TikTok is launching a new feature called Profile Kit that gives creators the option of displaying up to six videos on other sites. In-app access to off-site link-in-bio landing platforms is a feature of the Profile Kit, with freemium social media landing page Linktree announced as TikTok’s first Profile partner. Some are calling the Profile Kit expansion a savvy way for Tiktok to spread its influence with a light footprint during a time of regulatory scrutiny. Leveraging engagement, TikTok is also launching Focused View, an ad unit that advertisers will pay for only if users engage for at least 6 seconds. Continue reading TikTok Launches User Profile Kit and Intros Focused View Ads

Things were restive at TwitchCon, which wrapped Sunday in San Diego. Content creators were riled up over downsized revenue-sharing, first announced last month. The conference lets gamers and other enthusiasts who use Amazon’s live-streaming platform meet their favorite influencers while brands tout their wares. With over 2.5 million hours of live content streaming daily around the world, Twitch has become increasingly focused on financial sustainability and eventual profitability. But a less favorable revenue split and push toward advertising has proven unpopular with creators. Continue reading TwitchCon: Streamers Object to Revenue-Sharing Reduction

TikTok is debuting new editing tools and one of them, Photo Mode, is drawing comparisons to Meta’s popular Instagram app. “For when you’d prefer to express yourself in formats other than video, we released Photo Mode, a new carousel format available on mobile for photo content that’s ideal for sharing high quality images on TikTok,” the company writes. The launch occurs just as Instagram has begun shifting its emphasis to video, to the consternation of many users, disapproval TikTok may have noticed as it seeks to pick up market share. Continue reading TikTok’s New Toolkit Adds Photo Carousel, Allows More Text

AI image generators like OpenAI’s DALL-E 2 and Google’s Imagen have been generating a lot of attention recently. Now AI text-to-video generators are edging into the spotlight, with Google debuting Imagen Video on the heels of Meta AI’s Make-A-Video rollout last month. Imagen Video has been used to generate videos of up to 25-minutes at a 24 fps, 1280×768 pixel spec. Imagen Video was trained “on a combination of an internal dataset consisting of 14 million video-text pairs and 60 million image-text pairs,” resulting in some unusual functionality, according to Google Research. Continue reading Google and Meta Are Developing AI Text-to-Video Generators

An expansion push for short-form video service TikTok has proven costly for parent ByteDance, which saw losses triple to more than $7 billion in 2021, according to an internal document leaked from the private company. ByteDance revenue grew by almost 80 percent in 2021, to $61.7 billion, and the company did manage to eke out an operating profit for Q1 2022, reports say, a significant benchmark. TikTok crossed the one billion subscriber threshold in less than five years — faster than any other social media firm. The company’s latest stock buyback plan puts its market valuation at $300 billion. Continue reading TikTok Parent ByteDance Sees Losses Rise but Shows Profit

As it continues trying to close its $44 billion sale to Elon Musk, popular social networking service Twitter is taking steps to update its image, introducing multimedia posts for Android and iOS users, who can now augment text with photos, GIFs and videos in a single tweet. Previously, each tweet only accommodated one type of media, though multiple attachments of a single format were permitted. Simultaneously, the company has begun rolling out the “edit” button to U.S. subscribers using the premium Twitter Blue platform, which price increases from $2.99 to $4.99 this month. Continue reading Tweets Go Multimedia, Edit Button Rolls Out for Twitter Blue

Meta Platforms is expanding its advertising inventory with new units in Facebook, Instagram and Messenger. Advertisers now have a new way to feature ads on Instagram’s Explore page, which displays content based on user preferences and routines. The Profile pages for all adult Instagram users will also carry advertising and select influencers will be eligible to push ads into their feeds as a way to potentially earn revenue. Messenger is going to use machine learning to program ads to likely purchasers. And Facebook Reels are getting “post-loop ads,” which creators and brands can slot between short videos. Continue reading Facebook, Instagram and Messenger Offering New Ad Units

Delaware Chancery Court judge Kathaleen McCormick says she expects the trial in Twitter’s lawsuit against Elon Musk to continue as scheduled, beginning October 17, despite a letter his attorneys sent Twitter management saying the mercurial Tesla chief intends to go through with his proposed $44 billion acquisition if the social media company drops its lawsuit against him. In a Wednesday filing, McCormick said the court expects Twitter’s delayed deposition of Musk, scheduled for today, to proceed as planned. However, as of last night it was reported that Musk and Twitter agreed to postpone the billionaire’s deposition. Continue reading Twitter Fate Still Vague After Musk Reaffirms Intent to Acquire

Adobe is taking artificial intelligence to the mass market in Photoshop Elements 2023 and Premiere Elements 2023. The new releases incorporate Adobe Sensei AI-powered features to enable intuitive, streamlined workflows and Step-by-step Guided Edits. The a la carte Elements line has been called “affordable” and “casual.” Adobe describes the overall package as “simple for users at any skill level,” leaving the door wide open for sophisticated features. Adobe says the smaller, lighter Elements 2023 packages offer improved speed and stability, installing 35 percent quicker, with a 50 percent baseline launch-time improvement.  Continue reading Adobe Elements Touts Consumer AI in Photoshop, Premiere

TikTok is said to be partnering with Los Angeles-based TalkShopLive to handle its live shopping initiative in North America after an in-house UK effort produced lackluster results. Due to hit the U.S. in time for the holiday season, TikTok Shop will be built on technology and support from TalkShopLive as it positions live-stream shopping hosted by influencers, brands and retailers selling products on the short-form video platform. Launched last year, TikTok Shop UK was the ByteDance company’s first such effort outside of Asia, where it is available in countries including Vietnam, Singapore and the Philippines. Continue reading TikTok May Team Up with TalkShopLive for a Holiday Launch

Twitter is the latest social media company to emulate TikTok by introducing an infinite video scroll. Tapping a video will expand it to full screen, which Twitter is calling its “immersive media viewer.” Once opened, users can then scroll up to start browsing. Tapping the back arrow exits the viewer and takes you back to the original tweet. And Twitter is making it easier to find “some of the most popular videos on Twitter” by adding a video carousel in the Explore tab “alongside Tweets and Trends.” The updates are rolling out beginning now, starting on iOS in English-speaking countries. Continue reading Twitter Emulating TikTok with Its New Scrolling Video Viewer

Google is the latest tech giant to be swayed by the influence of TikTok and Instagram as it reimagines a more visual, discovery-centric type of search. That was major media’s takeaway from the third annual Google Search On event, which continued the trend of trying to find more intuitive ways to search, namely visually and vocally, by snapping a photo or asking your phone a question. Thanks to advances in artificial intelligence, the Alphabet company says it is “going far beyond the search box to create search experiences that work more like our minds.” Continue reading Google Search Reinvention Focuses on Visuals and Discovery

The NBA becomes the latest sports league to court digital viewers, launching an app for streaming, personalization and socializing. The app is free to download, and NBA League Pass will be integrated into the app, with promotional pricing of $14.99 per month ($99.99 per season) for a standard package and $19.99 per month ($129.99 per season) for a premium subscription. The NBA App is a product of NBA Digital, the league’s joint venture with Turner Sports, and was built in partnership with Microsoft, the NBA’s cloud and artificial intelligence partner. Continue reading NBA and Microsoft Team on New DTC Mobile Streaming App

LinkedIn’s experiments on users have drawn scrutiny from a new study that says the platform may have crossed a line into “social engineering.” The tests, over five years from 2015 to 2019, involved changing the “People You May Know” algorithm to alternate between weak and strong contacts when recommending new connections. Affecting an estimated 20 million users, the test was designed to collect insight to improve the Microsoft-owned platform’s performance, but may have impacted people’s career opportunities. The study was co-authored by researchers at LinkedIn, Harvard Business School, MIT and Stanford and appeared this month in Science. Continue reading LinkedIn Test Raises Ethics Questions Over Parsing Big Data

Photo- and video-sharing social app Instagram is introducing the option for users to upload longer uninterrupted Stories of up to 60 seconds in duration, without automatically converting the video content into 15-second mini-clips as was previously the norm. The Meta Platforms-owned network began testing the update with select users in December 2021 and just announced that the feature is rolling out to all global users. Allowing content creators to share 60-second Stories in one slide is expected to be a welcome change for both users and viewers. Continue reading Instagram Enables Its Users to Upload Longer Video Stories