With a base of about 248 million users, Twitter could become the ultimate commerce destination for marketers and shoppers alike. The company recently announced its plan to rollout Twitter Offers, a program that allows marketers to package promotional tweets with time sensitive discounts and coupons that can be readily redeemable via smartphones and credit or debit cards. The new program is an initiative to drive sales, primarily in-store sales, with mobile advertisements. Continue reading Twitter Aims to Integrate Coupons with E-Commerce Program

While Facebook is by far the world’s leading social platform (with 1.35 billion active monthly users), new research from the Global Web Index points to Tumblr as the fastest growing platform. Tumblr’s active user base grew 120 percent over the last six months, while Facebook only experienced a 2 percent bump. And in terms of overall member growth, Pinterest had 57 percent growth, compared to Facebook’s base growth of 6 percent. In mobile apps, Snapchat saw the most growth, up 56 percent this year. Continue reading Tumblr Takes Lead as World’s Fastest Growing Social Platform

As part of Twitter’s growth strategy, the social network is launching a host of new features, the first of which rolled out last week. The new feature enables users to share public tweets with their friends via direct messages. Mobile users press on the tweet for at least a second before “Share via Direct Message” pops up in the app. The follower that receives the message will receive a push notification. The shared tweet will show up directly in the direct message conversation, just like links and photos. Continue reading New Twitter Update Lets Users Privately Share Public Tweets

In less than six years, a significant percentage of the world’s population is projected to own a mobile phone. That is 90 percent of all people over the age of six by year 2020, according to the latest Ericsson Mobility Report. And even within those parameters, smartphones only account for about 37 percent of total mobile subscriptions. There is still opportunity for growth, especially as the rising trajectory for mobile video consumption continues to push the demand for “smarter phones.” Continue reading Mobile Devices to Reach Most of World’s Population by 2020

A company called SkreensTV hopes to reinvent the way families share the living room television with a new approach to split screen technology. With up to five HDMI inputs, the new device enables users to split one TV screen to display content from various sources including pay TV, streaming services, social network sites and gaming consoles. With the use of a tablet or other mobile device, users can adjust for size and rearrange the positioning of the content being projected onto the larger screen. Continue reading SkreensTV Wants to Bring Everyone Together Around One TV

Twitter recently announced that it would launch several new features within the coming months designed to improve functionality and increase usage by loyal and casual Twitter users alike. The company plans to improve its private messaging function by the end of this year. The ability to shoot and upload videos, a display to show top tweets that users missed, and other helpful new features are expected to roll out next year. Twitter’s shares rose sharply following the announcements. Continue reading Twitter Reassures Investors with Plans for Upcoming Features

Yahoo’s latest acquisition is being heralded by some analysts as a smart move for its video business strategy. Yahoo has agreed to purchase BrightRoll, a leading platform in the video advertising space, for $640 million in cash. The deal follows the $6.3 billion recently earned by Yahoo from its investment in Alibaba. Acquisition of the video ad company could prove to be the perfect complement to Yahoo’s strategy to push more video content on its site and mobile app. Continue reading Video Advertising: Yahoo Acquires BrightRoll for $640 Million

Elon Musk, entrepreneur and CEO of SpaceX and Tesla Motors, has set global Internet access as his most recent endeavor. Working together with former Google executive and WorldVu Satellites founder Greg Wyler, Musk plans to design smaller and less expensive satellites that would compete with those already in space. Sources predict that the duo plans to launch close to 700 of these satellites. The projected cost of the project is in the range of about $1 billion. Continue reading Elon Musk Plans to Provide Internet Access on a Global Scale

Just three months after Facebook cut off the messaging capabilities from its mobile app, the company’s standalone messaging app, Facebook Messenger, now has 500 million monthly active users. That’s a 150 percent increase over last year. Much of the success is thanks to David Marcus, the former CEO of PayPal that took over the Messenger operation. In the future, Marcus and Facebook CEO Mark Zuckerberg plan to integrate payments and possibly advertising into the Messenger app. Continue reading Facebook Messenger Growing Rapidly with 500 Million Users

The Electronic Frontier Foundation has developed a rubric designed to assess which social and communication apps and tools are best at keeping our messages secure. In an era of growing concern regarding our digital privacy, the EFF believes everyone is entitled to a practical and secure way to communicate via the Internet and mobile phones. This assessment of security, or scorecard for each app and tool, is the initial step of an ongoing campaign to educate and inspire. Continue reading EFF Designs a Scorecard to Help Measure Secure Messaging

Snapchat is in talks with Buzzfeed, ESPN, CNN, Vevo and others to help launch a new feature for its popular app that offers a much wider variety of content than friends’ selfies. These media companies will produce articles, music and video for the upcoming “Discover” section of the Snapchat app, making it more of an all-inclusive media consumption app. No date has been announced regarding when the “Discover” section will make its debut on the popular photo- and video-messaging app. Continue reading Snapchat Teams with Major Media Companies on New Feature

Concert discovery service Songkick will now sell concert tickets directly to music fans. The London-based startup — which, over the course of seven years has gained 10 million active users — will now potentially earn 20 times as much revenue. While the service previously referred users to other sellers, clicking away to another service to purchase was a nuisance and could be impacted by conversion rates. Now, by adding payment information, users can purchase tickets without leaving the site.  Continue reading Songkick Service Now Sells Concert Tickets to Fans Directly

CBS announced yesterday that it would likely offer programming from premium cabler Showtime via a streaming service for viewers who do not pay for TV subscriptions. The move follows the launch of a service for the CBS broadcast network and news of HBO’s standalone service. Meanwhile, CBS News is expected to announce a video streaming service today. CBSN will reportedly be distributed via broadband as an effort to attract viewers who are increasingly turning to social media and mobile devices for their news. Continue reading CBS to Offer Showtime and CBS News as Streaming Services

Taylor Swift abruptly pulled her entire collection of music from the world’s most popular music streaming service Spotify earlier this week. The move comes just as her “1989” album went platinum, which has become almost unheard of in the music industry as album and digital download sales plummet. Swift has the money and exposure to sustain her brand without streaming, so like the Beatles, Beyoncé, and Thom Yorke and Nigel Godrich of Radiohead, she has snubbed Spotify. Continue reading Taylor Swift Joins the Ranks of Musical Artists Not on Spotify

Marriott International is making an effort to to attract a younger generation of travelers by providing new entertainment. The company has added YouTuber Jack Harries, Snapchatter Casey Neistat, and “Ghost Whisperer” producers Ian Sander and Kim Moses to its list of content creators. The newly launched Marriott Content Studio has debuted a Web series titled “Marriott Rewards’ Year of Surprises” with a monthly celebrity host, along with a co-production deal with tech startup Naritiv. Continue reading Marriott Turns to New Media to Draw Today’s Young Travelers