By
Debra KaufmanDecember 9, 2019
Qualcomm debuted Snapdragon XR2, which the company is dubbing “the world’s first 5G XR platform.” This second generation mixed reality chipset follows the debut of Snapdragon XR1 in May 2018, which provided “the minimum criteria for immersion” in mixed reality and was intended to lower the price of components for XR headsets (it was used in AR glasses such as Google Glass Enterprise). Qualcomm is presenting Snapdragon XR2, however, as more powerful than the Snapdragon 835 that powered the Oculus Quest VR headset. Continue reading Qualcomm Targets 5G, Mixed Reality with Snapdragon XR2
By
Rob ScottNovember 16, 2018
New standalone VR headsets continue to ramp up competition in the emerging tech sector. HTC has introduced its Vive Focus (starting at $599) to additional markets beyond China — including Europe and the U.S. — while launching an SDK and encouraging developers to experiment with its 6DoF controller add-on. This week, it also unveiled an enterprise version of the Vive Focus. Meanwhile, the all-in-one $399 Oculus Quest headset is scheduled to launch by spring of next year. And new to the scene is Shadow Creator’s $399 Shadow VR, which recently launched globally and is the latest of 15 partners to leverage HTC’s Vive Wave platform. Continue reading Shadow VR Joins the Competition in Emerging Headset Market
By
Debra KaufmanJune 6, 2018
Qualcomm has built numerous specialized chips for the Internet of Things and, at Computex 2018, it unveiled the Snapdragon 850 processor designed for Windows devices. The goal is for the chip to enable Qualcomm’s many partners to build a new generation of Windows-on-Snapdragon devices for the holiday season. Samsung already stated it is working on a Snapdragon 850-enabled 2-in-1 PC. The new chip is intended for devices larger than a smartphone and offers the ability to run at higher clock speeds without overheating. Continue reading Qualcomm Debuts Snapdragon 850 for Windows PCs and IoT
By
Debra KaufmanDecember 12, 2017
Qualcomm recently launched a reality TV show competition for its new virtual reality platform, using the Snapdragon 835 VR developer kit. “VR Developer Challenge” matches game developers with YouTube celebrities to create VR experiences. The series goes behind the scenes, showing how producers create the programs. So far, the series features Sam Maliszewski, Jordan Mann and E McNeill, three VR developers chosen by Warner Bros.-owned Machinima. Qualcomm co-produced the series with Machinima. Continue reading Qualcomm, Machinima Partner to Produce VR Reality Series
By
Debra KaufmanDecember 7, 2017
Qualcomm just showcased Asustek Computer and HP laptops with mobile phone chips that allow their wireless connections to use battery power so sparingly that they can go for days between charges. That’s part of the chip titan’s strategy to break Intel’s dominance in the laptop market, where 90 percent ship with Intel chips. By using mobile chips, says Qualcomm, the company hopes to create a new kind of PC that represents a new category. Qualcomm aims to expand in this market through its purchase of NXP Semiconductors. Continue reading Qualcomm, Microsoft Debut Laptops Powered by Mobile Chips
By
Debra KaufmanOctober 25, 2017
Mastercard, Osterhout Design Group (ODG), and Qualcomm are betting that augmented reality will be a powerhouse for future shopping. To test the waters, they put together an exhibit of a prototype retail experience that is on display, with clothes from Saks Fifth Avenue, at the Money20/20 event in Las Vegas. The prototype combines AR glasses, iris authentication, and integrated mobile payment, and uses photorealistic AR that lets the consumer look at the clothing and view digital details (such as the price) on the AR glasses. Continue reading Money20/20: Companies Partner on AR Shopping Prototype
By
Don LevyJanuary 9, 2017
CES 2017 may be best remembered not for one standout product, but for revealing a new and powerful generation of technology and the things it enables. The top five CES hashtags as the show ended perfectly summarize the hot topics of the week: #tech, #iot, #ai, #VR, and #CES. It was also a remarkably balanced show in the sense that almost every product category and business sector reflected applications and the impact of this evolution. Moore’s Law is alive, tomorrow is here, and the pace is accelerating. Three of the most important presentations of the week were made by Nvidia, Intel, and Qualcomm. Their processors deliver the power necessary for this next level of computing. Continue reading CES 2017: That Just Happened – Closing Day Takeaways