Twitter Introduces New Music Charts that Track Popularity

Twitter has rolled out a new component to its #Music service for the Web that offers charts based on genre and artist popularity. The service is powered by the San Fancisco-based company We Are Hunted, which Twitter acquired in 2012. The charts provide compelling data that should be of interest to record labels and could potentially lead to artists engaging more directly with their fans on Twitter. Continue reading Twitter Introduces New Music Charts that Track Popularity

Pinterest: Hollywood Studios May Go Social to Market Films

While retailers continue to successfully use content sharing service Pinterest to help boost product sales, the strategy has drawn the attention of major Hollywood studios. Marketers are experimenting with ways that would help movie posters and promotional stills that are pinned to the site translate into ticket sales. Although transactions do note occur directly on Pinterest, clicking a pinned image can redirect users to other sites. Continue reading Pinterest: Hollywood Studios May Go Social to Market Films

Yahoo Announces $1.1 Billion Acquisition Plan for Tumblr

Yahoo announced early this morning that it has agreed to pay $1.1 billion for Tumblr, the six-year-old blogging site that touts more than 100 million users, but little in the form of revenue. While Tumblr users have already expressed concerns that the site could end up cluttered with ads, Yahoo CEO Marissa Mayer promises “not to screw it up.” The deal marks the largest social acquisition in years, surpassing last year’s $1 billion purchase of Instagram by Facebook. Continue reading Yahoo Announces $1.1 Billion Acquisition Plan for Tumblr

Upfronts: USA Network Unveils Screen Unification Strategy

We recently reported that networks such as ABC, TBS and TNT will be offering new apps that reflect the multi-platform TV Everywhere strategy so prevalent at last week’s Upfronts in New York. USA Network is making a similar move with its “screen unification strategy” that synchronizes the viewing experience across TV, online and mobile. USA, which unveiled its plans on Thursday, will begin rolling out the new initiative in early June. Continue reading Upfronts: USA Network Unveils Screen Unification Strategy

Glassware: Google Announces New Apps for Glass Device

Google’s Internet-connected Glass device will soon feature seven new apps, which the company hopes will makes the glasses more functional. The Glassware apps, announced at the I/O developers conference yesterday, include Twitter, Facebook, Tumblr, reminder notes from Evernote, news alerts from CNN and fashion features from Elle. The seven additions join Path and The New York Times as the only apps currently available on Glass. Continue reading Glassware: Google Announces New Apps for Glass Device

Google I/O: New Music Service, Google+ Updates and More

Google kicked off its annual I/O developers conference yesterday with a three and a half hour keynote delivered before 6,000 attendees at the Moscone Center in San Francisco. In addition to a surprise appearance by CEO Larry Page, who discussed obstacles to technological progress and answered questions from software developers, the event detailed updates and new releases involving Google+, Google Maps, Hangouts, Google Play Music All Access, a special Galaxy S4 smartphone and more. Continue reading Google I/O: New Music Service, Google+ Updates and More

Corporate Boards Are Turning to Young Digital Directors

Concerned about a lack of digital expertise, many public company boards are actively recruiting digital directors, who are often decades younger than their colleagues. The directors are pursued to advise management on digital marketing strategies, business alliances, recruitment and strategies involving mobile devices, social media, online sales, data analytics and more. The shift in corporate strategy has made digital experts a hot commodity. Continue reading Corporate Boards Are Turning to Young Digital Directors

ESPN and Twitter Expand Collaboration with Video Clips

ESPN plans to post sports-related highlight videos on Twitter in the coming year. Sports fans can expect clips from soccer matches leading up to the World Cup, college football and the X Games. The videos will be made available on Twitter’s site and mobile apps shortly after the live television broadcasts. The collaboration is part of a bigger movement by TV networks and the microblogger to discover new approaches to advertising revenue. Continue reading ESPN and Twitter Expand Collaboration with Video Clips

Twitter: Branded Vines Shared More Than Branded Videos

Video tech company Unruly Media has released Vine metrics to coincide with the celebration of the mobile video app’s first 100 days. According to the research, five Vine videos are shared on Twitter every second and branded Vines are now four times more likely to be shared by users than branded online videos. Weekends are by far the most popular time to share Vines. To compile its report, Unruly Media collected data from more than 10 million Vines over a one-month period. Continue reading Twitter: Branded Vines Shared More Than Branded Videos

Revamped LinkedIn Today Features New Content Channels

The launch of new magazine-style content channels is another step by LinkedIn toward becoming an online media entity with a focus on business news. The social network revamped its LinkedIn Today offering yesterday with a simpler design, the introduction of 20 channels (or categories) of news, multiple options for sorting content, and revised email digests. Users can subscribe to channels and authors who are part of the Influencer program. Continue reading Revamped LinkedIn Today Features New Content Channels

Reality Series to Play Out Entirely on Social Media Platforms

The Chernin Group is producing an unscripted reality series that plans to skip television distribution in favor of a new social media model. The series will be distributed entirely via social platforms including Twitter, Instagram, YouTube and Tumblr. The concept is a bold experiment that hopes to target younger viewers on the devices and platforms that have replaced their traditional television viewing. Continue reading Reality Series to Play Out Entirely on Social Media Platforms

Google Joins FIDO Alliance: Hopes to Replace Passwords

Google has joined a consortium of technology companies that plans to make online accounts more secure. The FIDO Alliance, which was founded in part by Lenovo and PayPal, launched a set of technology standards earlier in the year that could reduce reliance on passwords. The group hopes hardware can have more of a role in authenticating users, and has been working on different ideas such as security chips and voice recognition. Continue reading Google Joins FIDO Alliance: Hopes to Replace Passwords

AP Twitter Account Hacked: Underlines Need for Security

The Associated Press Twitter account was hacked yesterday with a false report involving explosions at the White House. The account was quickly suspended, but not before the news had been retweeted thousands of times, resulting in a temporary yet sharp drop in the Dow and news outfits clamoring to ascertain details. Although the account is active again, the news agency has nearly 2 million less followers, which Twitter explains could take up to 24 hours to repair. Continue reading AP Twitter Account Hacked: Underlines Need for Security

Music Streaming App Piki Lets Friends Pick Music for You

The team behind DJ-focused music service Turntable.fm debuted a new smart-radio service called Piki last week that offers a new take on music discovery. Unlike other streaming music sites such as Pandora, Piki creates playlists based on what your friends are currently listening to. Other developers like Rdio and Fuzz have created similar services, but have yet to make a significant impact. Continue reading Music Streaming App Piki Lets Friends Pick Music for You

New Facebook Ad Strategy May Cause Privacy Concerns

Facebook has created a new way to use ads that appeal more directly to its users. Through third party marketers, the social media site will use offline information in order to show advertisements that cater to a user’s specific interests. Even though personal information will reportedly stay secure, the approach is raising concerns regarding whether or not Facebook is trying to collect too much information from consumers. Continue reading New Facebook Ad Strategy May Cause Privacy Concerns