Social Gaming Archives - Page 2 of 2

Nielsen: Consumers Spending More Time Engaged with Apps

By Rob Scott
June 12, 2015

Consumers typically use only a small percentage of available apps each month, but their time spent with these apps is dramatically increasing. According to Nielsen, the time spent engaged with these apps has increased 63 percent over the past two years. In Q4 2012, consumers spent a little more than 23 hours per month with apps, while that figure jumped to 37 hours and 28 minutes in Q4 2014. Meanwhile, the number of apps used has only marginally increased: 23.3 apps per month in 2011, 26.5 apps in 2012 and 26.8 apps in 2013. Continue reading Nielsen: Consumers Spending More Time Engaged with Apps

Streaming Services Luring Viewers from Ad-Based Television

By Rob Scott
June 8, 2015

PwC recently released its annual five-year forecast for entertainment and media, dropping the growth rate for ad spending on TV. Last year’s report projected a 5.5 percent annual increase in ad spending over the next five years. PwC has revised that figure to 4 percent through 2019, as original programming from streaming services such as Netflix and Amazon continues to compete with traditional television content. In the U.S., the number is even lower; ad spending on TV has been growing 3 percent annually on average. Continue reading Streaming Services Luring Viewers from Ad-Based Television

Fuffr Develops Multitouch Tech with Focus on Mobile Gaming

By Erick Mendoza
December 1, 2014

Sometimes a smartphone’s surface is just not big enough to make the most of mobile and social gaming. Even today’s largest smartphone screens have limitations that can hinder the multiplayer gaming experience. That is where Fuffr comes into play. The company has designed a mobile case that projects infrared lights to the surrounding areas of the phone, so that these areas too, can be used as multitouch surfaces for gameplay and a variety of other applications. Continue reading Fuffr Develops Multitouch Tech with Focus on Mobile Gaming

Celebrities Can Interact with Fans via Facebook Mentions App

By Marlena Haller
July 22, 2014

Facebook Mentions is a new iOS app that encourages “actors, athletes, musicians and other influencers” to interact with their fans. It is essentially a more straightforward way for verified accounts with cluttered activity to manage their public figure pages. On the app, these users have a facilitated process for accessing their mentions and responding to them, along with allowing users to view conversations they follow and general trending topics.
Continue reading Celebrities Can Interact with Fans via Facebook Mentions App

Financial Analyst Weighs Pros and Cons of Zynga $7 Billion IPO

By Karla Robinson
December 5, 2011

In an analysis of Zynga’s pricy IPO, Forbes contributor Peter Cohan advises investors to “avoid this stock.”
“Social media gaming sweat shop Zynga filed to sell 14.3 percent, or 100 million, of its shares, valuing the lot at $7 billion,” he writes. “Should you pay the price to get in on its IPO? No.”
Zynga does have some things working in its favor: 1) It operates in the highly profitable virtual goods market that is expected to more than double by 2014; 2) It has a competitive advantage with the largest player audience on Facebook and 383 percent annual growth rate from 2008 to 2010; and 3) It has the ability to sustain its leadership position. “In October, Zynga announced Project Z that would lessen Zynga’s dependence on Facebook users. If that and its effort to go mobile work, Zynga would be in a stronger long-term position,” suggest the article.
So why not invest? Zynga’s IPO valuation is too high relative to its competitors; its growth is slowing down; and, its net income shrank for the majority of 2011 leaving “razor thin” 3.7 percent net profit margins. “No amount of sweat-shopping will fix Zynga’s slowing growth,” reports Cohan.