According to CES producer the Consumer Technology Association (CTA), this year’s confab drew more than 170,000 industry professionals to Las Vegas. The show featured 3,800+ exhibitors covering 2.47 million square feet of exhibit space. Attendees represented over 150 nations and 100 delegations, including the first Cuban delegation. More than 6,000 media members attended this time around. The #CES2016 hashtag generated nearly 1.28 million mentions and CTA claims there were 15.2 billion potential social media impressions during CES week. Continue reading CTA: 170,000 Attendees Gather in Las Vegas for CES 2016

The consumer is besieged by content ad platform choices and options. A group of broadcast, cable and social media executives gathered during CES to describe how it’s changing their business. “It is crazy competitive,” said Starz CRO Michael Thornton. “You have to make that show not just the best of the season but the best of all time.” Needham & Co.’s Laura Martin put digital in its place, succinctly. “There is no money in digital,” she noted. “Unless you have the powerful economic engine of TV to fund it, you’re losing money.” Continue reading Assessing the Impact of VOD, Broadband, Apps and 4K on TV

Facebook was the top app this year based on the average number of unique users, according to Nielsen. Facebook has more than 126 million unique users each month. Video powerhouse YouTube followed with 97 million unique users. Meanwhile, Facebook Messenger is the fastest growing app with a 31 percent increase in users since last year. More than 96 million unique users are using the Facebook Messenger app to chat each month; it is the third most popular app of the year. Continue reading Facebook, YouTube and Messenger the Top Apps for 2015

Facebook users will soon be able to start hailing an Uber ride without leaving the Messenger app. The new partnership will also allow the Uber service to capitalize on Facebook Messenger’s millions of users. Facebook plans to add other ride-sharing companies in the coming months. The new service is part of Facebook’s strategy to emulate rival Asian apps such as WeChat, which already allows users to message each other, hail rides, and shop for goods and games. Continue reading Facebook Adds Uber Ride-Hailing Service to Messenger App

BBC Worldwide has recently employed artificial intelligence to analyze global demand for specific TV shows. In the most notable case, the BBC turned to New Zealand company Parrot Analytics’ AI and data science to learn that Germany, China, India and Singapore had high demand for its contemporary “Sherlock” series. After extensive testing, the BBC has again used Parrot’s data for several other shows, to find territories and platforms where demand exists. Parrot’s research includes multiple screens and markets. Continue reading BBC Turns to Parrot Analytics AI to Measure Show Demand

Amazon and Google have recently made efforts to connect Internet users with home and local service providers, taking on companies such as Angie’s List and Yelp in the process. Now, Facebook is testing its own feature that directs social media users to the top-reviewed service providers in their area. The new site is only available on desktop, but Facebook offers the ability to find local businesses on mobile via “Nearby Places.” In addition to home services, Facebook’s feature highlights restaurants, bars, nightclubs and travel-related businesses such as hotels, sightseeing and tours. Continue reading Facebook Users Can Search Top-Ranked Local Businesses

When Tesla released all of its patents to the public in 2014, it jumpstarted the electric car ecosystem while continuing to succeed. Facebook made its data-center architecture available to the masses, still making a tidy $12+ billion in revenue last year. Open source code is now fueling tremendous innovation and digital capabilities. Whereas companies in the past dominated by using licensed software to create monopolies, today’s companies relying on open source code differentiate themselves by the services they offer. Continue reading Open Source Speeds Developments in Artificial Intelligence

The number of trailers for franchise blockbusters has skyrocketed, flooding YouTube, Facebook and other platforms. “Star Wars: The Force Awakens” counts 17 trailers, teasers and ads thus far. Today’s trailer looks much more like entertainment than an ad, linking to past franchise chapters, teasing out the identity of shadowy or hooded characters, and generally amping up anticipation and heated fan engagement before the film even opens. The nested teasers and trailers dole out details without giving away plot. Continue reading Movie Trailers Proliferate, Building Fervor, Fan Engagement

BuzzFeed, already a top Facebook video contributor with four different brands, launched another one in October: Top Knot, which focuses on beauty and fashion. The Top Knot Facebook page already has nearly 1 million fans and has logged almost 200 million views in two months, with a handful of clips generating up to 7 million views each. BuzzFeed and NBCU, which invested $200 million in the company, are looking into ways to collaborate, in addition to an announced plan to jointly cover the 2016 Summer Olympics. Continue reading BuzzFeed Introduces Yet Another Top Facebook Video Page

In response to feedback, Facebook has changed its advertising policies for Instant Articles, to help publishers generate more revenue. Publishers can now include more advertising in each article and control the links to other articles at the end of theirs. Instant Articles, which debuted in October, allows media companies to publish content directly to Facebook instead of posting links to their sites. Meanwhile, Amazon has been developing and testing Expert Articles on topics of interest to the site’s consumers. Continue reading Facebook Boosts Ad Revenue for Publishers of Instant Articles

Streaming video now makes up 70 percent of Internet traffic, says Sandvine, a Canadian networking-equipment company that conducted a global study during September/October 2015. The company monitored a slice of global services for home broadband to take a snapshot of online traffic across North America, Africa and the Middle East and found that real-time entertainment now prevails. Furthermore, in North America, Netflix dominates about 35 percent of aggregate peak-period Internet traffic, up from 22 percent in 2011. Continue reading Streaming Video, Notably Netflix, Dominates Internet Traffic

Facebook is introducing its tool for sharing live video to a small group of U.S. iPhone users, four months after it was initially debuted by several celebrities and public figures. It differs from its closest competitors, Meerkat and Twitter’s Periscope and Meerkat, in that the videos are only available to a small group of approved viewers, and replay videos are automatically saved and permanently visible. Facebook positions its video feed as ideal for personal and family events, rather than the breaking news featured on other sites. Continue reading Facebook Now Offers Live Video to Group of U.S. iPhone Users

Since it debuted in October, Facebook’s Shopping feed has been in beta among a handful of U.S. users. So far, the new feature can help a user track down something found in his or her News Feed. Although there are few products and no reviews, the potential lies in Facebook’s key strength — its knowledge about its users. That would allow the company to curate more accurately than any other shopping service out there. A Facebook survey reports that 50 percent of its users come to the site looking for products. Continue reading Facebook’s Beta Shopping Feed Reveals Weakness, Potential

With her latest album, “25,” Adele has erased any doubt about her preeminent position in the music world. The new album, which showcases her signature torch songs and ballads, had a record-breaking first week of sales — $3.38 million in the U.S. — despite the fact that Adele withholds her music from streaming sites and largely eschews a social media presence (although she did appear on “Saturday Night Live” and promotions for Target). Adele’s previous album, “21,” sold 30 million copies worldwide. Continue reading Adele’s Latest Album Breaks Sales Records Without Streaming

Last week’s start to the holiday shopping season marked the most social on record with 1.4 million tweets during the week leading up to Black Friday. However, sales in retail stores on Thanksgiving and Black Friday fell about $1.4 billion this year, with more consumers opting to pursue deals online. Black Friday saw a 14 percent increase in online sales over last year, for a total of $2.72 billion, while Thanksgiving online sales jumped 25 percent. Adobe estimates that shoppers spent $4.45 billion online Thursday and Friday combined. Continue reading More People Shopped Online Than in Stores this Black Friday