If rumors prove true, Facebook’s photo-sharing app Instagram may soon include the ability to take and share short videos, similar to how Vine works. Following the company’s release of a hashtag feature and the rollout of its new iPhone and Android features, Facebook has scheduled a product launch event for Thursday in Menlo Park. “A small team has been working on a big idea,” reads the invitation. “Join us for coffee and learn about a new product.” Continue reading Mysterious Facebook Press Event to Unveil Instagram Video?

Social media platform LinkedIn has been making the transition from a utilitarian network designed for business professionals to something much more dynamic. Since October, LinkedIn has been offering original content authored by a select group of “Influencers,” leaders from a variety of fields that post their thoughts on life, careers and success. Traffic to all LinkedIn’s news products has increased eightfold since the Influencers were introduced. Continue reading LinkedIn Turns to Influencers to Enhance Publishing Efforts

Last week, Facebook officially unveiled hashtags to its social platform, following months of speculation. Hashtags are immensely popular on Twitter, while gaining momentum on other social services such as Google+ and Instagram. The move could have significant implications regarding advertising potential and search engine optimization. Facebook is already encouraging brands to start including hashtags in their Facebook ads.  Continue reading Facebook Borrows from Twitter Ad Playbook with Hashtags

Google earned more than half of the $8.8 billion spent on global mobile Internet advertising in 2012, according to eMarketer’s first study on worldwide digital and mobile advertising. Google took in nearly one-third of all digital ad dollars spent worldwide. The market research firm notes that Google earned $4.61 billion in mobile Internet ads last year, three times its 2011 earnings. This year’s total mobile revenues are estimated to be up 92.1 percent to $8.85 billion. Continue reading Google Leads in Mobile Ad Revenue, Facebook on the Rise

Following months of acquisition talks with multiple players, Google has announced it is purchasing traffic navigation company Waze. Financial terms were not disclosed, but sources suggest that Google offered more than $1 billion for the free mobile service, which is currently used by more than 50 million people and launched its global ad platform in November 2012. Other Waze suitors reportedly included Facebook and Apple. Continue reading Google to Acquire Traffic Mapping App Waze for $1 Billion

Reality series “Summer Break,” scheduled to premiere on Monday, is taking a nontraditional approach by distributing its content exclusively via social media sites such as Twitter, Tumblr and Instagram. Producer Peter Chernin of the Chernin Group sees the future of entertainment in social media and his new show will test this theory, targeting a younger audience he hopes will turn to their mobile devices to follow the unscripted stories. Continue reading Summer Break: Reality Series Exclusively for Social Media

Television viewers are uploading episodes of their favorite shows and re-editing them, marking the next step in the increasingly interactive relationship with media content. One viewer unpacked the nesting-doll narrative of “Arrested Development” when the new season was released on Netflix, and re-edited it in chronological order before posting links on Reddit. Fans of HBO’s “Game of Thrones” recently posted their versions of a particularly violent scene to YouTube, after setting it to pop music and cartoon sound effects. Continue reading Television Fans Edit Their Own Versions of Favorite Shows

Software firm Youtoo Technologies announced that it has integrated its interactive video technology into “OK! TV,” a nationally syndicated half-hour news and entertainment magazine show co-produced by American Media and Unconventional Partners that will debut on September 9. Integrating Youtoo’s technology will enable the audience to directly interact with the show through online video and social and mobile apps. Continue reading Pop Culture and Lifestyle Show to Feature Viewer Interaction

Ericsson released a new mobility report yesterday that suggests video traffic is growing on mobile networks by 60 percent annually and overall data traffic is predicted to grow 12-fold by the end of 2018. The report notes that global smartphone subscriptions reached 1.2 billion in 2012, a number expected to approach 4.5 billion by 2018. Additionally, Ericsson anticipates 60 percent of the world’s population will be covered by LTE in 2018. Continue reading Ericsson Mobility Report: LTE and Mobile Video Drive Growth

Amazon has ordered two live-action comedies and three children’s shows to be offered on its subscription service Amazon Prime. The original programming was selected from 14 pilots the company made available to subscribers last month, from which customer reactions helped guide the selection process. The new series include a political comedy starring John Goodman and a show about a group of friends looking to launch the next social networking app. Continue reading Amazon Orders Original Programming for Subscription Service

News Corp. is planning a social networking expansion of its Wall Street Journal website, which will transform the site into a platform intended for more than simply delivering news. Lex Fenwick, CEO of Dow Jones, described the company’s plans during an investor day earlier this week. The focal point of the platform is a feature called WSJ Profile, which allows users to post what is essentially a digital resume and features social functions that could compete with LinkedIn. Continue reading News Corp. to Launch Social Network for Wall Street Journal

It’s that time of year again. Internet analyst Mary Meeker, general partner at venture capital firm Kleiner Perkins Caufield & Byers, presented her annual Internet Trends report in California yesterday. Speaking at the D: All Things Digital conference in Rancho Palos Verdes, Meeker noted there are now 2.4 billion worldwide Internet users. Mobile usage is rapidly expanding, while the Internet is becoming more social and content rich. In the future we should anticipate wearable computing devices, connected cars, drones and other new platforms. Continue reading D11 Conference: Mary Meeker Presents Internet Trends Report

At the D: All Things Digital conference in California yesterday, Facebook COO Sheryl Sandberg suggested it would take time to get Facebook Home on track. While acknowledging problems with Facebook’s new Android application, she remains optimistic about the company’s vision for a mobile experience. She stated that “Facebook Home is version one of a very large transformation” and suggested that progress is “going to be a long road.” Continue reading D11 Conference: Facebook COO Discusses New Android App

According to Cisco’s new Visual Networking Index (VNI) forecast, online video is growing faster than any other type of consumer service, and within four years online video services will be more popular than social networks such as Facebook and Twitter. The report predicts that by 2017 there will be 3.6 billion global Internet users and 19 billion global networked devices. Additionally, the average broadband speed will increase by a factor of 3.5 to 39 Mbps. Continue reading Cisco Says Online Video to Outpace Social Networks by 2017

Facebook acknowledged yesterday that its systems have failed to effectively identify and remove hate speech, particularly in regards to gender-based issues. The announcement was made in response to pressure from feminist groups that want to ban a growing amount of text and images that promote violence against women. Facebook has promised to make a number of changes, including new employee training and measures of user accountability. Continue reading Facebook Responds to Activist Concerns About Hate Speech