Snap Inc. is leveraging its relationship with Google Cloud to use Gemini for powering generative AI experiences within Snapchat’s My AI chatbot. The multimodal capabilities of Gemini on Vertex AI will greatly increase the My AI chatbot’s ability to understand and operate across different types of information such as text, audio, image, video and code. Snapchatters can use My AI to take advantage of Google Lens-like features, including asking the chatbot “to translate a photo of a street sign while traveling abroad, or take a video of different snack offerings to ask which one is the healthiest option.” Continue reading Snapchat: My AI Goes Multimodal with Google Cloud, Gemini

A newly redesigned Snapchat experience is built around a three-tab user interface called Simple Snapchat. As part of that effort, the social platform is launching more generative video features, including text-to-video as part of the app’s Lens Studio AR authoring tool. Easy Lens allows the quick generation of Lenses by typing text prompts, making it possible to do things like experiment with Halloween costumes or explore looks for back to school. Launching in beta for select creators, Snap says the new features are designed for all ability levels. The company is also updating its GenAI Suite and adding an Animation Library of “hundreds of high-quality movements.” Continue reading Snapchat Is Getting a Redesign and Generative Text-to-Video

Snapchat is rolling out a new feature for its premium Snapchat+ platform that enables users who send Snaps to My AI let the artificial intelligence know what they’re up to “receive a unique generative Snap back that keeps the conversation going” via My AI Snaps. The feature was previewed at the Snap Partner Summit in April as part of a larger push on AI updates, including the ability to invite the My AI chatbot to participate in group chats with friends and the ability to get AI Lens suggestions and place recommendations. In addition, the My AI chatbot — made free to all users this year — was updated to reply to users’ Snaps with a text-based response. Continue reading Snapchat+ Introduces ‘My AI Snaps’ for Chatbot Snap Backs

Snap announced a multi-year partnership with Live Nation that centers on its augmented reality initiative. Fans attending select Live Nation concerts will be able to access custom AR experiences created on the Snap AR developer platform “with help from Snap’s creative studio Arcadia.” At the Snap Partner Summit the company also unveiled new tools for AR shopping and a Director Mode for creators. A Lens Cloud feature lets clients store AR content on Snap servers for dynamic multi-user distribution. Also unveiled, the new Pixy “flying camera” that makes selfies a breeze. Continue reading Snap Reveals Director Mode, Drone Camera, Live Nation Deal

Snap has grown daily users to 332 million, an 18 percent increase in Q1 according to an earnings report. The January through March period reflects a 38 percent year-over-year revenue increase, but also documents a net loss of $360 million. The deficit — attributed to digital advertising circumstances including Apple’s new privacy policies, the war in Ukraine and the effects of inflation — comes on the heels of Snap’s first-ever quarterly profit in Q4 2021. The Q1 results reflect “underlying momentum” against “a challenging operating environment,” said Snap CEO Evan Spiegel. Continue reading Snap Adds Users, Boosts Revenue, Posts $360 Million Loss