YouTube’s U.S. Top 10 Trending Videos of 2022 were viewed more than 650 million times over 55 million hours, according to the platform, which said the channels hosting the top 10 collectively have more than 225 million subscribers. At No. 1, with more than 87 million views, was “so long nerds,” the farewell message from the “Minecraft” gamer known as Technoblade, who this year died of cancer at age 23. Actor Will Smith’s infamous Oscar smackdown of host Chris Rock, uncensored from Guardian News, was the second most viewed clip of 2022. Continue reading Technoblade and MrBeast Among YouTube’s Most-Streamed

TikTok is taking steps to ensure U.S. user data is secure and that young people will be protected from harmful content, company CEO Shou Zi Chew said at The New York Times’ DealBook Summit. “We have very rigorous data-access protocols,” the executive said Wednesday, addressing concerns expressed by members of Congress and the Federal Trade Commission. Chew said TikTok, which is owned by Beijing-based ByteDance, plans to work with Oracle as its data storage provider based in large part on the company’s strong security protocols. Continue reading TikTok CEO Shou Zi Chew Determined to Solve Data Issues

LinkedIn is amping up its B2B marketing features designed to give brands an edge in a recessionary climate. In an effort to drive ad spending in the midst of economic uncertainty, the company has introduced a suite of tools — unveiled at the company’s B2Believe marketing summit — that aim to provide granular control over media investments on the Microsoft-owned platform. The new capabilities include ancillary measurement tools and fresh ad formats as well as a Brand Safety hub, allowing advertisers to boost performance on the LinkedIn Audience Network while setting brand safety guardrails. Continue reading LinkedIn Adds B2B Tools to Enhance Brand Safety, Exposure

Meta Platforms is introducing updates to further protect teens on Facebook and Instagram. Starting this week, those under the age of 16 (or under 18 in certain countries) will be defaulted into more stringent private settings when they join Facebook. A similar default was put into effect on Instagram last year. Meta is also restricting “potentially suspicious adults.” For example, adults will be restricted from messaging teens they aren’t connected to and from seeing teens in their People You May Know recommendations. A “suspicious adult” is one that has recently been blocked or reported by a young person. Continue reading Facebook and Instagram Roll Out New Safety Tools for Teens

A coalition of more than 20 advocacy groups with an interest in child safety is petitioning the Federal Trade Commission to prohibit social media platforms including TikTok as well as online games and other services from bombarding kids with ads and using other tactics that may hook children online. Regulators are being lobbied to prevent online services from offering minors “low-friction rewards” — unpredictably granting positive reinforcement for scrolling, tapping or logging on to prolonged use. The groups say the technique is the same used by slot machine makers to keep gamblers engaged. Continue reading Advocacy Groups Seek to Enact Online Rules to Protect Kids

Google is stepping up in-app shopping, adding it to YouTube Shorts. “Doom scrolling is about to become doom shopping,” heralds the official blog of Nasdaq, where Google parent Alphabet trades. Now those parsing the YouTube feed of videos 60-seconds or less will have the option to purchase items instantly rather than through redirection to a third-party site. The move comes as Google and others saw digital ad revenue contract this year as a result of economic headwinds and increased competition — notably from TikTok, which is tracking to double its advertising income in 2022. Continue reading YouTube Shorts Testing In-App Shopping, Affiliate Marketing

TikTok is closing in on its downward revised 2022 ad revenue target of $10 billion, according to research firm Insider Intelligence. The ByteDance company had initially projected $12 billion but adjusted the forecast due to a digital advertising downturn that’s affected everyone from Alphabet to Meta Platforms. Despite the hedge, TikTok’s ad haul this year will nearly double that of 2021, and is expected to surpass the performance of Twitter and Snap. However, it still trails advertising on Meta’s Facebook and Instagram, which generated more than $84 billion in the first nine months of 2022 (essentially flat). Continue reading After Doubling Ad Revenue, TikTok Turns to In-App Shopping

YouTube is adding a Live Q&A feature aimed at helping creators to interact with viewers during live streams. Now, when a Q&A starts a prompt will appear pinned to the top of the chat. As viewers begin chatting their questions, creators can select the ones they’re responding to and pin them at the top, too, so participants will know which query is being responded to. The new system brings some organization to what was a sometimes confusing Q&A format, with creators scrolling for questions and participants often clueless as to the context of the response. Continue reading YouTube’s Live Q&A Brings Order to Live-Stream Questioning

Elon Musk is seeking a payments system for Twitter as he pursues his plan to make it a “super app” along the lines of China’s WeChat. Musk outlined his vision in a live presentation on Twitter Spaces to more than 100,000 users and advertisers, including reps from Adidas, Kate Spade, Nissan and Walgreens. Musk has been brainstorming with confidants over ways to improve Twitter and make it profitable. Last week, Twitter filed registration paperwork with the Treasury Department for approval to add payments. Meanwhile, top privacy and security executives are leaving the company after Musk told employees “bankruptcy isn’t out of the question.” Continue reading Musk Takes to Twitter Spaces to Share Plans for the Platform

Meta Platforms on Wednesday began layoffs that will affect 11,000 workers — approximately 13 percent of the company’s workforce of 87,000. Founder and CEO Mark Zuckerberg told the staff via video that “I take full responsibility for this decision,” describing it as “one of the hardest calls I’ve had to make in the 18 years I’ve run the company.” This is the first time mass layoffs have been implemented there. Zuckerberg was described as “downcast” as he discussed the news, saying overly optimistic growth projections led to overstaffing. Continue reading Meta Cuts 13 Percent of Workforce, Eliminating 11,000 Jobs

Meta Platforms is globally releasing a major update for WhatsApp called Communities, which doubles the number of group chat members to 1,024, and adds video (and voice) for up to 32. Designed for schools, clubs, churches, the workplace and other organizations, Communities features include support for sub-groups, admin controls and in-chat polls. “We’re aiming to raise the bar for how organizations communicate with a level of privacy and security not found anywhere else,” the company said of the upgrade, stressing end-to-end encryption. In fact, Communities are not publicly discoverable, requiring an invitation. Continue reading WhatsApp Debuts Communities with End-to-End Encryption

In a social media ecosystem roiling with change, Mastodon is a newcomer that’s picking up steam as change agents and disaffected Twitter users seek alternative outlets. With 4.5 million accounts and growing, the microblogging platform is the brainchild of 29-year-old German software engineer Eugen Rochko, whose “free, open-source decentralized platform” has become the elephant in the room for Elon Musk, who on Monday tweeted three derogatory comments about the service. Musk later deleted the posts, but not before generating waves of publicity for his upstart competitor. Continue reading Twitter Users Are Testing Decentralized Social Site Mastodon

YouTube is getting ready to introduce a new feature called “Go Live Together” that allows qualifying creators to have a guest join their live stream. Initially available only via mobile, YouTube plans to eventually expand to more platforms and expand the number of participating creators. Although creators can only host one guest at a time, they can rotate them. Once you are invited, the guests’ stream will appear below the host’s. To activate it, creators will be asked to enter stream details, including a title, description, thumbnails, visibility and monetization settings. The move follows similar functionality introduced by TikTok and Twitch. Continue reading YouTube Offers Co-Streaming with ‘Go Live Together’ Feature

Brendan Carr, a commissioner of the Federal Communications Commission, is continuing his efforts to have TikTok banned, telling the Council on Foreign Investment in the U.S. in his strongest language to date that the viral short-form video app is, as a result of consumer adoption, becoming a part of the nation’s critical information infrastructure, and thus presents a national security risk due to Chinese ownership. TikTok is reportedly back in negotiations with the CFIUS, an interagency committee that reviews foreign investment, about a change of ownership that would smooth the path to ongoing U.S. operations. Continue reading FCC’s Carr Renews Call for a National Security Ban on TikTok

Bluesky, a decentralized platform conceived by Jack Dorsey while he was CEO of Twitter, has generated more than 30,000 waitlist signups as it prepares for a private beta launch of Bluesky Social. Bluesky’s main innovation is the Authenticated Transport (AT) Protocol, described as a networking technology “to power the next generation of social applications.” AT Protocol is an open standard designed to allow different social apps the ability to interoperate, giving users more control by letting them independently adjust algorithm settings or move profiles without losing data. Continue reading Incubated at Twitter by Jack Dorsey, Bluesky Launching Beta