Google is playing catch-up in the world of mobile messaging apps in emerging markets overseas. Facebook closed on the $19 billion WhatsApp acquisition earlier this week, and reportedly, Google may have a similar app in the works. The company plans to test its app in India and other emerging markets, which is where tech companies are now looking for growth. A messaging app from Google could help the brand find a foothold in these markets and eventually generate revenue. Continue reading Google Developing Messaging App to Compete with WhatsApp

Facebook is reportedly ready to allow money transactions between friends on Messenger, according to hacked screenshots and video from Cycript. The feature will allow users to send money using a debit card, similar to how one would send a picture. In order to enhance security, an in-app pincode has been added. The reasoning behind former PayPal President David Marcus’ move to head of Messenger is now clear. The app could compete with Venmo, PayPal, and Square Cash. Continue reading Facebook May Introduce Payments Through its Messenger App

Facebook has relaunched Atlas, an advertising platform to help companies better target users on websites outside the social network. The company acquired Atlas from Microsoft last year. While Google’s DoubleClick is the dominant advertising tool with a 32 percent share of the market this year, Facebook is aiming to increase its 8 percent to take over the lead. Facebook sees a major opportunity in the 92 percent increase projected for the worldwide mobile ad market. Continue reading Facebook Sets Sights on Mobile Ad Market with Atlas Relaunch

Twitter is investing $10 million in MIT’s Media Lab for research purposes. The company will also provide researchers with the archives of every public tweet, along with the real-time feed. The researchers will attempt to understand how information spreads on social media platforms like Twitter. MIT will use the investment over a five-year period to build tools involving data visualization and mobile apps. This is the first investment that Twitter has made for academic research. Continue reading Twitter Helps MIT Study Spread of Information via Social Media

Lionsgate and “Twilight” creator Stephenie Meyer announced plans to distribute a series of short films exclusively via Facebook. Five aspiring female directors will be hired to produce mini-movies based on the “Twilight” characters. Meanwhile, Netflix announced a new original series for kids, the animated “Kong: King of the Apes,” in addition to an exclusive four-picture deal with Adam Sandler. Netflix is also dealing with a potential exhibition boycott after announcing the sequel to “Crouching Tiger, Hidden Dragon.” Continue reading ‘Twilight’ Coming to Facebook, Netflix Unveils Exclusive Deals

Facing new competition in the mobile payment space, including the recently unveiled Apple Pay, eBay announced yesterday that it plans to spin off its PayPal business into a separate publicly traded company in late 2015. This is an about face by the online retailer, which had defended keeping the companies together after investor Carl Icahn aggressively pushed for a separation. EBay now says that a split will provide both companies with better competitive positions and allow them to focus on strategy. Continue reading Course Reversal: eBay Plans to Spin Off PayPal Biz Next Year

Many consumers have found that the fastest way to get a response from a company is to send a tweet, but the 140-character length and the public nature of the social network limit the conversation. Hootsuite Media, the maker of the popular social media management app, is rolling out a solution: a feature that allows businesses to initiate calls with their customers via Twitter. Consumers who send the company tweets will get a reply with a phone number so that they can talk offline. Continue reading Hootsuite Takes Customer Service from Twitter to Phone Calls

A recent study from Twitter shows that live-tweeting from an actor’s account can boost the volume of conversation on the social network. Series premieres with live-tweeting cast-members had 64 percent more tweets that day than TV shows that did not. The difference for live-tweeting from the show’s official handle was only a seven percent increase. Twitter says actors also generate a significant following when they live-tweet. Their lift in follow rate increases by 228 percent. Continue reading Study: Live-Tweeting Actors Drive Engagement, Good for Shows

Dataminr is a software tool that can find patterns in the millions of tweets posted every day to help news organizations spot leads for breaking news. CNN, BBC, and Gannett had already been testing Dataminr before the software was officially released on Tuesday. The new “Dataminr for News” includes a new mobile app, which will send alerts to notify journalists of developing stories. Dataminr is one of several technologies that media companies are using to mine social media. Continue reading New Software Can Detect Breaking News Leads on Social Media

Facebook reportedly plans to unveil a new advertising platform next week that is designed to improve how marketers target and measure their online ads. Atlas, a re-tooled version of the Atlas Advertiser Suite that the social network purchased from Microsoft last year, intends to challenge Google’s dominance in the online ad space. The new platform is expected to help marketers understand the engagement that results from ads on Facebook’s services and third-party websites and apps. Continue reading Facebook Takes Aim at Google with New Advertising Platform

Social network Facebook is making changes to its algorithm that determines what stories show up in its users’ News Feeds. The update will give major news events like the Ferguson riots more priority, so that people can share and discuss these stories as they unfold. Facebook has also been able to convince advertisers to spend on high user engagement. An eMarketer report shows marketers’ digital ad spending share is higher than the share of time people actually spend on Facebook. Continue reading Facebook Updates News Feed to Include More Current Events

Micro-sharing just got easier for Facebook users. Instead of using complicated privacy controls, Facebook is working on an app codenamed “Moments” that will let Facebook users choose which sets of friends can see their content. The app focuses on audience rather than content, so each group of “co-workers,” “family,” and “high school pals” will have their own tile in the grid design. Facebook may auto populate the groups in the new app based on users’ Facebook activity. Continue reading Facebook Builds App for Private Sharing with Close Friends

Social news and entertainment site Reddit was one of the most shared channels linking to controversial celebrity photographs reportedly hacked from iCloud accounts. In the six days prior to Reddit’s removal of the photos, the site earned enough revenue to run its servers for a month. This is based solely on Reddit Gold, and does not include ad revenue from the quarter billion page views. As Reddit seeks a new round of investments, the site’s belated removal of the page is not considered a coincidence. Continue reading Reddit Earns Significant Revenue During Celeb Photo Scandal

While 73 percent of millennials still watch television content on a traditional TV set, many are turning to alternative platforms for guidance regarding what to watch. A recent Omnibus survey learned that 74 percent also watch content online via computer, smartphone or tablet, and 76 percent say they discover new shows from friends, family and social media. Service providers such as RelayTV are responding by offering platforms that effectively blend social networking with traditional television. Continue reading RelayTV Targets Millennials with Integrated Social TV Platform

According to eMarketer, Google’s YouTube is projected to take in about $1.13 billion in video-advertising revenue this year, up 39 percent from $810 million in 2013. However, the digital video advertising segment in the U.S. is expanding (YouTube’s 18.9 percent share is down from 21.2 percent last year), and YouTube is not expected to increase its market share significantly over the next three years. YouTube is also somewhat limited in its ad potential due to the amount of user-generated and short content. Continue reading Growth in Digital Video Ad Market, YouTube Maintains Lead