Snap has marked the six-month anniversary of its fifth generation Spectacles by showcasing new geo-location features that developers can start using now, and previewing what an all-day AR experience might be like, though that capability is not here yet. The latest Spectacles — introduced September 2024 and described as “still very much a developer kit” — have only 45 minutes of standalone battery power. But Snap has made immediately available for developers a swathe of geo-location data for better outdoor AR experiences, showcasing the integrations with gear from Utopia Labs. Continue reading Snap Updates Geo Data for Spectacles, Previews All-Day AR

Snapchat has introduced AI Video Lenses for those paying $16 per month for its Platinum tier. Powered by Snap’s custom-built generative video model, the initial three releases are a fox that perches on your shoulder, rambunctious racoons and a large bouquet of flowers with a zoom out effect. After selecting an AI Video Lens and applying it to a Snap, the AI video generates in the background, auto-saving save to Memories while users are free to continue messaging and Snapping on the app. The resulting video can be shared with friends or to Stories and Spotlight. Continue reading Snap Launches Generative AI Video Lenses for Platinum Subs

Snap has created a lightweight AI text-to-image model that will run on-device, expected to power some Snapchat mobile features in the months ahead. Using an iPhone 16 Pro Max, the model can produce high-resolution images in approximately 1.4 seconds, running on the phone, which reduces computational costs. Snap says the research model “is the continuation of our long-term investment in cutting edge AI and ML technologies that enable some of today’s most advanced interactive developer and consumer experiences.” Among the Snapchat AI features the new model will enhance are AI Snaps and AI Bitmoji Backgrounds. Continue reading Snap Develops a Lightweight Text-to-Video AI Model In-House

Netflix has finally added a much-requested Season Download button for iOS that allows subscribers who use iPhones and iPads to download a complete season of episodes with one tap. Whether getting ready for a long flight or just looking to spend an evening binge-watching “Squid Games” or “Bridgerton” on a mobile device, the update provides a convenience. “On a show’s display page, look for the button right next to the Share option. Tap it, and the entire season will start downloading automatically — no more downloading episodes one at a time,” Netflix tells Apple fans. Continue reading Netflix Adds One-Click Full-Season Downloads for iOS Users

Santa Monica-based Snapchat announced a new Monetization Program for content creators this week that will feature expanded revenue opportunities and evolving rewards. Beginning February 1, creators that have at least 50,000 followers and post at least 25 times each month to Saved Stories or Spotlight videos will have the option to place ads in videos that are longer than one minute. Eligible creators would also need to meet one of the following criteria in the most recent month: 10 million Snap views, one million Spotlight views, or 12,000 hours of total view time. According to Snap, Spotlight video viewership is up 25 percent year-over-year. Continue reading Snapchat to Empower Creators with Video Monetization Plan

In a move that may appeal to music fans as well as marketing professionals, ByteDance-owned video platform TikTok just announced the availability of a new promotional feature called “Share to TikTok” that enables users to share music, podcasts and audiobooks from Apple Music and Spotify to TikTok, directly from the share menus of the streaming services. Content shared to TikTok will feature links directing users to the original sources to foster discovery and engagement on the partnering services. The new feature follows the launch of “Add to Music App,” a tool for users to save songs they discover on the TikTok app to their streaming service of choice. Continue reading TikTok Introduces New Feature to Share and Promote Music

Reddit is expanding its keyword targeting advertising program, introducing it in more places and adding AI-powered recommendations to help ads appear in the most relevant environments across the platform. Keyword targeting is now available for feed ads in addition to conversations, which were previously the only placement available. Reddit is also launching an AI feature called dynamic audience expansion that works with keyword targeting to place ads before a wider range of viewers based on the objectives of the campaign. Since going public on the NYSE in March, Reddit has been under pressure to increase ad revenue. Continue reading Reddit Drives Precision in Conversation Keyword Ads Using AI

Snapchat is now placing advertising on its main Chat tab, with Disney signing aboard as the lead partner with “Sponsored Snaps from Disney.” Taco Bell and McDonald’s are underwriting “Promoted Places.” Previously, Snapchat had kept the Chat tab ad-free. Users will now begin seeing “Sponsored Snaps” proffered by brands beside messages from their friends. “These new placements are a natural extension of the way people already engage with businesses on Snapchat and help advertisers expand their reach with the Snapchat community across two of the most widely and frequently used parts of our service,” explains Snap. Continue reading Snapchat Adds Advertising to Chat Tab with Disney a Sponsor

Snap Inc. is leveraging its relationship with Google Cloud to use Gemini for powering generative AI experiences within Snapchat’s My AI chatbot. The multimodal capabilities of Gemini on Vertex AI will greatly increase the My AI chatbot’s ability to understand and operate across different types of information such as text, audio, image, video and code. Snapchatters can use My AI to take advantage of Google Lens-like features, including asking the chatbot “to translate a photo of a street sign while traveling abroad, or take a video of different snack offerings to ask which one is the healthiest option.” Continue reading Snapchat: My AI Goes Multimodal with Google Cloud, Gemini

A newly redesigned Snapchat experience is built around a three-tab user interface called Simple Snapchat. As part of that effort, the social platform is launching more generative video features, including text-to-video as part of the app’s Lens Studio AR authoring tool. Easy Lens allows the quick generation of Lenses by typing text prompts, making it possible to do things like experiment with Halloween costumes or explore looks for back to school. Launching in beta for select creators, Snap says the new features are designed for all ability levels. The company is also updating its GenAI Suite and adding an Animation Library of “hundreds of high-quality movements.” Continue reading Snapchat Is Getting a Redesign and Generative Text-to-Video

Nine months after lawmakers grilled social networks for exposing children to harm, Meta Platforms has announced that Instagram’s teen accounts will be set to “private” by default. Instagram Teen Accounts have built-in protections, limiting who can contact the underage account holders as well as the content they see. “We’ll automatically place teens into Teen Accounts, and teens under 16 will need a parent’s permission to change any of these settings to be less strict,” Meta revealed in a blog post. To avoid leaving teens feeling their wings were clipped, Meta says there will also be new features designed expressly for them. Continue reading Instagram Sets Its New ‘Teen Accounts’ to Private by Default

In an effort to create a safer environment for teens, social platform Snapchat is providing educators with resources to familiarize them with the app and help them understand how students use it. The company has launched a website called “An Educator’s Guide to Snapchat.” The announcement, timed to the start of the new school year, comes as lawmakers have been pressuring social networks to do more to protect children, with Florida and Indiana going so far as to enact school cell phone bans. Legislators in California and New York have been exploring similar prohibitions. Continue reading Snapchat Puts Focus on Teen Safety Resources for Teachers

Federal regulators have taken the unprecedented step of banning the NGL messaging platform from providing service to users under 18. The action is part of a legal settlement between NGL Labs, the Federal Trade Commission and the Los Angeles District Attorney’s Office. NGL, whose niche is “anonymous” communication and features the tagline “Ask me anything,” has also agreed to pay $5 million in fines. An FTC investigation found that in addition to fraudulent business claims about divulging the identities of message senders for a fee, NGL also falsely claimed it used artificial intelligence to filter out cyberbullying and harmful messages. Continue reading Popular Messaging App Banned from Servicing Young Users

Snap Inc. teased a new on-device AI model capable of real-time filter creation in-app using Snapchat. At last week’s Augmented World Expo in Long Beach, California, Snap co-founder and CTO Bobby Murphy explained that the model, which runs on smartphones, can re-render frames on the fly guided by text prompts. Snap’s unnamed prototype model “can instantly bring your imagination to life in AR,” Snap says, explaining “this early prototype makes it possible to type in an idea for a transformation and generate vivid AR experiences in real time.” Continue reading Snapchat Previews Instant AR Filters, GenAI Developer Tools

In a move aimed at launching more accessible Android apps, Google has open-sourced code for Project Gameface, a hands-free game control feature released last year that allows users to move a computer with facial and head gestures. Developers will now have more Gameface resources with which to build Android applications for physically challenged users, “to make every Android device more accessible.” Project Gameface evolved as a collaboration with quadriplegic video game streamer Lance Carr, who has muscular dystrophy. The technology uses a smartphone’s front camera to track movement. Continue reading Google Adds Open-Source Gameface for Android Developers