Research firms Rentrak and ListenFirst Media are collaborating on a new data set designed to help advertisers identify TV shows that generate consistent viewing and high social engagement. While these programs may not always have the highest ratings, they may have some of the most impassioned fans and may be a better target for advertisers. The research combines Rentrak’s viewership data from set-top boxes with ListenFirst’s data collected from blogs, social media platforms and other sources. The companies presented the research at an Advertising Research Foundation event in New York. Continue reading Rentrak and ListenFirst Want to Measure TV Show Stickiness

YouTube announced that it is launching a new service called YouTube Newswire with social news agency Storyful. While the two companies have been working together in different capacities since the Tahrir Square protests in 2011 (and News Corp.-owned Storyful was contextualizing YouTube videos even before that), the new service plans to provide a curated and verified feed of newsworthy global events published on the video site. The goal is to help provide journalists with additional resources regarding breaking news, including first-hand eyewitness accounts. Continue reading YouTube and Storyful to Partner on Verified Eyewitness Videos

Snapchat is partnering with Live Nation Entertainment to bring its Live Stories feature to festivals and concerts. Starting today with the Electric Daily Carnival in Las Vegas (a popular electronic dance music festival), Live Stories will capture content at Live Nation events to share with specific communities through Snapchat. Live Stories, which provides video and photos from event attendees for a 24-hour period, has become a lucrative advertising platform for Snapchat. And its branded geofilters have become an added bonus for advertisers. Continue reading Snapchat, Live Nation Partner to Offer Music Fest Live Stories

British comedy “Catastrophe” made its streaming debut in the U.S. this week exclusively on Amazon’s Facebook page. The move is a new approach to promoting Netflix competitor Amazon Prime Instant Video. Two days after Monday night’s premiere, the show will be made available for streaming only to Amazon Instant Video subscribers (the entire season will be available Friday). This is not the first time social media has been leveraged this way. Hulu has been posting select videos on Facebook, while studios have been offering movie rentals and purchases via social platforms. Continue reading Amazon Streams U.S. Premiere of British Comedy on Facebook

Twitter announced that CEO Dick Costolo plans to leave the company at the end of the month. Co-founder and former CEO Jack Dorsey will serve as interim CEO starting July 1 until a successor is found. Twitter shares jumped eight percent following the announcement. Since the company went public in 2013, Twitter has experienced numerous challenges, including an effective means of attracting new users and developing revenue streams based on advertising. Some are speculating that Twitter is ripe for acquisition, with Google listed as one of the interested parties. Continue reading Besieged Twitter CEO Dick Costolo to Step Down This Month

Consumers typically use only a small percentage of available apps each month, but their time spent with these apps is dramatically increasing. According to Nielsen, the time spent engaged with these apps has increased 63 percent over the past two years. In Q4 2012, consumers spent a little more than 23 hours per month with apps, while that figure jumped to 37 hours and 28 minutes in Q4 2014. Meanwhile, the number of apps used has only marginally increased: 23.3 apps per month in 2011, 26.5 apps in 2012 and 26.8 apps in 2013. Continue reading Nielsen: Consumers Spending More Time Engaged with Apps

In an effort to better compete with major players such as Amazon, Google and Microsoft in cloud services, insiders indicate that Apple is developing a high-speed network and changing the way it builds data centers. While Apple has turned to network providers and tech suppliers in the past to support iTunes, iCloud, Siri and more, the company just announced a new streaming music service and is expected to launch an online TV service. Apple’s new initiatives will require faster, more efficient infrastructure to meet the increased demands for content delivery. Continue reading Apple Building a Faster Network and Upgrading Data Centers

The Interactive Advertising Bureau conducted a survey across 24 countries regarding smartphone video viewing. According to “Mobile Video Usage: A Global Perspective,” mobile screens are increasingly being used to stream longer-form video. Findings indicate that 36 percent of consumers watch videos daily that are 5 minutes or longer. Full movies and TV shows are also viewed on mobile screens, especially in China. Respondents (including 50 percent in the U.S.) indicate that their video viewing on smartphones has increased year-over-year. Continue reading Study: More Streaming of Long-Form Video on Mobile Screens

San Francisco-based social bookmarking site Pinterest announced yesterday that it plans to introduce e-commerce to its platform with “Buyable Pins,” which could go a long way to justify the company’s $11 billion valuation. Pinterest, popular with users for discovering and sharing real world things through a digital scrapbook approach featuring “pinned” items, will allow interested sellers to add “buy” buttons to items they post. The product’s early retail partners include Cole Haan, Ethan Allen, Macy’s, Kate Spade and others. Continue reading Pinterest Adds E-Commerce to Discovery with New Buy Button

Facebook-owned Instagram announced that it plans to open its photo feed to all advertisers later this year. Aside from working with a few select brands to post commercial messages, the mobile photo-sharing service has remained largely free of ads to this point. Opening the feed to advertisers of all sizes will provide marketers with the ability to target the platform’s 300 million users by age, gender, interests, and other factors. The service also plans to introduce a new ad type that encourages users to click links to make product purchases or install advertised apps. Continue reading Instagram Unveils Plans to Open its Photo Feed to Advertisers

According to a new report by broadband networking company Sandvine, Netflix continues to dominate North American Internet traffic. The streaming service currently accounts for 36.5 percent of downstream fixed network traffic during peak evening hours. YouTube also accounts for a significant share with 15.56 percent of peak downstream traffic. The report notes traffic growth for HBO and Amazon Instant Video, while BitTorrent file-sharing traffic is declining, accounting for 6.3 percent of total traffic in North America. Continue reading Netflix Continues to Dominate Internet Traffic in North America

Periscope, Twitter’s new mobile live streaming app (and Meerkat competitor), is starting to draw the attention of advertisers and programmers. The app, which Twitter purchased this year for a reported $100 million, allows users to live stream content directly to and from their smartphones. The app was initially released only for iOS devices, but went live on Android phones this week. VH1 recently used the social tool to promote the wedding of two stars on “Love & Hip Hop” by providing users access to the ceremony’s red carpet arrival. Continue reading Now Live on Android, Periscope Part of New Social Strategies

Reports recently surfaced that Twitter has been in talks this year to purchase Flipboard, in a deal that would value the company at more than $1 billion. The acquisition would bring an experienced product team to Twitter as well as an heir apparent to CEO Dick Costolo in Flipboard co-founder Mike McCue. However, updates to the news have suggested that talks between the two companies have stalled, and other companies, including Google and Yahoo have since had discussions about possibly acquiring the newsreader app. Continue reading Interest in Acquiring Flipboard Heats Up with Tech Companies

Analyst and venture capitalist Mary Meeker has released her annual Internet Trends report, noting that nearly everything is now being optimized for mobile, online video continues its upward trajectory, global Internet user growth is finally showing signs of slowing (as is smartphone adoption), the on-demand economy is healthier than ever, and diversity increasingly matters to the tech industry. Interestingly, Meeker points out that video was responsible for 64 percent of Internet traffic and 55 percent of mobile traffic last year. Continue reading Mary Meeker: Internet Growth is Slowing, Video Remains King

Social bookmarking site Pinterest is bolstering its advertising strategy with a “cinematic pins” feature that adds motion to users’ boards. These special pins play short animations at the same speed that a user is scrolling. When the user clicks on an ad, the pin plays a longer version of the video. These new ads are part of a revamped strategy designed to compete with Twitter and Facebook. Advertisers will now have more targeting options and access to a new ad-creating service. Continue reading Pinterest Unveils New Animated Ads Called ‘Cinematic Pins’