In an effort to expand payment opportunities for creators of popular original video content, Meta Platforms is updating its Reels Play bonus program, adding Facebook Challenges and rolling out new insights for Reels Play creators. Successful Facebook Challenge videos will enable creators to earn “up to $4,000 in a given month,” according to Meta, which says it will “also explore the ability for eligible creators to earn a share of revenue on crossposted Reels via overlay ads” from videos that appear on both Facebook and Instagram. Continue reading Meta Adds Facebook Challenges and Expands Monetization

Elon Musk revealed on Thursday he has brought in investors willing to supply $7 billion toward his Twitter buyout. On Friday, he and Twitter were sued by a Florida pension fund seeking to prevent the Tesla CEO’s proposed $44 billion takeover. Prince Alwaleed bin Talal of Saudi Arabia has reportedly agreed to roll his existing $1.9 billion stake into a Musk-controlled Twitter. The fresh endorsement reverses the Saudi’s stance last month, when he tweeted “I don’t believe that the proposed offer by @ElonMusk ($54.20) comes close to the intrinsic value of @Twitter given its growth prospects.” Continue reading Musk, Twitter Board Sued in Wake of $7 Billion Commitment

Twitter has entered into a deal with FOX Sports, which will create and distribute exclusive content on the social platform for all upcoming FIFA World Cup Qatar 2022 and FIFA Women’s World Cup Australia & New Zealand 2023 tournaments. Appearing at the IAB NewFronts this week, Twitter also talked-up new and expanded deals with media partners NBCUniversal, E! News, Condé Nast, Essence and Sean “Diddy” Combs’ Revolt Media. The NewFronts announcements are important for Twitter, which accepted a buyout offer by Elon Musk that has some advertisers worried. Continue reading Twitter Announces Deals with FOX Sports and NBCUniversal

Social video platform TikTok has unveiled a new advertising solution that allows brands to place their messages next to the top content in TikTok’s For You feed. The contextual ad solution, TikTok Pulse, is the first to allow TikTok creators a chance to share ad revenue. The program initially makes publishers, public figures and creators with 100,000 or more followers whose videos are in the top 4 percent eligible for a 50/50 ad revenue split. Pulse launches in the U.S. in June, with plans to roll out to additional markets in the fall. Continue reading TikTok ‘Pulse’ Pairs Advertising with Top-Performing Videos

Snap announced a multi-year partnership with Live Nation that centers on its augmented reality initiative. Fans attending select Live Nation concerts will be able to access custom AR experiences created on the Snap AR developer platform “with help from Snap’s creative studio Arcadia.” At the Snap Partner Summit the company also unveiled new tools for AR shopping and a Director Mode for creators. A Lens Cloud feature lets clients store AR content on Snap servers for dynamic multi-user distribution. Also unveiled, the new Pixy “flying camera” that makes selfies a breeze. Continue reading Snap Reveals Director Mode, Drone Camera, Live Nation Deal

Meta Platforms’ stock price jumped 18 percent Wednesday on Q1 results that while not great were better than expected. Revenue was up 7 percent, to $27.9 billion, the most listless growth rate since Facebook’s May 2012 IPO. Reality Labs, the division driving the company’s metaverse ambitions, beat analysts’ expectations with revenue of $695 million, but the unit lost about $3 billion. Reality Labs is a large investment in a next-generation platform “comparable in value to the leading mobile platforms today,” Meta CEO Mark Zuckerberg said. Continue reading Lowered Expectations Drive Meta Stock Rise on Q1 Earnings

Streaming is booming, accounting for 53.7 percent of Internet bandwidth traffic, up by 4.8 percent for the year according to Google, which anticipates continued growth as gaming, social networks, AR and VR experiences take hold. To service those needs, the Alphabet unit is officially launching Media CDN, an extensible Google Cloud platform for the distribution of streaming content. At the 2022 NAB Show Streaming Summit this week, Google touted Media CDN as a more affordable and efficient way for media and entertainment companies to deliver immersive streaming experiences globally and at scale. Continue reading Google’s Media CDN Provides Content Streaming Automation

Discussion and news-sharing site Reddit has invested $1 million in Community Funds, a program that supports Reddit users in bringing their best ideas to life. For the past six months, Reddit has been experimenting with the initiative, supporting 13 projects nominated by communities on the platform including a comics tournament, a digital conference for history buffs and a musical artist billboard in Times Square. Starting in June, Reddit will be accepting nominations for projects needing from $1,000 to $50,000 in funding for anything from events and contests to giving and “almost anything you can think of to bring people together.” Continue reading Reddit to Offer $1 Million to Fund Community-Based Projects

Twitter’s board has accepted billionaire Elon Musk’s offer to purchase the social media company for $44 billion, a financial value that reflects his April 14th offer of $54.20 per share. “Free speech is the bedrock of a functioning democracy, and Twitter is the digital town square where matters vital to the future of humanity are debated,” said Musk, the CEO of Tesla Motors and SpaceX, who earlier revealed a desire to make Twitter a private company. “I also want to make Twitter better than ever by enhancing the product with new features, making the algorithms open source to increase trust, defeating the spam bots, and authenticating all humans.” Continue reading Twitter Accepts Musk’s $44 Billion Offer to Acquire Company

Snap has grown daily users to 332 million, an 18 percent increase in Q1 according to an earnings report. The January through March period reflects a 38 percent year-over-year revenue increase, but also documents a net loss of $360 million. The deficit — attributed to digital advertising circumstances including Apple’s new privacy policies, the war in Ukraine and the effects of inflation — comes on the heels of Snap’s first-ever quarterly profit in Q4 2021. The Q1 results reflect “underlying momentum” against “a challenging operating environment,” said Snap CEO Evan Spiegel. Continue reading Snap Adds Users, Boosts Revenue, Posts $360 Million Loss

Former President Barack Obama sounded a warning against unregulated Big Tech in a speech last week at Stanford University near Palo Alto, California. Cautioning that the power of social media giants to curate information has “turbocharged” political polarization, Obama said the imbalance of power threatened the very pillars of global democracy itself. “Tech companies need to be more transparent about how they operate,” Obama said. “So much of the conversation around disinformation is focused on what people post. The bigger issue is what content these platforms promote.”  Continue reading Obama Takes Up Mantle of Social Media Regulatory Oversight

Twitter is testing a function that allows third-party app developers to reach out to users on the platform. The beta test, which currently displays only to select users, allows apps in the “Twitter Toolbox” collection to connect with Twitter’s audience at crucial moments when user intent is its strongest — such as when they’re seeking to implement one of Twitter’s native features. For instance, if a beta test user elects to block someone using Twitter’s own safety toggle, they’ll be presented with the choice to use a  developer-built Toolbox safety offering like Block Party, Bodyguard or Moderate. Continue reading Twitter Toolbox Testing In-App Third-Party Developer Promos

French mobile app BeReal, available for iOS and Android smartphones, has become a hit with Gen Z users. Pitched as an authentic alternative to image-driven social apps like Instagram and TikTok, college students and other young adults have driven what Sensor Tower says are nearly 6.8 million downloads in the past two years. BeReal’s primary feature is it pings all users at the same time, once every 24 hours, prompting them to snap and post a photo. Timing of the prompt changes every day in an effort to catch users at random unprepared moments. Continue reading Gen Z Is Drawn to BeReal, a Photo App with No Ads or Filters

WhatsApp is adding tools so groups of users can come together en masse for private conversations. Called Communities, the feature will enable separate groups to unite under one conversational umbrella supervised by an administrator. Community members will be able to receive updates sent to the entire Community and easily organize smaller discussion groups on topics of specific interest. Rolling out in the coming weeks, Communities will contain powerful admin capabilities, including announcement messages sent to everyone as well as filtering controls that target subgroups. Communities will have the end-to-end encryption of all private WhatsApp conversations.  Continue reading WhatsApp to Introduce Admin-Controlled Community Chats

Apple’s iMovie 3.0 includes new features that make it easier for social users to create edited videos on the iPhone and iPad. Magic Movie will instantly generate videos from user-selected clips and photos, automatically adding transitions, effects and music, while Storyboards offer pre-made templates on which to build. The tools are designed to help “aspiring content creators and moviemakers learn to edit and improve their video storytelling skills,” Apple says, explaining that makers of DIY videos, tutorials, product reviews and the like are the targeted audience. Continue reading iMovie 3.0 Automates Social Video Editing on iPhones, iPads