By
Meghan CoyleSeptember 18, 2014
Micro-sharing just got easier for Facebook users. Instead of using complicated privacy controls, Facebook is working on an app codenamed “Moments” that will let Facebook users choose which sets of friends can see their content. The app focuses on audience rather than content, so each group of “co-workers,” “family,” and “high school pals” will have their own tile in the grid design. Facebook may auto populate the groups in the new app based on users’ Facebook activity. Continue reading Facebook Builds App for Private Sharing with Close Friends
By
Marlena HallerSeptember 17, 2014
Social news and entertainment site Reddit was one of the most shared channels linking to controversial celebrity photographs reportedly hacked from iCloud accounts. In the six days prior to Reddit’s removal of the photos, the site earned enough revenue to run its servers for a month. This is based solely on Reddit Gold, and does not include ad revenue from the quarter billion page views. As Reddit seeks a new round of investments, the site’s belated removal of the page is not considered a coincidence. Continue reading Reddit Earns Significant Revenue During Celeb Photo Scandal
By
Rob ScottSeptember 16, 2014
While 73 percent of millennials still watch television content on a traditional TV set, many are turning to alternative platforms for guidance regarding what to watch. A recent Omnibus survey learned that 74 percent also watch content online via computer, smartphone or tablet, and 76 percent say they discover new shows from friends, family and social media. Service providers such as RelayTV are responding by offering platforms that effectively blend social networking with traditional television. Continue reading RelayTV Targets Millennials with Integrated Social TV Platform
By
Rob ScottSeptember 12, 2014
According to eMarketer, Google’s YouTube is projected to take in about $1.13 billion in video-advertising revenue this year, up 39 percent from $810 million in 2013. However, the digital video advertising segment in the U.S. is expanding (YouTube’s 18.9 percent share is down from 21.2 percent last year), and YouTube is not expected to increase its market share significantly over the next three years. YouTube is also somewhat limited in its ad potential due to the amount of user-generated and short content. Continue reading Growth in Digital Video Ad Market, YouTube Maintains Lead
By
Marlena HallerSeptember 12, 2014
While WhatsApp will continue to be an independent app, its acquisition by Facebook should help it reach up to three billion users, suggests Mark Zuckerberg. WhatsApp had 450 million users around the time that Facebook agreed to buy it for $19 billion, but has now reached 600 million. Facebook currently reaches around 1.3 billion people, which is half of the world’s Internet connected population. The company is focusing on spreading Internet access around the globe. Continue reading Facebook Aims to Connect the World, Starting With WhatsApp
By
Rob ScottSeptember 9, 2014
According to Facebook, its users have watched an average of more than one billion videos per day on the social network since June, with more than 65 percent of video views occurring on mobile devices. Facebook is planning new YouTube-like features that should appeal to content producers. Starting this week, users will be able to see the number of views a video has received, which could help people discover popular new videos. Facebook is also testing the ability to display related videos once a clip has ended. Continue reading Short-Form Video a Top Priority at Facebook, Says Zuckerberg
By
Meghan CoyleSeptember 5, 2014
Instead of tracking consumers’ personal data without their consent, a few companies are beginning to experiement with a new model of paying people directly for permission to track activity on their social media accounts and their credit cards. Datacoup, for example, pays consumers $8 a month for access to their personal data. For $100 a month, participants in ZQ Intelligence’s program agree to be tracked on their devices and answer questions about their consumer behavior. Continue reading Startups Are Paying Consumers for Permission to Track Data
By
Marlena HallerSeptember 5, 2014
Netflix’s new privacy feature will now allow users to select which shows they want to share with Facebook friends. In the past, people who decided to link their Netflix and Facebook accounts shared their viewed titles to all of their Facebook friends. Now, each user can recommend a TV show or movie to just one or more friends. With this update, Netflix users now have the ability to be more selective about which programs they recommend to others, and which programs they hide. Continue reading Netflix Users Control What Shows They Share with Privacy Tool
By
Marlena HallerSeptember 2, 2014
Snapchat is expecting a $10 billion investment from VC firm Kleiner Perkins Caufield & Byers. Even though the startup does not have a clear business model, its valuation has increased dramatically from last year’s $2 billion. The investment could help Snapchat advance into the advertising world, a move that is expected this year. Snapchat, which is the third-most used app among millennials, may become a viable platform for generating revenue from the age group through advertising. Continue reading Advertising May Result From $10 Billion Snapchat Investment
By
Meghan CoyleAugust 29, 2014
A new app from Instagram makes it possible for users to create high-quality time-lapse videos from their iPhones. Amateur photographers simply click a button to start and stop recording, and then use a single slider to adjust the speed of the frames. The new app relies on data from the smartphone’s built-in gyroscope to perform the image processing, making the videos appear less shaky. Hyperlapse is currently available on iOS, while an Android version is being planned. Continue reading Hyperlapse: Produce Time-Lapse Videos with Instagram App
By
Rob ScottAugust 28, 2014
According to a new study by comScore, U.S. consumers are now spending 52 percent of their time with digital media via mobile apps. Marking a significant shift, we are now spending more time on mobile apps than we are on desktop PCs and mobile Web surfing. The report indicates that mobile usage as a whole now accounts for 60 percent of our time with digital media, while desktop-based consumption accounts for 40 percent. Additionally, one-third of U.S. users download at least one app per month. Continue reading New First: Majority of Digital Media Accessed on Mobile Apps
By
Marlena HallerAugust 28, 2014
Facebook has hired the team behind WaveGroup Sound, a California-based company that specializes in audio production for games. The company has produced tracks for “Guitar Hero,” “Rock Band” and “Dance Dance Revolution,” and has also produced sound for a variety of startups, hardware devices and mobile apps. The WaveGroup team will serve as the full-time in-house sound design team for Facebook. The group is expected to focus on sound for Facebook’s external apps. Continue reading Facebook Hires WaveGroup Sound as In-House Design Team
By
Marlena HallerAugust 26, 2014
Nielsen reports that the number of hours people ages 12 to 17 watch traditional television has dropped seven percent in the last five years, indicating that teens watch less television than any other age group. Meanwhile, over 75 percent of this age group use Facebook and 25 percent use Instagram. Recent statistics have highlighted a shift in younger viewers’ habits from traditional television programming to digital short form content such as YouTube, Vine and Instagram videos. Continue reading Teens Shifting From Traditional TV Content to Online Videos
By
Rob ScottAugust 25, 2014
The 66th Primetime Emmy Awards will air tonight on NBC, this year with a few social media twists. Actor Aaron Paul, nominated again for his role in “Breaking Bad,” is thanking his fans with another Hollywood scavenger hunt. He recently posted a photo on Instagram promising signed scripts, posters and more. Facebook is providing an oversized tablet designed to let celebs answer questions from fans during the festivities. And Google has posted TV filming locations that you can check out on Street View. Continue reading More Social Interaction Surrounding This Year’s Emmy Awards
By
Marlena HallerAugust 25, 2014
Vine’s new import feature is aimed at brands that want to produce videos without the limitations of a smartphone camera. Previously, Vine only allowed for six-second videos to be recorded and shared using the camera on users’ phones, which boosted creativity for individuals but hindered any commercial use. Now, users can upload videos shot with professional-grade cameras that are edited with computer software. The move is a step toward Twitter’s plan to monetize its video-sharing service. Continue reading Twitter Hopes New Import Feature for Vine Will Attract Brands