Google may directly challenge Skype with a new feature that enables free voice calls to the U.S. and Canada within Google+ Hangouts.
“To activate the feature, simply start a Hangout, click the Invite button at the top, select ‘Phone,’ and enter a phone number. If the recipient picks up, they’ll be instantly connected,” reports TechCrunch. “The free offer is supposed to last through 2012.”
This allows people who don’t have a Google account or even a computer to join a G+ video chat. It also enables free 1-on-1 calls, much like Skype.
The service has the potential to be used for conference calls, in making group decisions or serve as a a draw simply for casual use.
Google hopes the free calls will attract people to Hangouts, which has been “a bit sparse due to the social network’s low current user count.”
YouTube is redesigning its homepage and channel pages to incorporate “better personalized video discovery and viewing, with a notable emphasis on social features,” reports TechCrunch.
A new default Subscriptions feed on the homepage offers users content based on what videos they watch and which channels they subscribe to (the feed can also be filtered). Users can share videos using Google+ or by opting-in on Facebook, both located on the navigation bar.
Channel pages have four new templates that come with a Feed tab showing the channel owner’s activity (highlighting features such as commenting on a video and subscribing to a channel).
“These additions, which are more analogous to template options in Tumblr or MySpace rather than Facebook’s one-size-fits-all style, let producers promote their works in the most natural style for what they offer,” suggests the post.
The homepage and channel changes are the first significant updates, but TechCrunch adds that YouTube is “also introducing a site-wide design upgrade to all the elements — typography, iconography, etc. It’s separately adding new versions of its Xbox and Google TV applications, that feature magazine-style tile interfaces showing various channels. Finally, the company is touting the success of its advertising platform, saying that it’s seeing strong demand for its new cost-per-click style of video ads.”
Facebook has selected Taiwanese phone manufacturer HTC to build a smartphone code-named “Buffy,” after the television vampire slayer.
Ironically, the device will run a customized OS from its main competitor, Google’s Android, and integrate a number of Facebook’s services, many of which will run as HTML5 apps.
“Facebook only recently chose HTC, after also considering at least one other potential hardware partner — Korea’s Samsung,” reports AllThingsD. “That means the products themselves are still a ways from hitting the market, potentially as long as 12 to 18 months.”
According to a Facebook spokesperson: “Our mobile strategy is simple: We think every mobile device is better if it is deeply social. We’re working across the entire mobile industry; with operators, hardware manufacturers, OS providers, and application developers to bring powerful social experiences to more people around the world.”
Although other companies have released phones with dedicated Facebook buttons, Buffy is expected to provide deeper integration, “bringing friends and social activities deep into the mobile interface.”
A 2011 study conducted by the Pew Internet and American Life Project discovered some interesting statistics regarding current Facebook users.
The average age of the Facebook user rose to 38 in 2010 from 33 in 2008.
On an average day, 20 percent of users commented on another’s picture, 22 percent commented on another’s status, 15 percent updated their own status, 10 percent sent a private message and 26 percent selected “like” for another’s content.
The average user has 229 friends: 22 percent from high school, 9 percent from college, 10 percent from work, 8 percent are immediate family, and 7 percent are people they’ve never met (see infographic for further breakdown).
Daily engagement on Facebook by social networking users accounted for 52 percent compared to Twitter’s 36 percent, Myspace’s 7 percent and LinkedIn’s 6 percent. Another noteworthy figure: “Social media users are ‘disproportionately female,’ notes Pew, with women making up 56 percent of social networking sites, 52 percent of email users, and 55 percent of instant message users,” reports Huffington Post.
The complete 85-page Pew report is available online.
TweetTV is a social TV guide that ranks available shows based on what people are tweeting about.
Users enter their zip code and TV provider, which makes the search more personally specific. You can view the tweets of certain shows (filtered by “experts” or cast members) or break it down by trending network.
Additionally, you can launch private or public video chats for each show.
“Not only does TweetTV empower TV viewers, but we think this creates a fantastic opportunity for networks and brands to engage with their social audience in a very direct way,” founder Bradley Markham said.
Fast Company presents seven new guidelines for public speaking in the era of social media, especially for execs who deliver presentations to tech-savvy audiences.
Don’t assume attendees have drifted off if they’re pecking away at their iPads, suggests the article. They’re most likely tweeting your comments, fact-checking in real time or even trying to start a conversation with you.
“It’s fun to respond to a tweet when I am on stage, and it personalizes the interaction with the audience,” Citibank exec Frank Eliason says.
Common ground for today’s best speakers: “First, none of them depend on word-laden PowerPoint presentations. Second, most are good storytellers and use humor, often self-deprecating, to connect with their audiences. Finally, each of them manages to keep their presentations short enough to allow time for a healthy Q&A.”
Google has developed a new indexing plan that marks a shift in its traditionally passive approach.
“Mind what you say in Facebook comments,” reports Wired, “Google will soon be indexing them and serving them up as part of the company’s standard search results.”
“Google’s all-seeing search robots still can’t find comments on private pages within Facebook, but now any time you use a Facebook comment form on other sites, or a public page within Facebook, those comments will be indexed by Google.”
The article suggests the new policy may upset developers and users alike.
“There are two primary requests you can initiate on the Web,” explains Wired. “GET requests are intended for reading data, POST for changing or adding data. That’s why search engine robots like Google’s have always stuck to GET crawling. There’s no danger of the Googlebot altering a site’s data with GET, it just reads the page, without ever touching the actual data. Now that Google is crawling POST pages the Googlebot is no longer a passive observer, it’s actually interacting with — and potentially altering — the websites it crawls.”
Twitter quietly added new features to its interface recently, designed to help users easily search relevant content.
“Twitter’s website now includes a featured ‘Top News’ section at the top of search results to showcase relevant recent news articles about a certain topic,” reports GigaOM. “The site also has a new ‘Top People’ window that similarly showcases Twitter users that correspond with search queries.”
Twitter is quietly testing the new features on some of its users.
“It’s a nice move for Twitter, which has been working to position itself as a place for people to consume all kinds of news,” suggests the post. “Twitter has established itself as a great platform for crowdsourced information and citizen journalism, but these new features should help to make the site equally useful for finding stuff from traditional content producers such as news organizations.”
In an effort to strengthen its counterterrorism and counterproliferation measures, the U.S. Central Intelligence Agency actively monitors over 5 million of the 140 million tweets posted daily.
The CIA monitors Twitter and Facebook daily, regularly briefing President Obama on popular posts and trends.
The McLean, Virginia-based monitoring team — called the “Vengeful Librarians” — tracks news and social media sources, using language to pinpoint origin.
“The CIA team has also used Twitter to monitor reports of real-time events, and can focus on a few Tweeters who are publishing accurate reports,” reports Digital Trends. “The team found that, in these situations, other Twitter users actively stamp out erroneous information when it is reported, which proves the usefulness of Twitter as a primary source for breaking news.”
In a study conducted by the University of British Columbia Vancouver, 102 bots controlled fake Facebook accounts to send friend requests at random, showing that one in five people were willing to accept requests from strangers.
“If that complete stranger had a mutual friend in common, the success rate went up to about 60 percent,” reports Ars Technica.
Once friends, the bots had access to a large amount of personal information: “…for people directly friended by the bots, availability of e-mail went from 2.4 percent (unfriended) to 71.8 (friended) and postal addresses from 0.9 percent to 19.0 percent.” The bots also gained information about the users’ friends.
The study raises interesting points regarding Facebook’s efforts to create privacy and control. “The site has been criticized for making it too hard to secure personal data, and be too liberal with its default policies,” suggest the article. “In response to these criticisms, it has made the privacy and security system easier to use and with more sensible defaults. But these controls are irrelevant if people are willing to add random bots, and hence give away access to their ‘friends-only’ private information.”
Viacom’s NextMovie.com has attracted more than one million viewers in its first 12 months, according to comScore. This week the site will add MovieTracker, developed with social intelligence platform Trendrr.
The new add-on is designed to track and quantify related social activity by ranking “the top 25 films according to social buzz for movies in production, coming soon or in theaters,” indicates The Hollywood Reporter.
“There isn’t really another product quite like this for movie fans,” explains VP and general manager of NextMovie Scott Robson. “The MovieTracker isn’t based on box office performance, which is how most movie rankings are compiled. Instead, it’s driven purely by the social conversation around movies. It’s the first time that what movie fans say — on Twitter, on Facebook and in the blogosphere — really matters in a quantified way.”
The feature is expected to be available early next year as an app for iOS and Android, allowing mobile access.
“The MovieTracker will launch initially on NextMovie.com, but it will appear soon after across multiple Viacom Media Networks properties, including MTV.com, VH1.com and the Logo sites,” says Robson. “It’s also possible that versions of the MovieTracker at some point will appear on air, on the MTV Radio Network and more.”
There was a time when Apple was a consumer electronics company, Google was a search engine, Amazon was an online retailer and Facebook a place to connect with friends. Now each of these companies is growing into the space of the others as they compete for new and expanding markets in mobile, social and cloud services.
Amazon’s upcoming Kindle Fire tablet will compete directly with Apple’s iPad. Google+ has taken on Facebook. Android and iOS are direct competitors. And Facebook has been considering its own mobile phone while it also looks to offer content, advertising and retail services.
Fast Company analyzes the “future of the innovation economy” in this regard, with a particular emphasis on the inevitable war and its major players.
“Amazon, Apple, Facebook, and Google will not last forever,” the article suggests. “But despite this oncoming war, in which attacking one another becomes standard operating practice, their inevitable slide into irrelevancy likely won’t be at the hands of one of their fellow rivals. As always, the real future of tech belongs to some smart-ass kid in a Palo Alto garage.”
Google’s music download store is expected to link with Google+ within the next two weeks. However, the service may prove disappointing if the company cannot secure deals with the four major music labels.
Tentatively named Google Music, the service would follow in the footsteps of Spotify, which earlier this fall linked with Facebook to promote its music service.
The Google+ integration would allow users to recommend songs to Google+ contacts, who could then listen to those songs once for free. MP3 downloads would then be available, most likely for 99 cents each.
Music labels have shown hesitation about the service’s propensity to allow piracy, in addition to the lack of revenue for record companies, as the music locker is free.
The number of Americans who use social networks has grown 37 percent over the past year, according to comScore.
In August for example, 72.2 million Americans accessed social sites or blogs via mobile devices.
“Nearly 40 million U.S. mobile phone users, which accounts for more than half of the mobile social media audience, use social sites while on the go nearly every day,” reports Computerworld. “As a result, mobile devices are an increasingly important part of the burgeoning social media market.”
The new comScore study also indicates the number of mobile users who accessed Facebook, Twitter and LinkedIn increased by at least 50 percent for each service in the past year.
“It might sound crazy, but I think there’s an argument that Facebook could become a leading enterprise software vendor for the webscale world if the social-networking kingpin is so inclined,” writes Derrick Harris for GigaOM.
“As we continue to consume web applications and cloud services and webscale data centers become more common,” he adds, “Facebook’s tools and expertise could be a cash cow.”
The article details a few examples of new tools and systems Facebook has integrated to manage its massive infrastructure.
“Facebook could stand to make a lot of money by consulting with customers on how to build their data centers and architect their applications, and then selling them the software tools to keep those apps up and running,” writes Harris, also noting there is no indication that Facebook will ever pursue selling webscale software.
