The Airbnb travel accommodations website teamed with ad agency Mullen San Francisco to launch a new experiment in Vine marketing this past week. The “Hollywood & Vines” campaign will result in a short film composed of six-second Vine videos submitted by consumers. Shooting days ran August 22-25, with assigned shots posted hourly. “If your Vine is selected it will be featured on the Sundance Channel and you’ll receive a $100 Airbnb coupon,” explains the campaign’s site. Continue reading Vine Marketing: Airbnb Launches Video Crowdsourcing Campaign

Facebook announced its new shared photo albums feature yesterday that allows as many as 50 “contributors” to upload 200 images each to the same album. That means the shared albums can be as large as 10,000 photos in total. Previously, users were only able to upload photos to albums they had created, while albums were limited to 1,000 images. The new feature may affect photo album apps such as Albumatic and Flock. It is also similar to Google+’s Party Mode, which lets users share photos and videos. Continue reading Facebook Unveils Shared Photo Albums, Ideal for Group Events

New York-based startup Foursquare may have found its most lucrative business move yet, which involves monetizing data about venues and locations that has been collected from millions of check-ins. The company already monetizes data through a partnership with Gnip, which sells packaged data from social services like Twitter, but these efforts may be expanded in the future if Foursquare partners with Yahoo for the company’s location data. Continue reading Foursquare and Yahoo Discussing Potential Data Partnership

Social media is no longer dominated by the younger crowd. According to Pew Research, more older Americans are beginning to discover the benefits of sites such as Facebook, and a recent study shows that social media use among people over 50 is growing faster than for any other age group. While Facebook is the most frequented social media site for the older audience, it is possible that it will be the launching pad for interest in other services such as Twitter, Pinterest and Tumblr. Continue reading Social Media Growing in Popularity With the Over 50 Crowd

Facebook is conducting tests with selected partners regarding a new payment product for online purchases on mobile apps. The service would allow any Facebook user that has provided their credit card to make purchases on partnering e-commerce mobile apps without having to enter billing information. The payment system could provide valuable data for itself and advertisers on shopper behavior and preferences in and out of Facebook. Continue reading Facebook Testing Mobile Payment Service, Rival To PayPal

As part of its ongoing effort to generate more traffic and potential advertising revenue, Twitter is testing new ways of bringing more television content to its platform. Currently, the company is testing a new feature in which links to TV shows appear as Twitter cards in a user’s Timeline. The cards’ click-through feature provides links to the show, related tweets and accounts that might be relevant to fans of that show. Separately, the company has announced that several updates to TweetDeck will make it faster and more convenient to use. Continue reading Twitter Tests TV Trending Feature and Upgrades TweetDeck

Twitter currently dominates the world of “public” sharing, with numerous celebrities and public figures utilizing the service to interact with fans. Facebook hopes to compete with Twitter in this arena, and is creating an app that would allow celebrities to more readily engage in conversation with their fans from a mobile device. The VIP app, currently being tested by a small group of partners, could help make the relationship between celebrities and their fans more intimate and immediate. Continue reading Facebook Testing New VIP App in Attempt to Take On Twitter

Facebook has agreed to acquire Pittsburgh-based Mobile Technologies, a developer of voice-recognition and speech translation tools. Founded in 2001, Mobile Technologies offers an automatic interpretation service for lectures and developed Jibbigo, a speech-to-speech translator app for iPhone and Android. The company’s goal has been to break “through language barriers to open up communication between the people of the world.” Continue reading Facebook to Acquire Developer of Speech Translation Tools

Facebook recently announced two new features for its mobile Web and iOS and Android mobile apps that will allow users to book restaurants and access TV and movie listings without ever leaving the world of Facebook. These features could help the social network compete with services offered by the likes of Fandango, Yelp and GroupOn. Ultimately, by influencing offline spending, Facebook hopes to generate more revenue and draw more advertisers. Continue reading Facebook Launches New Features to Influence Offline Spending

Executives at American Express are targeting millennials with a new sponsorship program that includes prepaid debit cards featuring images from the popular online video game “League of Legends” by Riot Games. Tomorrow, the company will announce a program through which users will receive 1,000 points when they sign up for the card and another 1,000 points when they load $20 onto the card. Additional points can be earned with purchases and when the card is linked to a direct deposit account. Continue reading AmEx Debit Cards to Feature Images from Online Video Game

Chad Hurley and Steven Chen, the founders of YouTube, have released a new video creation and sharing app called MixBit. It is similar to other video apps such as Twitter’s Vine and Facebook’s Instagram. The app will allow users to capture 16 seconds of video, while Vine’s maximum is six seconds and Instagram’s limit is 15 seconds. MixBit is different from its competitors in that it allows video editing, but others may soon introduce this feature as well. Continue reading MixBit Takes On Vine and Instagram with Video Sharing App

NBC News is looking to leverage on-the-scene user generated content for its news coverage, envisioning a day when live video could be streamed directly to its New York control rooms from the camera phones of witnesses to newsworthy events. This approach could replace or complement footage by professional crews and ease the pressure of producers frantically searching Twitter and Facebook to locate eyewitness accounts. The network is acquiring Web service Stringwire as its first step toward this goal. Continue reading NBC News to Purchase Stringwire for Streaming Phone Video

Facebook video ads are likely to debut this fall, instead of this summer. The debut has fueled much speculation regarding the amount of revenue that this will generate for the company. The video ads are expected to offer a new way to target advertising to non-broadcast TV watchers. It will be determined what form the much debated videos will take, and if the $2 million price tag will attract businesses and audiences on the Web and mobile devices. Continue reading Facebook Expected to Unveil Video Ads for Web and Mobile

Twitter announced on Thursday a partnership with Datalogix, a marketing company that measures the impact of online advertisements, to develop an “offline sales impact” program. The new program intends to help quantify the effect of promoted and organic (non-advertising) tweets on offline sales for consumer packaged goods (CPG) businesses in the U.S. Twitter plans to offer this program to more verticals and outside the U.S. in the future. Continue reading Twitter and Datalogix to Measure Impact of Tweets on Sales

On Tuesday, Facebook announced that it will now regularly publish blog postings about the algorithm that runs the display of posts on the home screen of its users. This is a reversal for Facebook, as it has previously kept its algorithms secret. This openness is an attempt to improve credibility among its users and businesses. The company is also debuting a new “Story Bumping” feature, which will push missed stories ahead of ones already read. Continue reading Facebook To Open Up on Changes to News Feed Algorithms