By
Paula ParisiNovember 25, 2024
Tubi has come up with a unique way to showcase its catalog of 250,000 movies and TV episodes: a feed of short-form videos similar to TikTok content. Called “Scenes,” the feature is available via Tubi’s mobile app for Android and iOS. Tubi, the Fox Corporation free ad-supported streaming television (FAST) service, hopes Scenes will help Tubi viewers find what to watch as part of a “strategy to provide effortless entertainment on mobile.” Tubi already leverages machine learning and AI models to help personalize its recommendation experience and encourage discovery. Continue reading Tubi Introduces Short-Form Video Clips with Scenes Feature
By
Paula ParisiNovember 20, 2024
Hangout is a new service that wants to make enjoying music more of a social experience. The platform, from Turntable Labs, is available on iOS, Android and the Web. At launch, Hangout offers more than 100 million songs, available to stream globally as a result of deals with Universal Music Group, Sony Music Entertainment and Warner Music Group as well as indie rights group Merlin. Users can select an avatar and invite friends to their personal ‘hangout’ space, taking turns playing songs from their favorite artists in the virtual DJ booth. Continue reading Hangout Is a New Social Platform with Music Listening Rooms
By
Paula ParisiNovember 20, 2024
Capitulating to outside pressure, after a barrage of media reports citing unsafe conditions for minors, Roblox is implementing new safeguards. Parents can now access parental controls from their own devices in addition to their child’s device and monitor their child’s screen time. New content labels and improvements to how users under age 13 can communicate on Roblox are additional protections that are now baked into the platform. “We’ve spent nearly two decades building strong safety systems, but we are always evolving our systems as new technology becomes available,” explained the Roblox. Continue reading Roblox Tightens Child Safety Guidelines Amidst Media Outcry
By
Paula ParisiNovember 19, 2024
YouTube has come up with a new way for creators to earn. During vertical live streams, viewers can now gift hosts with “Jewels,” a form of digital currency available for purchase. The gifts appear onscreen as animations during vertical live streams, but are a cash equivalent for creators. The initial denomination, “Rubies,” equal one cent per stone, or about $1 per 100 Rubies. The new feature is rolling out to eligible creators in the U.S. who are currently enrolled in the YouTube Partner Program (YPP) and have accepted the Virtual Items Module in YouTube Studio. Continue reading YouTube Introduces Jewels, a New Way for Creators to Earn
By
Paula ParisiNovember 18, 2024
YouTube has added a new feature to its Dream Track toolset, which lets select U.S. creators use AI to generate songs using the vocals of artists including John Legend, Demi Lovato, Charli XCX, Charlie Puth and others. Now users can remix Dream Track songs using natural language to describe the changes they would like, stylistic and otherwise. Selecting the “restyle a track” option will steer users to creating a 30-second generative snippet for use in YouTube Shorts. The remixed snippets will credit the original song with “clear attribution” through the Short itself and the Shorts audio pivot page. It will also clearly indicate that the track was restyled with AI, according to Google. Continue reading YouTube Dream Track Toolset Introduces an AI Remix Feature
By
Paula ParisiNovember 15, 2024
Reports indicate that Meta Platforms is preparing to introduce advertising to Threads, perhaps as soon as January. Threads is the year-old social platform it launched to compete with Twitter in July 2023, the same month Elon Musk was rebranding that platform as X. Meta is looking to begin Threads’ transition to ad support by initially allowing only a small group of advertisers to create and publish ads before opening the platform to the ad industry at large later in the year. Head of Instagram Adam Mosseri, who also runs Threads, has said Meta is “definitely” planning to open ad inventory on Threads. Continue reading Meta Readies Year-Old Threads for Advertising in Early 2025
By
Paula ParisiNovember 15, 2024
Signal, the encrypted messaging app, has added video call features that could position the company as a rival to communication platforms such as Zoom, Microsoft Teams and Google Meet. Signal has also added a “Calls” tab that lets users initiate new calls, review call history and create call links, which can conveniently be shared with colleagues via normal messaging instead of having to create specific call groups. The reusable links also make it easy to share invites for recurring calls. Signal Calls is available for iOS, Android and desktop. The desktop app lets users choose between grid, sidebar and speaker views. Continue reading Signal’s New Video Call Feature Takes on Zoom, Meet, Teams
By
Paula ParisiNovember 14, 2024
Clip It, the Roblox social media contender in the TikTok space, has crossed the one billion views threshold, according to the company. Roblox reportedly plans to leverage that achievement by launching an ad-supported product for Clip It that merges aspects of its custom-branded Roblox game spaces with programmatic advertising. Clip It offers an endless feed of short-form video, with video ads peppered amidst the content, drawing comparisons to TikTok. Clip It currently serves the same programmatic ads as the Roblox mothership, but that is about to change, thanks to its growing popularity. Continue reading Roblox Plans an Ad Revamp as ‘Clip It’ Passes 1 Billion Views
By
Paula ParisiNovember 11, 2024
Online gaming platform Roblox has banned kids from “social hangout” spaces — areas that feature communication through voice chat or text and offer “free-form 2D user creation” experiences where users can do things like share drawings. Roblox has also added safeguards to prevent those under the age of 13 from playing, searching or discovering unrated games. Roblox has imposed the restrictions following allegations that it has failed to protect its younger users. This is the latest such update by a string of social platforms that have imposed guardrails designed to protect young users as lawmakers turn up the heat on child online safety. Continue reading Roblox’s New Child Safety Measures Target Hangout Spaces
By
Rob ScottNovember 8, 2024
In a move that may appeal to music fans as well as marketing professionals, ByteDance-owned video platform TikTok just announced the availability of a new promotional feature called “Share to TikTok” that enables users to share music, podcasts and audiobooks from Apple Music and Spotify to TikTok, directly from the share menus of the streaming services. Content shared to TikTok will feature links directing users to the original sources to foster discovery and engagement on the partnering services. The new feature follows the launch of “Add to Music App,” a tool for users to save songs they discover on the TikTok app to their streaming service of choice. Continue reading TikTok Introduces New Feature to Share and Promote Music
By
Rob ScottNovember 7, 2024
The government of Canada has ordered social video app TikTok to shut down its business operations in the country, following a national security review under the Investment Canada Act. and potential risks posed by TikTok and parent ByteDance. “The government is not blocking Canadians’ access to the TikTok application or their ability to create content,” explains François-Philippe Champagne, minister of innovation, science and industry. “The decision to use a social media application or platform is a personal choice.” Canada previously banned the TikTok app from official government devices, while the U.S. passed a law that could also ban the app. Continue reading Canada Orders TikTok to Shut Down Its Business Operations
By
Paula ParisiOctober 31, 2024
The first big play from Disney following February’s $1.5 billion investment in Epic Games is “ESPN Football Island,” available now as part of the “Fortnite” social gaming platform. The new sports-themed experience is designed to get football in front of younger fans. Games include navigating an obstacle course and “high-intensity box fights,” with the main action centering on “Touchdown Rush,” where players “team up with friends and enter the stadium to navigate rocky terrain, a lava moat, and the other team,” according to ESPN. The experience includes participation from ESPN announcers and will soon feature regular updates highlighting the current season. Continue reading Disney, Epic Launch ‘ESPN Football Island’ Experience Online
By
Paula ParisiOctober 30, 2024
Netflix wants to make viewing a more memorable and interactive experience with Moments, a new mobile feature that makes it easy to save, relive and share favorite scenes from movies and series. Launching globally on iOS and coming soon to Android, Moments not only allows you to revisit pivotal plot points, but also lets you restart the film or episode right from that bookmark. Sharing Moments on Instagram, Facebook and other social platforms is reportedly just as easy. You can share a Moment as you create it or, from the My Netflix tab, you can select a scene and tap to share it across all of your platforms. Continue reading Netflix Enables Bookmarking, Sharing of Scenes with Moments
By
Paula ParisiOctober 29, 2024
Marking its first news deal in years, Meta Platforms entered into an agreement with Reuters to use its content to answer user questions posed to its Meta AI chatbot. The arrangement comes as Meta has been minimizing news content on its services in response to publisher demands for revenue sharing and regulatory criticism over misinformation. Terms of the partnership were not disclosed, nor were details provided as to whether Meta plans to use Reuters content for model training. Meta AI is available across its Facebook, Whatsapp, Instagram and Messenger services. Continue reading Meta, Reuters Sign Multi-Year AI Content Licensing Agreement
By
Paula ParisiOctober 25, 2024
The Federal Trade Commission rule targeting fake reviews and paid testimonials went into effect this week. The rule bans the creation, purchase or sale of reviews and opinion pieces attributed to fictional customers, or real ones who are financially compensated without plainly disclosing the transactional nature of the relationship. The rule, which subjects offenders to civil penalties, also takes aim at businesses who use threats or coercion to thwart the publication of negative reviews that are genuine. The new FTC rule was approved by unanimous vote in August. Continue reading FTC Rule Prohibiting Fake and Paid Reviews Goes into Effect