In a move that may appeal to music fans as well as marketing professionals, ByteDance-owned video platform TikTok just announced the availability of a new promotional feature called “Share to TikTok” that enables users to share music, podcasts and audiobooks from Apple Music and Spotify to TikTok, directly from the share menus of the streaming services. Content shared to TikTok will feature links directing users to the original sources to foster discovery and engagement on the partnering services. The new feature follows the launch of “Add to Music App,” a tool for users to save songs they discover on the TikTok app to their streaming service of choice. Continue reading TikTok Introduces New Feature to Share and Promote Music

The government of Canada has ordered social video app TikTok to shut down its business operations in the country, following a national security review under the Investment Canada Act. and potential risks posed by TikTok and parent ByteDance. “The government is not blocking Canadians’ access to the TikTok application or their ability to create content,” explains François-Philippe Champagne, minister of innovation, science and industry. “The decision to use a social media application or platform is a personal choice.” Canada previously banned the TikTok app from official government devices, while the U.S. passed a law that could also ban the app. Continue reading Canada Orders TikTok to Shut Down Its Business Operations

The first big play from Disney following February’s $1.5 billion investment in Epic Games is “ESPN Football Island,” available now as part of the “Fortnite” social gaming platform. The new sports-themed experience is designed to get football in front of younger fans. Games include navigating an obstacle course and “high-intensity box fights,” with the main action centering on “Touchdown Rush,” where players “team up with friends and enter the stadium to navigate rocky terrain, a lava moat, and the other team,” according to ESPN. The experience includes participation from ESPN announcers and will soon feature regular updates highlighting the current season. Continue reading Disney, Epic Launch ‘ESPN Football Island’ Experience Online

Netflix wants to make viewing a more memorable and interactive experience with Moments, a new mobile feature that makes it easy to save, relive and share favorite scenes from movies and series. Launching globally on iOS and coming soon to Android, Moments not only allows you to revisit pivotal plot points, but also lets you restart the film or episode right from that bookmark. Sharing Moments on Instagram, Facebook and other social platforms is reportedly just as easy. You can share a Moment as you create it or, from the My Netflix tab, you can select a scene and tap to share it across all of your platforms. Continue reading Netflix Enables Bookmarking, Sharing of Scenes with Moments

Marking its first news deal in years, Meta Platforms entered into an agreement with Reuters to use its content to answer user questions posed to its Meta AI chatbot. The arrangement comes as Meta has been minimizing news content on its services in response to publisher demands for revenue sharing and regulatory criticism over misinformation. Terms of the partnership were not disclosed, nor were details provided as to whether Meta plans to use Reuters content for model training. Meta AI is available across its Facebook, Whatsapp, Instagram and Messenger services. Continue reading Meta, Reuters Sign Multi-Year AI Content Licensing Agreement

The Federal Trade Commission rule targeting fake reviews and paid testimonials went into effect this week. The rule bans the creation, purchase or sale of reviews and opinion pieces attributed to fictional customers, or real ones who are financially compensated without plainly disclosing the transactional nature of the relationship. The rule, which subjects offenders to civil penalties, also takes aim at businesses who use threats or coercion to thwart the publication of negative reviews that are genuine. The new FTC rule was approved by unanimous vote in August. Continue reading FTC Rule Prohibiting Fake and Paid Reviews Goes into Effect

Actors Florence Pugh and Andrew Garfield are guests this week on digital-first series “Celebrity Substitute,” debuting with host Julian Shapiro-Barnum. The 25-year-old comedian is best known for his work on the viral online series “Recess Therapy,” in which he interviews young children playing in New York City for Instagram and YouTube videos. The new series, designed for mobile platforms, features celebs serving as substitute teachers in 5- to 8-minute episodes released on YouTube, with clips also shared via TikTok and Instagram. Amazon serves as a sponsored partner of the series as part of the tech giant’s push into branded entertainment. Continue reading Branded Content Series Challenges Celebs to Teach Classes

YouTube has added new features to its apps for mobile, Web and TV, including expanded controls for playback speeds, badges, a miniplayer redesign, and the ability to create collaborative playlists. The company is also debuting an authenticity tool. By affixing a “captured with a camera” label, creators can indicate their work is shot with an actual camera, with unaltered visual and audio. Among the general platform improvements that YouTube implements annually, users can now share playlists via link or QR code, and create custom thumbnails for those lists, either by uploading an image or generating one with AI. Continue reading YouTube Expands Features and Adds an Authentication Tool

Apple is giving bands the opportunity to turn their concert repertoires into Apple Music playlists with the Set List feature, which lets fans savor the live concert experience. Powered by Bandsintown, Set List enables artists to turn the songs from a single show, residency or tour into a playlist that in addition to being shared on Apple Music can be displayed on music app Shazam (Artist and Concert pages). Once a Set List is published, artists can use the Promote feature from the web or the Artists app on iOS to share the playlist with fans on social media. Continue reading Apple Helps Bands Promote Live Performances with ‘Set Lists’

Reddit is expanding its keyword targeting advertising program, introducing it in more places and adding AI-powered recommendations to help ads appear in the most relevant environments across the platform. Keyword targeting is now available for feed ads in addition to conversations, which were previously the only placement available. Reddit is also launching an AI feature called dynamic audience expansion that works with keyword targeting to place ads before a wider range of viewers based on the objectives of the campaign. Since going public on the NYSE in March, Reddit has been under pressure to increase ad revenue. Continue reading Reddit Drives Precision in Conversation Keyword Ads Using AI

Meta is rolling out new generative AI advertising tools for video creation on Facebook and Instagram. The expansion to the Advantage+ creative ad suite will become widely available to advertisers in early 2025. The announcement, made at Advertising Week in New York last week, was positioned as a way for marketers to improve campaign performance on Meta’s social platforms. The new tools will allow brands to convert static images into video ads. The company also announced a new full screen video tab for Facebook that feeds short-form Reels with long-form and live-stream content. Continue reading Meta Announces New GenAI Video Tools at Advertising Week

Snapchat is now placing advertising on its main Chat tab, with Disney signing aboard as the lead partner with “Sponsored Snaps from Disney.” Taco Bell and McDonald’s are underwriting “Promoted Places.” Previously, Snapchat had kept the Chat tab ad-free. Users will now begin seeing “Sponsored Snaps” proffered by brands beside messages from their friends. “These new placements are a natural extension of the way people already engage with businesses on Snapchat and help advertisers expand their reach with the Snapchat community across two of the most widely and frequently used parts of our service,” explains Snap. Continue reading Snapchat Adds Advertising to Chat Tab with Disney a Sponsor

Although TikTok has been carrying ads since 2018, it hasn’t really caught on as an advertising vehicle. Now the company is trying to change that by launching Smart+, an AI-powered ad buying tool that is the ByteDance company’s version of Google Performance Max, Meta Advantage+ or Pinterest Performance+. The idea is that by automating campaign management, marketers may be inclined to spend more. Smart+, which launched last week, automates everything from creative development to bidding, targeting and measurement, making ad buying easier on the short-form video app. Continue reading TikTok Intros AI-Driven Ad Campaign Automation with Smart+

Meta Platforms has unveiled Movie Gen, a new family of AI models that generates video and audio content. Coming to Instagram next year, Movie Gen also allows a high degree of editing and effects customization using text prompts. Meta CEO Mark Zuckerberg demonstrated its abilities last week in an example shared on his Instagram account, where he sends a leg press machine at the gym through transformations as a steam punk machine and one made of molten gold. The models have been trained on a combination of licensed and publicly available datasets. Continue reading Meta’s Movie Gen Model is a Powerful Content Creation Tool

Having demonstrated how advertisements in its AI Overviews would work back in May at its Google Marketing Live event, the search giant is now adding the feature for U.S. mobile users and plans to include Google Lens shopping ads “above and alongside visual search results by the end of the year.” “The ways people ask questions today have expanded beyond the search box,” notes Google, explaining the move as a response to that evolution, as artificial intelligence technology has helped consumers use their voice and cameras “to explore the world around them.” Continue reading Google Serving Ads in AI Overviews and Lens Search Results