40 Blue-Chip Media Partners Join Snapchat to Stream News

Snapchat’s new feature, Dynamic Stories, uses RSS feeds from 40 media partners to automatically generate Stories that will appear in its Discover section. Early partners include Axios, Bloomberg, CNN, Condé Nast, ESPN, The Wall Street Journal and Vice. Publishers are already seeing results, Snapchat reports, with The Washington Post reaching more than 1.1 million Snapchatters with coverage of the war in Ukraine. Using RSS automation, Snap is lowering the barrier to entry for legitimate news publishers by eliminating the need for manual updates. After their initial appearance the Stories will update in real time. Continue reading 40 Blue-Chip Media Partners Join Snapchat to Stream News

Twitter Board Attempts to Block Musk as Equity Firms Circle

Twitter is fending-off Elon Musk’s takeover intentions with a poison-pill strategy that will make it much more costly for him to buy the company once his holdings exceed 15 percent. Although the Twitter board has yet to formally respond to Musk’s $43 billion offer of $54.20 per share, it is expected to reject it based on the defensive posture  adopted Friday. The poison-pill plan would be in effect for nearly a year, giving Twitter time to find another buyer. While Musk has not detailed how he would fund his offer, word surfaced Monday that Apollo Global Management is evaluating participation. Continue reading Twitter Board Attempts to Block Musk as Equity Firms Circle

Audio Remix Function Expanded to Video for YouTube Shorts

YouTube is beginning a phased rollout for a new YouTube Shorts feature that, much like TikTok Stitches, allows users to remix videos using content created by others. The new feature will automatically opt-in videos across the platform, with IP owners able to opt-out if they don’t want their content used in remixes, the company says, explaining that it will function as a discovery feature. “Any time a Short is created from your own channel’s content, it will be attributed back to your original video with a link in the Shorts player,” notes YouTube. Continue reading Audio Remix Function Expanded to Video for YouTube Shorts

Some Disappointed by Facebook’s Waning Podcast Interest

After a year of experimentation, Facebook appears to be cooling on podcasting. Last April, the company launched podcasts for U.S. users in addition to Live Audio Rooms and the Soundbites short story feature. Now, Facebook seems to have shifted its priorities to online shopping and the metaverse, according to reports. The news has come as a disappointment to some in the podcasting industry, who valued the exposure and potential advertising revenue that came along with Facebook integration. During its brief focus, Facebook’s podcasting efforts were lauded by some content providers. Continue reading Some Disappointed by Facebook’s Waning Podcast Interest

TikTok Launches Effect House for User-Generated AR Filters

TikTok has officially gone live with Effect House, the augmented reality tool that allows users to create AR filters and share them with the community. The ByteDance company has been testing the feature since last summer. Since then, at least 450 creators have used Effect House to create more than 1.5 billion videos that generated over 600 billion global views, according to TikTok. “Whether you’re teleporting into new worlds with Green Screen or freeze-framing with Time Warp Scan,” Effect House empowers expression “through a wide array of engaging and immersive formats.” Continue reading TikTok Launches Effect House for User-Generated AR Filters

Elon Musk Makes ‘Best and Final’ $43B Offer to Buy Twitter

Less than two weeks after announcing he had built up a 9.2 percent stake in Twitter (and more recently turning down an offer to join its board of directors), billionaire CEO of SpaceX and Tesla Motors Elon Musk has made a cash offer of $54.20 a share to purchase the popular social networking service, valuing the company at about $43 billion. “Twitter needs to be transformed as a private company,” Musk wrote in a letter to Twitter chairman Bret Taylor disclosed in an SEC filing. “My offer is my best and final offer and if it is not accepted, I would need to reconsider my position as a shareholder. Twitter has extraordinary potential. I will unlock it.” Continue reading Elon Musk Makes ‘Best and Final’ $43B Offer to Buy Twitter

Latest Privacy Moves Do Not Prevent Consumer Ad Tracking

In April, Apple gave consumers the option to turn off ad tracking on iPhones, and this month Google began revealing plans to replace traditional cookie tracking with what it says will be a less intrusive measure. Experts say, however, these changes don’t actually safeguard data privacy. Rather, companies are taking a new approach that consolidates data power among fewer gatekeepers, a change some say may be for the worse. The new method, known as “first-party” tracking, prevents accruing a tracking history from app to app, but lets specific sites gather info with consumer permission. Continue reading Latest Privacy Moves Do Not Prevent Consumer Ad Tracking

Twitter Will Begin Testing a Controversial Edit Button Feature

Subscribers to the premium Twitter Blue will soon be able to test an edit feature, according to Twitter, which says a tweet edit button has for years been its most-requested UI update. Speculation that the feature would be added has run rampant since Elon Musk, a vocal proponent, announced his significant investment in the company. Following news that Musk will join its board, Twitter revealed that it has been working on such a feature since last year and testing will begin in the coming months. However, the feature is somewhat controversial. Continue reading Twitter Will Begin Testing a Controversial Edit Button Feature

Tesla CEO Elon Musk Becomes Biggest Twitter Shareholder

Twitter enthusiast Elon Musk revealed he is also a Twitter investor, surprising Wall Street as well as the communications industry with news that he now owns 9 percent of the company’s stock, making him its largest shareholder. As of March 14, his stake stood at 73.5 million shares, valued at $2.9 billion. The revelation sent Twitter stock up 27 percent on Monday, the company’s largest one-day gain on record. The Tesla chief has more than 80 million Twitter followers. The disclosure indicates Musk owns more Twitter shares than the Vanguard Group and company co-founder Jack Dorsey. Continue reading Tesla CEO Elon Musk Becomes Biggest Twitter Shareholder

Pew Research Finds Americans Suspicious of AI and Biotech

A Pew Research study finds the public has a cautionary attitude toward artificial intelligence and human enhancements, with concerns about potentially unintended consequences of autonomous machines, and fear of what accelerated change in these areas might mean for society. The survey of more than 10,250 U.S. adults in November 2021 examined opinions of six technologies broken down into two categories: AI and bioengineering, with crossover in the area of AI-enhanced exoskeletons. Across all categories, a majority believe that federal government and “end users” should be involved — along with the creators or inventors — in setting standards. Continue reading Pew Research Finds Americans Suspicious of AI and Biotech

Reddit Is Evaluating Video Reactions to Enhance Discussions

Community forum aggregator Reddit is looking into expanding user-generated video content. Although it hasn’t yet reached the testing phase, reports say the platform is exploring a TikTok-like suite of editing tools, including a reaction feature comparable to Stitches and Duets (which have inspired similar functionality on Instagram’s Reels and Snapchat’s Spotlight). Reddit already supports video, but not reactions. Reportedly, its interest at this early stage is in reactions as an engagement tool for discussions, not in fostering a full-blown creator economy like TikTok, Instagram and Snapchat. Continue reading Reddit Is Evaluating Video Reactions to Enhance Discussions

TikTok Library Taps Giphy to Add New Video Creation Tools

TikTok is introducing a new feature, the TikTok Library, aimed at making it easier for creators to augment entertainment content and jump on trends. The TikTok Library will initially be populated with content from Giphy, including the audio-enhanced GIFs known as Giphy Clips. Companies ranging from TV and movie studios to game makers, record labels, sports leagues and media outlets have been sharing licensed content using Giphy Clips. Giphy was founded in 2013, and was in 2020 purchased for $400 million by Facebook, now Meta Platforms.  Continue reading TikTok Library Taps Giphy to Add New Video Creation Tools

Spotify Puts Podz Acquisition to Test with Discovery Feature

Spotify is testing a feature that lets podcast discovery platform Podz help people find new podcasts they may like. Now, Spotify is taking the algo-driven audio newsfeed for which Podz became known and turning it into a more personalized discovery experience. The big idea here is to extrapolate. Podz provided machine-curated audio samples. As part of its Spotify integration it is targeting the next level: letting users tap to read an audio transcript, review show graphics or hear more of the podcast. Spotify acquired Podz last summer for approximately $49.4 million. Continue reading Spotify Puts Podz Acquisition to Test with Discovery Feature

National Advertisers Embrace Streaming Audio and Podcasts

The audience for streaming audio continues to grow, and advertisers are taking notice. A 2021 survey found that 68 percent of U.S. listeners listened to digital audio in the previous month, compared to 47 percent in 2014. While streaming audio advertising still lags behind traditional radio, changes in consumer privacy policies at Apple and the effect that’s had on social media platforms has prompted brands and small businesses to explore their options. Roughly $5.7 billion will be spent on U.S. digital audio ads in 2022, up 14 percent over 2021, according to Interpublic Group’s Magna media unit. Continue reading National Advertisers Embrace Streaming Audio and Podcasts

Europe’s Digital Markets Act Designed to Regulate Big Tech

The European Parliament and EU member states reached agreement Thursday on key points of the Digital Markets Act, a sweeping measure poised to reshape the technology landscape in Europe and potentially around the world. The DMA objectives are two-fold: reining in anticompetitive measures that advantage Big Tech over competitors and consumers, and putting teeth to the new rules. Considered the biggest digital regulatory expansion anywhere in decades, the proposal has been criticized for singling out U.S. firms like Amazon, Apple, Meta and Alphabet, all of which fall into the gatekeeper category targeted by the act. Continue reading Europe’s Digital Markets Act Designed to Regulate Big Tech