Many media publishers creating content for Snapchat Discover are now gravitating to the new Instagram Stories. CNN, Food Network, People, Comedy Central, Cosmopolitan and Tastemade are now regularly producing Instagram Stories and respectable numbers of viewers are watching. AwesomenessTV, a tween/teen site, is even running ads on the new platform. Stories on Snapchat and Instagram, which disappear after 24 hours, are a package of phone images and/or videos that are annotated and embellished with graphics and emoticons. Continue reading Media Publishers Testing Video Content on Instagram Stories

At the Rio Olympics, a dozen BuzzFeed employees are putting out a daily edition of Snapchat Discover, the first major collaboration since NBCUniversal invested $200 million in BuzzFeed last year. NBC Olympics president Gary Zenkel said it was an easy choice to give BuzzFeed the task of producing the daily Olympics Snapchat channel because of the company’s expertise is creating video for social networks. NBCUniversal has also given BuzzFeed “free rein” to create content that will engage Snapchat’s audience. Continue reading NBCU’s BuzzFeed Launches Rio Olympics Snapchat Channel

Not long ago, Facebook chief executive Mark Zuckerberg predicted that video would be the dominant means of communication on the social platform. To give that goal a leg up, the company unveiled tools to help video creators improve the odds of engaging audiences. The video analytics include the ability to break down minutes of a video view by age, gender and geographic location. Facebook also introduced tools to help creators tell stories with 360 videos, by enabling a “guide” of story points that viewers can opt to follow. Continue reading Facebook Unveils Tools, Metrics to Improve Video Production

Yesterday we reported that Facebook is now able to block all ad blockers on its desktop website, sparking a discussion about the ethics of ad blocking. Popular ad-blocking software, Adblock Plus, has since posted instructions online for users to adjust their ad-blocking software by updating their filter lists so they can block Facebook ads again. Meanwhile, Facebook was quick to respond, expressing disappointment that Adblock’s workaround also removes posts from friends and Pages, in addition to ads. Facebook is reportedly rolling out a code update that will counter Adblock’s workaround. Continue reading Ad-Free Facebook is Still Possible, According to Adblock Plus

Facebook is now able to block all ad blockers on its desktop website, enabling advertising to run unimpeded. The move has ignited a firestorm of discussion about the ethics of ad blocking: digital ads are irritating, but they also underpin the business model of the very digital publishers who provide content. Publishers as established as The New York Times and The Wall Street Journal are struggling with eroding ad sales. Wired, Forbes and NYT have also tried out techniques to counter ad blocking. Continue reading Facebook Risks Alienating its Users by Blocking Ad Blockers

NBCUniversal has signed a multiyear deal with Snapchat to bring new programming based on its popular brand names to the app’s media hub. What the content will look like has not been specified, but will launch with “The Voice on Snapchat,” followed by weekly pop culture series from E! News, “The Rundown.” NBCU will rely on other popular franchises such as “Saturday Night Live” and “The Tonight Show Starring Jimmy Fallon” for additional programming. NBCU will not simply provide repurposed clips like it does on YouTube and Facebook, but will produce original content. Continue reading NBCU Signs Deal to Produce Original Programs for Snapchat

The Federal Trade Commission is now cracking down on Internet celebrities pitching products without disclosing whether or not they’re being paid. Using familiar hashtags such as #ad, #sp, or #sponsored aren’t always enough to ensure viewers realize the content is a paid promotion, says the FTC, whose Ad Practices Division is beginning to hold advertisers responsible for compliance. The result is likely to dampen the impact of a favorite digital influencer enthusing over a specific product. Continue reading FTC Demands Clearer Disclosure for Internet Celebrity Promos

Recently, the chief executives of Facebook, Google and Twitter all had their email accounts hacked. They regained control of their accounts within hours but many others — especially those who re-use passwords — haven’t been so lucky. Hackers can use software that gleans new passwords from old ones, and nearly two billion old passwords are for sale for as little as $2 on LeakedSource, a database operated anonymously. The pattern of re-using corporate passwords on LinkedIn and other sites is a growing concern. Continue reading Re-Used Passwords a Major Culprit in the Rise of Data Abuse

The 433-million member LinkedIn, which Microsoft is in the process of acquiring for $26 billion, is moving into video. The company has chosen 500 LinkedIn “Influencers” — people with large followings who regularly post to the site — who will create 30-second (or less) videos with a LinkedIn-created app Record. The videos will be each Influencer’s response to general questions relating to LinkedIn’s mission of professional development, such as leadership challenges or technology trends. Continue reading LinkedIn Adds In-Stream Video, Initially From 500 Influencers

After a year-long relationship, the National Football League is now one of Snapchat’s Discover partners, the first sports league to have its own media channel there. Beginning in the fall, the NFL will offer news and behind-the-scenes photos in Snapchat’s animation-friendly format, and also package Live Stories, 24-hour diaries that compile and stitch together photos/video from the league and fans. Live Stories will be created for all 256 regular season games and major events such as the NFL Draft and the Super Bowl. Continue reading NFL, Snapchat Partner for Discover, Live Stories, Advertising

Facebook tried and failed to acquire Snapchat, and now Facebook-owned Instagram is having a go at beating Snapchat at its own game. The photo-sharing company just debuted Instagram Stories, which in format is very similar to Snapchat Stories: users can share photos and videos that last no more than 24 hours. This might spark a battle between the two apps, which have never been in direct competition. Both mobile apps are now trying to increase digital advertising, which could bring the issue to a head. Continue reading Instagram Adds Snapchat-Like Features in Social Media Battle

To compete with YouTube, social platforms Facebook, Instagram and Twitter have set their sights on attracting Internet celebrities, also known as creators, to their sites. Internet stars with millions of followers bring audiences and ad dollars, a major incentive for all three platforms to rethink their current business models. They all want original, unsponsored content, but also have to deal with sponsored content that doesn’t generate revenue for them. The solution all of them are arriving at is to split revenue with creators. Continue reading Social Platforms Offer Ad Revenue Share to Lure Influencers

After hinting for months that it might introduce commercial breaks inside live video streams, Facebook has started testing this concept with some of its top publishers. This marks the first time the company has served ads directly from inside videos, and follows on the heels of its new policy of paying some publishers and digital influencers to post video. The payments provide a financial incentive to post on Facebook since the platform so far lacks an advertising model that could generate shared revenue. Continue reading Facebook Live Tests Mid-Roll Ads as Potential Revenue Model

Last week, when Facebook launched a project — Create React App — to help React developers begin new projects, it became the first to live in the Facebook Incubator on GitHub, the company’s new process for releasing open-source projects. Facebook has already open-sourced almost 400 projects, and, with the Incubator, the company wants to make sure it could manage new programs efficiently and create the best chance for their success. Facebook has hundreds of thousands of followers on GitHub. Continue reading Facebook Debuts GitHub Incubator for Open-Source Projects

T-Mobile’s Binge On service, which lets subscribers stream selected services without the content counting towards their data cap, just quadrupled its offerings with Fox Now, ABC, Apple Music, NatGeo TV and Disney Jr. among others. With these additions, the Binge On program hosts more than 100 content partners, including Netflix and YouTube. The program is catching on with users, whose streaming hours increased 50 percent between June and July. Video quality for Binge On programming is downgraded to 480p. Continue reading T-Mobile’s Binge On Expands Content with ABC, Apple, Fox