This year Snap Inc. will go on a roadshow to market its expected IPO, and founder Evan Spiegel is expected to play an out-sized role, with the company’s IPO bankers and executives depicting him as a Steve Jobs-like visionary for millennial products. The goal is to portray Snap as a company that will become a media/content behemoth that can meet and exceed its hoped-for $20 billion to $25 billion IPO valuation, in a class with Apple and Facebook, rather than Twitter, which has deflated since its 2013 IPO. Continue reading Snap Preps for IPO Roadshow, Touting Spiegel as a Visionary

Disney-ABC Television Group has signed an agreement with Snapchat to produce several original shows for the social media platform. The first production will be “Watch Party: The Bachelor,” an aftershow for ABC’s “The Bachelor” that will debut Jan. 3, the day after the premiere of that reality dating show’s 21st season. The original episodes will run three to five minutes each and be available for 24 hours on Snapchat, appearing in the Discover section. The season finale will be produced as a Snapchat Live Story. Continue reading Disney-ABC to Produce Short Form Video Series for Snapchat

With tighter integration between Twitter and Periscope, updated iOS and Android Twitter apps now feature a “LIVE” button on the screen that activates the camera and starts live video. Since Twitter acquired Periscope early last year, it enabled Periscope broadcasts within the Twitter stream, introduced a way to alert a Twitter user when someone you followed began live streaming, and debuted high-end tools for streaming to Twitter from professional cameras and VR headsets. The company is also introducing a pared down version of its previously shuttered Vine. Continue reading Twitter Debuts Live Video From Mobile Apps, Pares Down Vine

As noted by Bolter and Grusin in their seminal work Remediation: Understanding New Media, there is a trend towards transparency of the supports that underlie media content. For example, consider the current obsession with grinding down smartphone bezels so that all that remains is a gleaming, five-inch window into the world of “Angry Birds.” Or, look to the excitement of panel manufacturers who boast of new color spaces, dynamic ranges, and resolutions. Virtual reality presents the possible apotheosis of this kind of mediation: a technology where content has no borders, instead utilizing the totality of one’s senses, the net cast by its content so wide that the machinery which deploys it becomes eclipsed. Continue reading CES 2017: An Argument for Opacity in Our Next Technologies

Many social networks have thrived on creating relationships with celebrities and influencers, but Snapchat prefers to treat them like ordinary users — so much so that its terms of service prohibit users from getting paid to post. The aim is to provide users a more authentic, less product-promoting experience. It’s also Snapchat’s strategy for differentiating its platform, thus better attracting advertisers that prefer the credibility of an “authentic experience” to influencer endorsements of products. Continue reading Snapchat’s Strategy Behind Rebuffing Influencers, Celebrities

After adding a new camera to its messaging app Messenger, Facebook is now enabling group video chatting, with support for up to six different users at the same time. The move fits in with Facebook’s strategy of emphasizing videos and photos, and chief executive Mark Zuckerberg’s statement on the company’s November earnings call that, “soon, we believe a camera will be the main way we share.” That may be good for Messenger users, but a challenge to several video-messaging apps just receiving venture capital infusions. Continue reading Facebook Amps Up Visuals with Group Video Chat and Masks

Facebook rolled out its initial support for 360-degree Live streams, allowing publishers to stream immersive videos directly to News Feed. The first publisher to do so is National Geographic’s Facebook Page, which will show scientists emerging from 80 days of isolation in pods at Utah’s Mars Desert Research Station and feature footage of the ersatz Mars landscape and interviews with the researchers. Later in the month, Facebook Live 360 broadcasts will be an option in Facebook Live’s API. Continue reading Facebook Launches Live 360 Video with National Geographic

Facebook is reportedly working on a new feature, dubbed Collections, that presents curated content from publishers in News Feed. Collections is similar to Snapchat’s Discover section, where selected news outlets can showcase news stories, videos and other content. The move is seen both as another way that Facebook is copying rival Snapchat, and, at the same time, battling the scourge of fake news that came to the fore during the U.S. presidential election. Facebook did not comment on the development. Continue reading Facebook to Enable Curated News Collections for News Feed

CNN just made a deal to acquire Beme, a social media app founded by Casey Neistat, who has a huge millennial fan base, and Matt Hackett, former Tumblr vice president of engineering. As part of the deal, Beme’s 12 employees will join CNN. The idea behind Beme was to share “more authentic” video on social platforms, via four-second bursts that don’t allow the creator to edit the content. CNN is betting that Neistat’s idea — that authenticity draws in a younger demographic — proves true under their aegis. Continue reading CNN Acquires Social App Beme to Attract Youth Demographic

Analytics company Moat is rolling out new advertising metrics for platforms including Facebook, YouTube, Snapchat and Hulu. Recently, Facebook revealed that it has overstated metrics for video viewing for years. Rather than focusing on what constitutes a video view, Moat will judge the quality of video ad views with its Moat Video Score, which assigns in real time a number between zero and 100 based on how long viewers watch and listen to the ad and the percentage of “screen real estate” it takes up. Continue reading Moat Debuts Video Ad Metrics for Variety of Digital Platforms

Facebook’s Instagram just debuted two new features for live streaming video and ephemeral messaging, both of which reflect the popularity of such features in Snap’s Snapchat and Twitter’s live-streaming Periscope. By doing so, Instagram has heated up its competition with Snapchat and now competes more directly with Periscope. Instagram, which will roll out the new video features to a small group before a wider launch, also recently introduced Instagram Stories, which apes Snapchat Stories.  Continue reading Instagram Mimics Snapchat and Periscope with New Features

Facebook has acquired FacioMetrics, a startup spun off from Carnegie Mellon University. FacioMetrics’ IntraFace can detect seven different emotions on peoples’ faces. Since the purchase, FacioMetrics has been removed from the app stores. The acquisition is likely fueling Facebook’s goal to apply its artificial intelligence research to create “gesture-based controls, recognize facial expressions and perform related actions.” Facebook has said it will use FacioMetrics to enhance its augmented reality face masks. Continue reading Facebook Acquires FacioMetrics for Human Emotion Detection

CBS is launching apps for Android TV and Amazon Fire TV that will add 360-degree videos to CBSN’s news coverage. The apps will debut with a show documenting production of a “60 Minutes” episode on searching for gorillas in Africa. The apps, which will also feature a new playlist for 360-degree videos, will offer curated video playlists, a personalized playlist of favorite videos and features for finding related videos. Viewers will be able to use their remote control to navigate the videos. Continue reading CBS Brings 360-Degree Video to Android TV, Amazon Fire TV

Snapchat parent company Snap Inc. has confidentially filed for its IPO, according to sources familiar with the matter. The four-year old messaging app could go public as early as March 2017, in what is expected to be one of the highest-profile stock debuts in years, and one that could potentially convince other tech startups to test public markets. The Venice, California-based company is looking to raise as much as $4 billion, with a valuation in the $25 billion range, which could make it the largest U.S.-listed tech offering since Chinese e-commerce giant Alibaba went public in 2014. Continue reading High Profile Snap IPO Could Push Other Startups to Go Public

Group messaging is heating up. Startup Slack Technologies, valued at $3.8 billion, got it going and, now, Microsoft, with Teams, and Facebook, with Workplace by Facebook, are moving in on the space. Slack has been expecting this level of competition for some time, and it’s one of the reasons behind the company’s recent partnership with IBM to use Watson artificial intelligence services. All of this makes it clear that tech companies, big and small, see messaging as the next big thing after email. Continue reading Slack Faces Messaging Competition From Microsoft, Facebook