Pinterest is unveiling AI and automation tools to support advertising campaigns on the platform. At its annual Pinterest Presents global advertiser summit the social platform known for inspiration boards and shopping unveiled a generative background feature for its Pinterest Performance+ suite, allowing advertisers to replace flat backgrounds with “lifestyle imagery” using AI. Launched earlier this year, Pinterest says Performance+ lets advertisers create campaigns in about half the time and is already producing positive results. Now it is rolling out improvements to the feature in time for the holiday shopping season. Continue reading Gen AI Among Pinterest Performance+ Advertising Upgrades

Beginning October 15, YouTube Shorts will extend its maximum length to 3 minutes. The move competitively positions the Google unit against TikTok, which allows for videos of up to 10 minutes when recording, or an hour when uploading. Regular YouTube accommodates videos of up to 12 hours for verified accounts and 15 minutes for unverified accounts, whether live or uploaded. But in terms of marketing focus, the current attention is on short-form video. YouTube is also updating the Shorts player, adding templates, and introducing a Shorts trends page for mobile. Continue reading YouTube Updates Shorts Player, Extends Length to 3 Minutes

Snap Inc. is leveraging its relationship with Google Cloud to use Gemini for powering generative AI experiences within Snapchat’s My AI chatbot. The multimodal capabilities of Gemini on Vertex AI will greatly increase the My AI chatbot’s ability to understand and operate across different types of information such as text, audio, image, video and code. Snapchatters can use My AI to take advantage of Google Lens-like features, including asking the chatbot “to translate a photo of a street sign while traveling abroad, or take a video of different snack offerings to ask which one is the healthiest option.” Continue reading Snapchat: My AI Goes Multimodal with Google Cloud, Gemini

TikTok is updating its Live subscription offering, renaming the monetization offering simply “Subscription,” opening it up to eligible non-Live creators in regions including the U.S., Japan, Brazil, France, the UK and Germany. Like the third-party subscription platform Patreon, TikTok’s Subscription allows fans to pay creators for exclusive content and other perks. In participating regions, creators can offer fans monthly subscriptions at three price tiers, each with its own parameters and perks. TikTok launched Live subscriptions in 2022 and announced in March that it would be revamping the feature to allow more users to monetize. Continue reading New TikTok Live Subscriptions Help More Creators Monetize

YouTube is going all in on generative AI with nine new generative features announced at the Made on YouTube creator event in New York. Google DeepMind’s AI video generation model, Veo, is coming to YouTube Shorts later this year, enabling “even more incredible video backgrounds, breathing life into concepts that were once impossible to visualize,” as well as six-second standalone AI segments that can be incorporated into short videos. “Imagine a BookTuber stepping into the pages of the classic novel ‘The Secret Garden,’” suggests YouTube Chief Product Officer Johanna Voolich in describing the new AI-powered features. Continue reading YouTube Unveils New AI-Powered Features at Creator Event

A newly redesigned Snapchat experience is built around a three-tab user interface called Simple Snapchat. As part of that effort, the social platform is launching more generative video features, including text-to-video as part of the app’s Lens Studio AR authoring tool. Easy Lens allows the quick generation of Lenses by typing text prompts, making it possible to do things like experiment with Halloween costumes or explore looks for back to school. Launching in beta for select creators, Snap says the new features are designed for all ability levels. The company is also updating its GenAI Suite and adding an Animation Library of “hundreds of high-quality movements.” Continue reading Snapchat Is Getting a Redesign and Generative Text-to-Video

Nine months after lawmakers grilled social networks for exposing children to harm, Meta Platforms has announced that Instagram’s teen accounts will be set to “private” by default. Instagram Teen Accounts have built-in protections, limiting who can contact the underage account holders as well as the content they see. “We’ll automatically place teens into Teen Accounts, and teens under 16 will need a parent’s permission to change any of these settings to be less strict,” Meta revealed in a blog post. To avoid leaving teens feeling their wings were clipped, Meta says there will also be new features designed expressly for them. Continue reading Instagram Sets Its New ‘Teen Accounts’ to Private by Default

A new study by Roku and National Research Group found that streaming may be a more effective marketing tool for theatrical exhibition than social media or television. According to the research, 44 percent of what the survey categorizes as “moviegoing streamers” claim a trailer on a streaming service would increase their interest in seeing a film in a theater while 43 percent indicate the same of trailers on social media. These numbers slightly edged out the 41 percent who say ads on broadcast or cable TV would encourage them to visit a theater. However, it’s worth noting that the survey also suggests 72 percent pay more attention to TV commercials than ads on social platforms. Continue reading Roku and NRG Study Finds Streaming Benefits Theater-Going

TikTok has published an internal research study indicating the movie viewing habits of its users, and how advertisers can use the TikTok Spotlight movie marketing tool released last month. The promotional vehicle was designed to help TikTok users discover films, as well as influence their viewing choices and drive audiences to theaters. TikTok’s research found that 47 percent of TikTok users say that while on TikTok they discovered a new movie coming to theaters, and were “inspired to take action, including 36 percent purchasing a ticket,” which they can facilitate in-app through Spotlight. Continue reading Film Promotion Tool TikTok Spotlight Shares Audience Insight

After teasing a big screen interface for months, social media company X has released the beta version of its new TV app called X TV, designed to provide “a massive leap forward in transforming X into a video-first platform,” while looking to compete with industry leaders such as Google’s YouTube. Importantly, the new presentation provides X with video-specific play for ad partners, which the Elon Musk-owned company has been attempting to lure back after loosened content moderation standards sent many fleeing. X CEO Linda Yaccarino said the X TV app is debuting ad-free, but reports indicate the company will introduce ad options in the future. Continue reading X Launches a Beta Version of Its Video Offering on App Stores

A federal judge has partially blocked a new Texas law by disallowing requirements that social platforms identify minors and filter content for their safety. The Securing Children Online Through Parental Empowerment (SCOPE) Act, signed last year, threatens free speech due to its “monitoring and filtering” requirements the court ruled as the basis for a temporary injunction. Under the law, registered users under 18 will be subject to limited data collection, target advertising bans and parental consent for financial transactions. SCOPE would affect a range of online services, with large social platforms a focus. Continue reading Judge Blocks Sections of a Texas Law Meant to Protect Minors

In an effort to create a safer environment for teens, social platform Snapchat is providing educators with resources to familiarize them with the app and help them understand how students use it. The company has launched a website called “An Educator’s Guide to Snapchat.” The announcement, timed to the start of the new school year, comes as lawmakers have been pressuring social networks to do more to protect children, with Florida and Indiana going so far as to enact school cell phone bans. Legislators in California and New York have been exploring similar prohibitions. Continue reading Snapchat Puts Focus on Teen Safety Resources for Teachers

Canadian generative video startup Viggle AI, which specializes in character motion, has raised $19 million in Series A funding. Viggle was founded in 2022 on the premise of providing a simplified process “to create lifelike animations using simple text-to-video or image-to-video prompts.” The result has been robust adoption among meme creators, with many viral videos circulating among social media platforms powered by Viggle, including one featuring Joaquin Phoenix as the Joker mimicking the movements of rapper Lil Yachty. Viggle’s Discord community has four million members including “both novice and experienced animators,” according to the company. Continue reading Viggle AI Raises $19 Million on the Power of Memes and More

Adobe, OpenAI and Microsoft are among the major firms backing a California bill that would require tech companies to label AI-generated content with watermarks embedded in the metadata. Such data is easily accessible via browser for material circulated on the Internet, and the initiative would likely involve a campaign to educate the general public on how to find it. The proposed law encompasses video and audio as well as images. The three companies currently supporting the bill initially opposed it, using terms like “unworkable” and “overly burdensome.” Continue reading Bill Mandating GenAI Watermarks Gains Support in California

Meta is rolling out new Threads features for brands and creators in its continued push to take market and audience share from X. Although the Threads social networking platform still does not accept advertising, it is clearly working to create a brand friendly environment as it prepares to launch paid media. The platform has added insight tools that measure content performance across age, gender and geography. Also new is the ability to reorder columns and to save up to 100 drafts per account. Scheduled posts are “coming soon.” The new features are available for web users and are being explored for mobile. Continue reading Meta’s Threads Offers Analytics as it Prepares to Accept Ads