Now reaching nearly one billion users, WhatsApp, the mobile messaging startup Facebook purchased for about $19 billion in February 2014, is looking at ways to make money. Until now, it’s been free for a year, and $1 per year thereafter, making it very popular for users outside the United States. In the process it’s become a social network and a way for businesses to communicate with the world. Now, chief executive Jan Koum dropped that $1 fee and has begun to experiment with how to create revenue. Continue reading WhatsApp Nears One Billion Users, Explores New Applications

It looks like the next big thing in the world of mobile apps could be yet another social network and messaging service. Peach allows users to share statuses, pictures, locations, GIFs and songs. People can also like their friends’ posts and send each other emoji. It sounds very similar to every other social networks available today, but due to Peach’s functionality and short-cut feature for sharing, it has caught the interest of early adopters. The app, which was created by Vine founder Dom Hofmann, is growing so fast that it crashed last week. Continue reading People Can’t Get Enough of the Peach Social Network App

Twitter now allows some mobile users to watch live video feeds on its sister app Periscope within the Twitter timeline. Previously, Twitter users linked to Periscope broadcasts via the discrete app. Acquired by Twitter in 2015, Periscope has taken off among users who use it to broadcast their whereabouts from smartphones. Users have posted an estimated 100 million live feeds on Periscope in the 10 months since its purchase. By linking the two apps, Twitter will introduce Periscope to new users and become home to more content. Continue reading Periscope Now Broadcasts Live Video Directly Within Twitter

Podcasts have some unique challenges in attracting new listeners, since there is no universal method for sharing audio files on social media and distribution has been mainly limited to the Apple Podcasts app. However, podcasts like “Serial” are trying to change that by producing more multimedia content to make it easier to share on a wider variety of social media and spread the word about the show. Other brands, like Google Play and Pandora, are jumping into podcast distribution with new apps and products. Continue reading Podcast Experiments with Sharing Related Multimedia Content

According to CES producer the Consumer Technology Association (CTA), this year’s confab drew more than 170,000 industry professionals to Las Vegas. The show featured 3,800+ exhibitors covering 2.47 million square feet of exhibit space. Attendees represented over 150 nations and 100 delegations, including the first Cuban delegation. More than 6,000 media members attended this time around. The #CES2016 hashtag generated nearly 1.28 million mentions and CTA claims there were 15.2 billion potential social media impressions during CES week. Continue reading CTA: 170,000 Attendees Gather in Las Vegas for CES 2016

The consumer is besieged by content ad platform choices and options. A group of broadcast, cable and social media executives gathered during CES to describe how it’s changing their business. “It is crazy competitive,” said Starz CRO Michael Thornton. “You have to make that show not just the best of the season but the best of all time.” Needham & Co.’s Laura Martin put digital in its place, succinctly. “There is no money in digital,” she noted. “Unless you have the powerful economic engine of TV to fund it, you’re losing money.” Continue reading Assessing the Impact of VOD, Broadband, Apps and 4K on TV

Facebook was the top app this year based on the average number of unique users, according to Nielsen. Facebook has more than 126 million unique users each month. Video powerhouse YouTube followed with 97 million unique users. Meanwhile, Facebook Messenger is the fastest growing app with a 31 percent increase in users since last year. More than 96 million unique users are using the Facebook Messenger app to chat each month; it is the third most popular app of the year. Continue reading Facebook, YouTube and Messenger the Top Apps for 2015

Facebook users will soon be able to start hailing an Uber ride without leaving the Messenger app. The new partnership will also allow the Uber service to capitalize on Facebook Messenger’s millions of users. Facebook plans to add other ride-sharing companies in the coming months. The new service is part of Facebook’s strategy to emulate rival Asian apps such as WeChat, which already allows users to message each other, hail rides, and shop for goods and games. Continue reading Facebook Adds Uber Ride-Hailing Service to Messenger App

BBC Worldwide has recently employed artificial intelligence to analyze global demand for specific TV shows. In the most notable case, the BBC turned to New Zealand company Parrot Analytics’ AI and data science to learn that Germany, China, India and Singapore had high demand for its contemporary “Sherlock” series. After extensive testing, the BBC has again used Parrot’s data for several other shows, to find territories and platforms where demand exists. Parrot’s research includes multiple screens and markets. Continue reading BBC Turns to Parrot Analytics AI to Measure Show Demand

Amazon and Google have recently made efforts to connect Internet users with home and local service providers, taking on companies such as Angie’s List and Yelp in the process. Now, Facebook is testing its own feature that directs social media users to the top-reviewed service providers in their area. The new site is only available on desktop, but Facebook offers the ability to find local businesses on mobile via “Nearby Places.” In addition to home services, Facebook’s feature highlights restaurants, bars, nightclubs and travel-related businesses such as hotels, sightseeing and tours. Continue reading Facebook Users Can Search Top-Ranked Local Businesses

When Tesla released all of its patents to the public in 2014, it jumpstarted the electric car ecosystem while continuing to succeed. Facebook made its data-center architecture available to the masses, still making a tidy $12+ billion in revenue last year. Open source code is now fueling tremendous innovation and digital capabilities. Whereas companies in the past dominated by using licensed software to create monopolies, today’s companies relying on open source code differentiate themselves by the services they offer. Continue reading Open Source Speeds Developments in Artificial Intelligence

The number of trailers for franchise blockbusters has skyrocketed, flooding YouTube, Facebook and other platforms. “Star Wars: The Force Awakens” counts 17 trailers, teasers and ads thus far. Today’s trailer looks much more like entertainment than an ad, linking to past franchise chapters, teasing out the identity of shadowy or hooded characters, and generally amping up anticipation and heated fan engagement before the film even opens. The nested teasers and trailers dole out details without giving away plot. Continue reading Movie Trailers Proliferate, Building Fervor, Fan Engagement

BuzzFeed, already a top Facebook video contributor with four different brands, launched another one in October: Top Knot, which focuses on beauty and fashion. The Top Knot Facebook page already has nearly 1 million fans and has logged almost 200 million views in two months, with a handful of clips generating up to 7 million views each. BuzzFeed and NBCU, which invested $200 million in the company, are looking into ways to collaborate, in addition to an announced plan to jointly cover the 2016 Summer Olympics. Continue reading BuzzFeed Introduces Yet Another Top Facebook Video Page

In response to feedback, Facebook has changed its advertising policies for Instant Articles, to help publishers generate more revenue. Publishers can now include more advertising in each article and control the links to other articles at the end of theirs. Instant Articles, which debuted in October, allows media companies to publish content directly to Facebook instead of posting links to their sites. Meanwhile, Amazon has been developing and testing Expert Articles on topics of interest to the site’s consumers. Continue reading Facebook Boosts Ad Revenue for Publishers of Instant Articles

Streaming video now makes up 70 percent of Internet traffic, says Sandvine, a Canadian networking-equipment company that conducted a global study during September/October 2015. The company monitored a slice of global services for home broadband to take a snapshot of online traffic across North America, Africa and the Middle East and found that real-time entertainment now prevails. Furthermore, in North America, Netflix dominates about 35 percent of aggregate peak-period Internet traffic, up from 22 percent in 2011. Continue reading Streaming Video, Notably Netflix, Dominates Internet Traffic