Meta Platforms is adjusting Facebook’s algorithms to offer more discovery and personalization features, according to the company. Users will now automatically land on a Home tab instead of the old News Feed. A revamped Feed will emphasize videos, photos and algorithmically curated posts. While observers have been quick to label the change yet another attempt to chase TikTok’s addictive, influencer-driven feed, Meta assures users this doesn’t mean goodbye to friends and family. “You can curate a Favorites list of the friends and Pages you care about most and filter their content in this new tab,” the company says. Continue reading New Facebook and Instagram Updates Mimic TikTok’s Model

Twitter’s second quarter revenue of $1.18 billion underperformed 2021 by only one percent but fell short of estimates by more than 10 percent, disappointing Wall Street, which projected revenue of $1.32 billion for the period. Advertising crept up two percent, to $1.08 billion, but overall Twitter had a quarterly net loss of $270 million, largely attributed to recessionary headwinds and uncertainty about Elon Musk’s proposed takeover. In its earnings report, Twitter said its lawsuit against Musk has been granted an expedited trial for October 2022. Continue reading Ad Market and Musk Credited for Twitter’s Missed Earnings

Microsoft is bringing Stories to enterprise through the company’s Viva intranet platform. Described as “a social app for digital communities,” the AI-powered Viva Engage combines popular Yammer features like polling and conversation highlights with new tools including Stories and Storyline, which Microsoft calls “personal expression tools.” The move to combine social video and productivity functions has taken some by surprise, but Microsoft says “building social capital is crucial for organizational success,” noting that its Work Trends Index reveals “43 percent of leaders believe that relationship-building is the greatest challenge of hybrid and remote work.” Continue reading Microsoft Rolls Out Viva Engage for Enterprise Media Sharing

Facebook’s photo- and video-sharing app Instagram is implementing a creator marketplace test on an invitation-only basis to brands active in the United States. Brands invited to participate in this early phase can use the Meta Business Suite of tools to filter creators by age, gender, interests and number of followers. They’ll also be able to filter based on the demographics of a creator’s engaged audience. Announced last year, the Instagram creator marketplace is designed to facilitate connections between brands and the creators they may find it useful to connect with regarding partnerships and marketing campaigns. Continue reading Instagram Rolls Out Invitation-Only Creator Marketplace Test

Meta Platforms is testing a new tool called Instagram Live Producer, designed to help creators achieve a more professional look from their desktops using streaming software, with initial support for Streamlabs, OBS Studio and StreamYard. The company says this new integration “opens up production features outside the traditional phone camera, including additional cameras, external microphones and graphics,” and is currently only available to “a small group of partners.” Previously, creators could only broadcast live video on Instagram Live from smartphones. Instagram Live Producer enables functionality more like Twitch or YouTube. Continue reading Instagram Targets a Pro Broadcast Look with ‘Live Producer’

TikTok is facing blowback for lax advertising disclosures. While the platform offers various ways to identify paid promotion, its marketing policies appear to operate on an honor system, and while some creators label their posts as advertising or partnerships, many do not. Where a financial relationship exists with regard to products mentioned, the truth in advertising rules enforced by the Federal Trade Commission and state attorneys general require media partners to disclose that funds will change hands. As part of a renewed national interest in digital consumer protections, particularly related to child safety, the area is getting increased scrutiny. Continue reading TikTok Draws Criticism for Undisclosed Sponsored Content

U.S. tech execs are experiencing app envy, with companies from Uber to PayPal and billionaires Elon Musk and Jack Dorsey setting their sights on building one-size-fits-all “super apps” to rival Tencent’s WeChat in China and SoftBank’s LINE in Japan. Where typical apps are built to do one thing really well, so-called super apps are generalists, which in theory means people will use them more often. Spotify and Snap have also expressed interest in super solutions, which have been popular in Asia since 2020 and are sparking new interest in the West. Continue reading U.S. Firms Chase China’s WeChat in Bid to Build Super Apps

Elon Musk is attempting to terminate his $44 billion deal to acquire social giant Twitter. Musk’s attorneys claimed in a regulatory filing that Twitter was in “material breach of multiple provisions” of the purchase agreement and “appears to have made false and misleading representations.” According to Twitter board chairman Bret Taylor, “The Twitter board is committed to closing the transaction on the price and terms agreed upon with Mr. Musk and plans to pursue legal action to enforce the merger agreement.” The deal includes a $1 billion “breakup fee” and the company can hold the billionaire to his original agreement by taking him to court. Continue reading Elon Musk Notifies Twitter of Plan to Cancel Acquisition Deal

In the wake of an FCC commissioner’s call to have TikTok banned from the Apple and Android stores, company CEO Shou Zi Chew issued a letter assuring senators that the China-based company is doing all it can to “remove any doubt about the security of U.S. user data.” Responding to questions from nine Republicans — including ranking Senate Commerce Committee member Roger Wicker (R-Mississippi) — Chew reiterated the claim that TikTok maintains American user data on servers controlled by the U.S. company Oracle, with plans for third-party audits. The dust-up follows an incendiary report by BuzzFeed News. Continue reading TikTok Promises Government That User Data Will Remain Safe

Meta Platforms is preparing for a steep economic downturn that CEO Mark Zuckerberg is trying to get in front of by cutting costs and refocusing priorities. Engineering hires will be cut by 30 percent this year, with fewer than 7,000 additions as opposed to the original target of 10,000. The pivot comes at a time when Meta is seeking to expand on several fronts. The company reportedly needs to increase by fivefold the computing power of its data centers in order to accommodate the artificial intelligence technology that will be necessary to support its new “discovery” push.  Continue reading Meta Plans Hiring Cuts as It Gears Up for ‘Fierce Headwinds’

Twitch is rolling out a new feature called Guest Star that allows users to invite up to five guests to join their live stream. Guest Star will at first deploy to a small group and expand to all users by the end of the year. Anyone with a Twitch account will be able to join a stream from their desktop or mobile app. Previously, those who wanted to have guests join a stream had to do it through a third-party platform like Discord. Creators using Guest Star will be able to host their guests directly within Twitch Studio or Open Broadcaster Software (OBS). Continue reading Twitch Users Can Soon Ask Guests to Join Their Live Stream

TikTok is facing blowback from the Federal Communications Commission, with one member asking Apple and Google to remove the social video platform from their app stores. FCC commissioner Brendan Carr warned in a joint letter to Apple CEO Tim Cook and Alphabet CEO Sundar Pichai that “TikTok is not what it appears on the surface. It’s not just an app for sharing funny videos and memes,” but a sophisticated surveillance tool “that harvests extensive amounts of personal and sensitive data.” As a division of China’s ByteDance, TikTok is “required by Chinese law” to share data with the PRC government. Continue reading FCC’s Carr Says TikTok Should Be Banned from App Stores

Snap Inc. is beginning the rollout of Snapchat+,  a subscription tier promising “exclusive, experimental and prerelease features” as well as priority support for a monthly fee of $3.99. Targeting “our most passionate users,” Snapchat+ will be available at launch in the U.S., Canada, the UK, France, Germany, Australia, New Zealand, Saudi Arabia and the United Arab Emirates, with plans for further expansion as the tier evolves. The Snapchat+ launch follows similar moves by Twitter, with Twitter Blue, and Meta Platforms, with Facebook Subscriptions as social platforms seek to supplement advertising with additional revenue streams. Continue reading Snapchat+ Subscription Tier Launches in Limited Territories

Meta Platforms is expanding the scope of its Instagram Reels APIs for developers. The move follows Meta CEO Mark Zuckerberg’s comment that the Reels short-form video feature “is our fastest growing content format by far” in a February blog post that announced the global rollout of Facebook Reels. In its Q1 earnings report, Meta said that the Reels feature accounts for more than 20 percent of user time on Instagram. Meta is now making Instagram Reels APIs available to third-party platforms, increasing the options for brands that post Instagram Reels to their accounts. Continue reading Meta Implements Broad Rollout of Reels APIs for Developers

Twitter is reportedly poised to launch a tool that enables publication of long-form content on the platform. Currently said to be in test mode, the new Twitter Notes will let users create content through a combination of rich formatting and uploaded media. Once published, the Twitter Notes can be shared. Twitter rolled out threads in 2017 as a way to accommodate longer commentary, and users today frequently create numbered threads to connect a string of related tweets (also known as “tweetstorms”). The move may be the result of increased focus on monetization following Elon Musk’s purchase offer. Continue reading Twitter Experiments with Blogging in Long-Form ‘Notes’ Test