TikTok’s “What’s Next Report 2024,” its fourth annual trends forecast, aims to “arm marketers” with knowledge of the social platform community’s favorites “to shape the year ahead.” Curiosity was the No. 1 “trend force,” with users attesting TikTok “introduces them to new topics.” Unconventional storytelling (which TikTok calls “Storytelling Unhinged”) was the No. 2 trend, with creators employing unusual brand engagement techniques to keep viewers watching “past the first few seconds.” A makeup video viewed half a billion times, animal clips, ASMR with fried chicken and Selena Gomez touting her skincare routine were among TikTok videos most-viewed by U.S. audiences. Continue reading Discovery, ‘Unhinged’ Storytelling Top TikTok Trends of 2023

TikTok is further entrenching itself in music streaming with its new “Artist Account” toolbox that allows followers to play tunes, buy merchandise and access news and information. The new feature is designed to allow artists to promote their work and increase discoverability using such tools as an artist tag and new release highlights on discovery pages. TikTok describes the Artist Account as a “toolbox of features” to support promotion and “forge a closer relationship between artist and fan on TikTok.” Available to every music creator that has uploaded at least four songs, more than 70,000 accounts are eligible from the drop. Continue reading TikTok Adds ‘Artist Accounts’ to Help Boost Music Streaming

Meta Platforms’ workaround to European privacy laws regarding ad-targeting has run afoul of watchdog agencies, resulting in two complaints filed with the EU’s network of consumer protection authorities against the U.S. tech giant. Meta contends its so-called “pay-or-consent model” — requiring users of its social platforms to choose between agreeing to be tracked for ad-targeting purposes or pay a monthly subscription fee for ad-free service — falls within permissible parameters set by EU authorities. The more than 20 groups that have jointly filed suit say the strategy is illegal under EU law, describing it as “unfair, deceptive and aggressive.” Continue reading Meta’s EU Social Media Subscription Plan Draws Complaints

After introducing the Chat Lock feature in May, WhatsApp has added something called “secret code,” for an additional layer of privacy protection for extremely sensitive conversations. A secret code makes sensitive chats “harder to find if someone has access to your phone or you share a phone with someone else,” the Meta Platforms subsidiary says. With a secret code, users can set a unique password — different from that which normally unlocks the phone — to give locked chats an extra layer of privacy. An additional option allows the Locked Chats folder to be hidden from the general chatlist. Continue reading WhatsApp Rolls Out ‘Secret Codes’ Privacy for Locked Chats

The California Privacy Protection Agency (CPPA) is preparing new regulations to protect consumers from how businesses may potentially use AI. The state regulator, whose rulings have an outsized influence on Big Tech given the many large firms that are headquartered there, has issued draft rules for how consumer data can be used in what it is calling “automated decisionmaking technology,” or ADMT. The proposed regulations give consumers the right to opt out of ADMT and entitles the public to on-demand information as how AI is interacting with their data and how businesses plan to use it. Continue reading California Privacy Protection Agency Issues Draft Rules for AI

The latest Entertainment Technology Center student challenge launched on October 5. Technology and processes in the entertainment industry are changing rapidly, yet the goals of the entertainment and experience industries remain the same. Students from the schools of cinematic arts, engineering, business, communication, and innovation were asked: How can we forge alliances between the legacy community which has a deep knowledge of the storytelling arts and the rising filmmakers and creators helping to shape new tools and resources? How would you like to access these amazing legacy talents as you develop your own storytelling skills using new tools? How would you like organizations and institutions around you to support your ideas? Continue reading ETC Student Challenge: Future of Creative Media Resources

Rumors were running rampant over the weekend as an unanticipated executive shuffle played out at OpenAI. It began on Friday when CEO Sam Altman was pushed out by the OpenAI board. President and co-founder Greg Brockman quickly resigned in solidarity, followed by several top researchers. Reports circulated the following day that investors were pressuring the board into reconsidering its decision, but by Sunday evening, OpenAI announced that former Twitch leader Emmett Shear would serve as the new interim chief. Shortly after, Microsoft CEO Satya Nadella said Altman, Brockman and other OpenAI employees would join Microsoft to lead an advanced AI research unit. Continue reading Sam Altman Joins Microsoft After Abruptly Ousted by OpenAI

More U.S. adults say they regularly get news from TikTok, according to a Pew Research study that says this bucks the general trend of news consumption declining or remaining flat at other social media sites over the past few years. Since 2020, regular TikTok news consumption among American adults has more than quadrupled to 14 percent, from 3 percent, Pew finds. Among younger adults, news consumption is even higher, with 32 percent of those ages 18 to 29 claiming to regularly get news on TikTok. This compares with 15 percent of those 30 to 49. Continue reading TikTok on the Rise as News Source, Facebook and X Decline

Amazon continues its push into social shopping, partnering with Snapchat to allow sale of some products to U.S. users directly through the app. Amazon’s Snapchat ads will display real-time pricing, Prime eligibility and delivery estimates, as well as product details. Snapchat users will be able to link their Amazon accounts via a one-time set-up, with purchases defaulting to their preferred Amazon payment method and shipping address (unless otherwise specified). Both Amazon products and those through the e-commerce giant’s independent sellers will be included in the program. Continue reading Snapchat Latest Social Site to Link Amazon for In-App Sales

Threads, the Twitter competitor launched in July by Meta Platforms to record-breaking numbers, has added features that make it easier for users to separate their Threads feeds from Instagram and Facebook. Users can now delete their Threads accounts separate from Instagram, something that previously confounded users. Because those signing up for Threads were required to do so either from their existing or a new Instagram account, the two were entwined. Instagram/Threads CEO Adam Mosseri also announced that propagation of Threads posts to Instagram and Facebook can now be turned off, to keep discussions separate. Continue reading Threads Lets Users Delete Accounts Separate from Instagram

Meta Platforms-owned instant messaging and VoIP service WhatsApp has updated its Voice Chat feature for mobile so it can now host group calls of up to 128 participants. Voice chats allow WhatsApp users to instantly talk live with members of a group chat while still being able to message within the group. The new feature, which is being compared to a Discord server, is being rolled out globally. The idea is to have the Voice Chat be less disruptive than group calling, which rings-in all group members. Voice chats can be quietly started with an in-chat bubble users tap to join. The updated version will have end-to-end encryption by default. Continue reading Meta’s WhatsApp Launches Voice Chat for Up to 128 People

Meta Platforms is offering its social media users a “more seamless shopping experience” by inviting them to link their Amazon accounts to Facebook and Instagram so purchases will complete without having to leave the apps when clicking on display ads. “The opt-in experience will allow you to see real-time pricing, Prime eligibility, delivery estimates and product details on select Amazon product ads in Facebook and Instagram,” according to Meta. In the past year, Meta has made improvements to its online ad system, leveraging artificial intelligence to counter the effect of Apple’s 2021 privacy changes. Continue reading Meta, Amazon Team for In-App Shopping on Social Platforms

Since Snap released its Lens Studio tool in 2017, creators have become “the fuel of Snap AR,” the company says by way of announcing Lens Studio 5.0 Beta, representing a major overhaul of the editor. The development tool now includes a ChatGPT API, improved version control, and more support for teams. The company also launched a Lens Performance Toolkit to help optimize reach and engagement. Performance optimization has resulted in load times that are 18x faster, Snap says, noting “a project that used to take 25 seconds to open now only takes seconds — resetting the bar for productivity.” Continue reading Snap Adds ChatGPT and Other New Tools to AR Lens Editor

YouTube is testing artificial intelligence features with YouTube viewing Premium customers and the long-form video experience. Paid subscribers on mobile platforms who opt-in can participate in the two experimental tests for AI-assisted functions that include help with the comments section and a chatbot tool that lets viewers get answers to questions about videos and recommendations for related content. To help viewers “dive deeper into content” without interrupting playback, a conversational “Ask” icon will appear beneath videos in progress, inviting questions or letting viewers select suggested prompts. Responses include answers and related content recommendations. Continue reading YouTube Premium Testing GenAI Tools for Long-Form Video

A second Meta Platforms whistleblower has come forward, testifying this week before a Senate subcommittee that the company’s social networks were potentially harming teens, and his warnings to that effect were ignored by top leadership. Arturo Bejar, from 2009 to 2015 a Facebook engineering director and an Instagram consultant from 2019 to 2021, told the Senate Judiciary Subcommittee on Privacy, Technology and Law that Meta officials failed to take steps to protect underage users on the platforms. Bejar follows former Facebook whistleblower Frances Haugen, who provided explosive Senate testimony in 2021. Continue reading Second Meta Whistleblower Testifies to Potential Child Harm