A capacity 12,500 tickets were sold for DigiFest NYC, a festival where more than 70 social media stars took to three stages this past weekend. The event is part of a booming corner of entertainment that features performers and personalities who are generating fans via social networks such as YouTube, Instagram and Vine. Los Angeles startup DigiTour Media produced the festival, and is one of several companies putting social media celebrities on stage for paying audiences. Continue reading New Trend: Social Media Stars Featured in Festivals and Tours

Consumers are bombarded with marketing schemes on their social media sites, and they are growing wary of fake reviews and Facebook likes. A new survey found that marketers are more relaxed about online marketing techniques than consumers are. About 67 percent of consumers believe that hiding negative search results of a business or product is unethical and 71 percent of consumers think it is misleading to create fake accounts to leave positive reviews for businesses. Continue reading Survey Finds Consumers Skeptical of Social Media Marketing

Adventr has launched a new drag & drop editing platform that allows users to create interactive videos. The New York City-based startup is backed by musician John Legend, and was founded by Devo Harris, better known as Grammy-winning producer and songwriter Devo Springsteen. The service essentially works by overlaying graphics on video, and giving users multiple choices. Adventr also allows users to share their videos on Twitter, Facebook, and any website that supports the VPAID format. Continue reading New Startup Adventr Will Help You Easily Make Interactive Videos

To promote the home entertainment release of Ben Stiller’s “The Secret Life of Walter Mitty,” Twentieth Century Fox has teamed up with Google Glass and YouTube personality, iJustine, for a new way to experience Mitty’s adventures. From April 8-15, iJustine is in Reykjavik, Iceland as part of a crowdsourced adventure, recording her endeavors with Google Glass, and posting them on YouTube and other social media platforms. The film comes to Blu-ray and DVD April 15. Continue reading Google Glass Brings Fans on Real “Walter Mitty” Adventures

Digital omnivore is a term that refers to consumers who own a trio of CE devices — specifically tablets, smartphones and laptops. Deloitte’s eighth “Digital Democracy Survey” found that over 37 percent of U.S. consumers are now digital omnivores, a 42 percent increase over the previous year. The growth is driven by a 33 percent increase in tablet adoption and an 18 percent increase in smartphone ownership. Women currently account for 45 percent of the digital omnivores group. Continue reading Deloitte: Digital Omnivores Crave More Content Across Devices

Fox, Twitter, and the Advertising Research Foundation recently released a study that suggests people are likely to pick up a new series or start watching a show they previously stopped following after seeing related tweets. The study found that when people remember seeing a TV-related tweet, they are likely to take immediate action. The study included 12,577 people who were recruited on Twitter, and were surveyed within 24 hours of primetime Twitter activity. Continue reading Viewers Pick Up New Shows After Seeing TV-Related Tweets

The SXSW Music, Film and Interactive Festival kicks off in Austin, Texas today. The interactive portion of the conference, now in its 21st year, has grown to hundreds of sessions. Privacy, security, wearable tech, the Internet of Things and 3D printing are expected to be hot topics. On Monday, the show will host a conversation between NSA whistleblower Edward Snowden (via videoconference) and Christopher Soghoian of the American Civil Liberties Union. Julian Assange, founder of WikiLeaks, is also scheduled to speak. Continue reading Expect an Emphasis on Privacy and Security at SXSW Festival

The Institute of Electrical and Electronics Engineers (IEEE) suggests that 85 percent of tasks in an average person’s daily life will include game elements by 2020. Gamification is already being integrated into social media, data collection, the healthcare industry and more. Social media sites including Foursquare, Yelp and Facebook are incorporating game and reward features. For example, they encourage users to check into restaurants by rewarding them with badges and titles, such as “mayor” of a restaurant. Continue reading IEEE Predicts That Our Daily Lives Will Be Gamified by 2020

Facebook has agreed to purchase mobile messaging company WhatsApp for $19 billion, in what marks the largest-ever acquisition of a company backed by venture capital. The deal, which comes in the wake of Facebook’s failed attempt to acquire messaging service Snapchat, includes $3 billion in restricted stock, $4 billion in cash, and $12 billion in Facebook shares. The deal easily outranks other notable startup acquisitions, including Facebook’s $1 billion purchase of Instagram, and Microsoft’s $8.5 billion Skype deal. Continue reading Facebook to Acquire Mobile Messaging Service for $19 Billion

The HPA Tech Retreat was in full swing on Tuesday, and one of the most intriguing presentations was a case study in the use of Big Data, given by Christy King, VP digital technology and R&D at the Ultimate Fighting Championship. King, co-presenting with journalist Deborah McAdams of TV Technology outlined the methods that UFC employs to collect and analyze data about its fans and viewers, including how they use that data to make decisions about marketing and expansion. Continue reading UFC Discusses Its Big-Data Strategy at the HPA Tech Retreat

Media organizations are behind the curve when it comes to making the most of analytics: 97 percent don’t have automated real-time media analytics solutions and 94 percent leverage social media only for marketing purposes. In an HPA Tech Retreat panel that looked at better leveraging of social media and analytics, HP Enterprise Services’ Steve Poehlein, who moderated, pointed out that, “there’s a deluge of all these different ways to see content.” “What do analytics mean to the entertainment industry?” he asked. Continue reading HPA Retreat: Leveraging Analytics in a Multi-Platform Universe

Despite Twitter’s limited growth over the past few quarters, the social messaging service continues to experience second screen popularity with television viewers. Facebook is attempting to tap into this market as well, but has been battling the perception that its users generally post before or after a broadcast, rather than during it. However, U.K.-based social analytics agency SecondSync released a study that suggests 60 percent of Facebook interactions about TV programs occur during the broadcasts. Continue reading Second Screen: The Battle Between Tweets and Facebook Posts

Twitter has been quietly introducing a major profile redesign, one which is similar in ways to Facebook and Google+. This new layout gives more space to header photos, and shifts profile pictures to the left. It also makes tweeted photos much bigger. The change includes a revamped tweet stream and a focus on images and content cards. CEO Dick Costolo said the new layout is part of the company’s effort to make Twitter easier to navigate for new users. Continue reading Twitter Testing New Layout Similar to Facebook and Google+

The growing flood of news delivered via the Internet has created a dilemma for readers: how to efficiently sift through the never-ending treadmill of information. Facebook’s new Paper app and the newly updated media-reading app Flipboard are both trying to leverage the effectiveness of a traditional newspaper teamed with the convenient functionality of a smartphone app. According to one review, Paper helps provide a broad view of the news, while Flipboard is easier to personalize. Continue reading News Apps Review: Comparing Facebook Paper with Flipboard

In response to the evolving user base of popular social networks such as Facebook, a new venture called Blend hopes to return social media to a younger crowd with its app designed exclusively for undergraduate students. San Jose, CA-based Blend currently enables users to share photos and win gift cards, but has plans to become more of a social network with interactive features like commenting. Founded in May 2013, Blend has nine employees, including its three young co-founders. Continue reading Social Network Attempts to Recapture Early Spirit of Facebook