comes to policing and hiring practices, precautions must be taken to guard against algorithmic bias inherited from training data. The challenges are formidable. As with human reasoning, it is often difficult to trace the logic behind a machine’s decisions, making it challenging to identify a fix. Municipalities are evaluating different solutions, the goal being to prevent programmatic marginalization. Continue reading AI Laws Becoming Decentralized with Cities First to Regulate

As the Renaissance was a reaction to the Dark Ages that preceded it, so too the entertainment industrial complex finds itself on the brink of a fruitful new era of technological and creative achievement triggered by COVID-19. The need for remote production has encouraged a cross pollination of new tools and techniques that will likely lead to significant change in the next era of media production. Roaring back to an in-person event in Rancho Mirage last week after hosting a virtual summit in 2021, the HPA Tech Retreat 2022 showcased the groundbreaking exchange between content-makers and tech providers. Continue reading HPA Tech Retreat: Bridge Between Creatives and Tech Firms

At Baylor University’s Research and Innovation Collaborative (BRIC), Baylor film and digital media professors Corey Carbonara and Michael Korpi and senior research scientist Gary Mandle introduced 6P Color, the fruits of three years of research into exploring the creation of a wider color gamut image. The daylong virtual and in-person event was also the flagship launch of SMPTE+, the organization’s new channel for content and networking, introduced by SMPTE president Hans Hoffman and executive director Barbara Lange. “Expanding the Color Universe: The Next Frontier in Imaging” was the inaugural event in the new SMPTE+ Series. Continue reading Baylor Launches 6P Color Imaging System at SMPTE+ Event

TMS Consulting president Jim DeFilippis, who co-chaired the 6P Color program with Baylor University senior research scientist Gary Mandle as part of the SMPTE+ Series, moderated a discussion about the limits of the RGB color system. XStream member Gary Feather focused on display technology, noting that manufacturers have solved brightness and resolution issues for displays, but not color gamut. “It’s complex,” he said. “But color gamut has headroom to expand” to offer a better toolset for storytelling. “Let’s take that step to move beyond the [RGB] triangle,” he urged. Continue reading Experts on the Limits of RGB and Benefits of Multi-Primaries

SMPTE Hollywood will offer a glimpse into moviemaking in a post-COVID world this evening when it hosts the producing team behind the live-action, sci-fi short “Ripple Effect.” The virtual meeting is scheduled for April 22nd at 6:00 PM PDT on Zoom. Producers Erik Weaver, Greg Ciaccio and Kathryn Brillhart will discuss virtual production, remote workflow and on-set safety for post-COVID production. “Ripple Effect” is ETC@USC’s latest R&D short film; its goal was to test virtual and remote production techniques and tools in this era of social distancing. Registration for tonight’s event is available online. SMPTE Hollywood meetings are free and open to all, even non-members. Continue reading SMPTE: ETC Producing Team Will Discuss Virtual Production

Yves Bergquist, director of ETC@USC’s AI & Neuroscience in Media Project, described how ETC’s task force is working in concert with SMPTE to develop standards for AI and machine learning (ML) in the media and entertainment industry. During the HPA Tech Retreat, Bergquist noted how the two organizations successfully collaborated to develop standards in digital cinema, interoperable media, and cloud production. “We thought it was an opportunity to step up and help the media community better understand the scope of the AI technology,” he said. Continue reading HPA Tech Retreat: ETC, SMPTE Collaborate on AI Standards

We need your input! SMPTE and the Entertainment Technology Center have joined forces to investigate potential areas of standardization around Artificial Intelligence in media. We are currently surveying the industry in order to gain a better understanding of where there are the greatest needs for new standards. You can help by filling out our online survey. Feel free to answer as many or as few questions as you would like, and we invite you to forward the survey to anyone either inside or outside your organization who might be able to provide input. Continue reading Join the ETC-SMPTE Survey: Artificial Intelligence in Media

The Academy Software Foundation (ASWF) debuted OpenColorIO version 2 (OCIO v2) for developers to integrate into their applications. OCIO is an industry standard for consistent color management across VFX and animation pipelines that has been used on hundreds of feature film productions. One major enhancement is native implementation of ACES, replacing the requirement for finite LUT files with precise algorithms. In addition, new foundation members include Unity Technologies, Conductor Technologies and SMPTE. Continue reading Academy Software Foundation Unveils Updated OpenColorIO

The COVID-19 pandemic has led to significant operational changes as businesses adjust to new, often experimental or untested processes. ETC has taken this unprecedented time to interview executives from our member companies who generously agreed to share their experiences, information and ideas about how they are adapting to the crisis. The following is the first in a limited series to be published Tuesdays and Thursdays over the coming weeks. We begin with a conversation with Darcy Antonellis, division president of Amdocs Media and CEO of Vubiquity, an Amdocs Company. Vubiquity delivers premium content to viewers on any screen, device or platform. Continue reading Executive Spotlight: Interview with Vubiquity’s Darcy Antonellis